Posts tagged “presentation”
From ProductTank, video of The Power of Bad Ideas
A few months back, I spoke at ProductTank SF about The Power of Bad Ideas. They’ve put the video online and I’ve also embdded it below.
Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas.
In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for fast tracking past the low hanging fruit and into innovation.
Steve’s interactive talk encourages product managers to come up with the worst product ideas possible. Not the ideas that are just not that good, but ones that are really, truly terrible. By starting with a bad idea, Steve opens a safe, creative space for ideas sharing. He helps product people to unpack what is good and bad, why and who gets to decide. He encourages us to step away from the binary of good and bad to move around the problem space in a different way. His bad ideas approach also breaks the idea-generation ice – by starting with something terrible, space is opened for all ideas, allowing creativity to flow.
My talk about “How to Interview Users to Uncover Insights”
Steve’s upcoming SF Bay Area talks
I’ve got a few local talks coming up in the next few weeks
- How to Interview Users to Uncover Insights (talk) – May 24, Palo Alto
- User Experience Research – The DOs & DON’Ts of UX (panel) – May 26, San Francisco
- Designing Products: Research Stories Untold (panel) – June 7, San Francisco
I hope to see some of you there!
My talk about improv from UX New Zealand
Last year I gave a highly interactive talk at UX New Zealand about improv, creativity and design, entitled Yes, My Tuatara Loves to Cha-Cha. They’ve just posted the video and I’ve embedded it and the slides below.
Sketchnotes, from Matthew Magain
and Kim Anderson
Interviewing Users: Link Roundup (Second Anniversary Edition)
Wow. It’s been two years since my first book Interviewing Users was released. Here’s a roundup of links to various bits connected with the book. If you haven’t already, you should buy a copy here! It would be fantastic if you wrote a quick review on Amazon here.
- Buy from Rosenfeld Media
- Buy from Amazon
- Foreword by Grant McCracken
- Excerpt from chapter 2
- The cover
- Images and diagrams
- NEW: Pourquoi lire Interviewing Users de Steve Portigal?.
- Web Designers’ Review of Books
- How To Interview Your Users And Get Useful Feedback by Garrett Moon, Founder of TodayMade
- Reviews on Goodreads
- QRCA (Qualitative Research Consultants Association) Views Magazine (PDF)
- NEW: Reviews on Amazon
- Why You Should Read ‘Interviewing Users’ by Steve Portigal
- NEW: transcript for Ask the UXperts: Using Insights to Inform Design & Innovation
- NEW: transcript for Ask Me Anything
- Tuesday #TechHour
- UX Discovery Session
- Wise Talk
- The eLearning Coach
- UX Magazine
- UX Matters
- UIE Book Corner (audio)
- 33 voices (audio) [summary slidedeck]
- UX Booth part 1, part 2
- Business 901 (audio)
- Huffington Post
- Ethnography Matters (and in Spanish)
- Interview with Denise Lee Yohn (audio)
- The User Experience podcast with Gerry Gaffney
- Steve speaks with Jared Spool about field research
- SpoolCast: Steve Portigal’s Interviewing Tips
- NEW: Designing for Unmet Needs talk at Warm Gun (slides, audio, sketchnotes)
- NEW: Designing the Problem keynote at Interaction South America (video, slides, audio, sketchnotes)
- NEW: Denver UX Book Club (video).
- NEW: Interviewing Users at HOW Interactive Design (slides, Vimeo, YouTube).
- IXDA Los Angeles/LA UX Meetup – slides, video, alternate video, tweetstream
- recording of O’Reilly webinar #1
- recording of O’Reilly webinar #2
- A 5-minute talk about The Power of Silence
- NEW: Tweets from 32 Awesomely Practical UX Tips
- NEW: Summary by Bree Straayer-Gannon of key takeaways from Interviewing Users (and other books).
- NEW: Epic FAIL – Takeaways from the War Stories Project (slides, audio, sketchnotes)
- All our 2013 writing about Interviewing Users.
- New York book launch party
- San Francisco book launch party
- Answers to questions from readers of the Usabilla blog
- War Stories
- Susan Dray’s reflections on the impact of the War Stories
Five Questions with Steve Portigal
This Friday I’ll be speaking at 18F in DC about The Power of Bad Ideas. The talk will be streamed here.
SP: I’m intrigued by the user-centered theater — that is to say, people who have a design goal or a strategic need or a hunger for some insights, but who aren’t open to collaborating on how to accomplish that.
You often see this with projects where a client wants to understand something enormously complex and nuanced, and they don’t have any budget or time to do so. This is a big red flag. Sometimes, it’s worthwhile having a conversation to see if they [potential client] are open to feedback on their situation and on alternative ways to work.
In some cases, I’m pleasantly surprised; in many cases, though, I’m usually happy to pass on these projects. The kicker is that many of these folks have often already defined the method they want to use to reach their stated goal. It’s foolhardy to try to help people who have set you up to fail.
Video from Interviewing Users talk at HOW Interactive
I was finally able to get my hands on the video from November’s talk (Interviewing Users: Uncovering Compelling Insights) at the HOW Interactive Design conference. Below is the video both on YouTube and Vimeo (in case you have a preference?). Also below are the slides.
Designing for Unmet Needs, my presentation from Warm Gun
Last week I spoke at the Warm Gun conference, giving a short talk about Designing for Unmet Needs
Don’t be surprised if Steve Portigal, author of Interviewing Users, invites himself to your family breakfast or follows hotel maintenance staff to the boiler room. For more than 15 years, he’s led hundreds of interviews that help clients understand customers and turn insights into design opportunities.
Steve knows that our success depends on letting the unmet needs of our audience shape our designs. Okay—but how do we hit a target we can’t see? How do we design for people who aren’t us? How do we solve for the complexity of those people?
Dig into the details, ditch the guesswork, and join Steve to engage deliberately with the people we’re designing for. Look at ways to acknowledge the complexity of your users. Offer solutions rooted in the connections you make with people. Get unstuck and discover opportunities for design that adds value.
Below you’ll find slides, audio and a sketchnote.
The talk is 25 minutes long.
To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac)
Sketchnote by Lexi H (click for full size)
Portigal year in review, 2013
It’s time to sum up some of the noteworthy writings/happenings of the year. Let’s get to it!
- The highlight of the year was the publication of Interviewing Users, my first book! Check out reviews by Garrett Moon, QRCA Views Magazine, and Digital Anthropologist, as well as Goodreads and Amazon.
- Some book goodies online include: cover, foreword, excerpt, acknowledgements, FAQ, testimonials and images and diagrams.
- We had book fun celebrations, with book launch parties in New York and San Francisco.
- I co-organized and hosted the IxDA Student Design Challenge in Toronto and helped with the judging for the 2014 event.
- While we’ve only done one episode so far, Dave Gray and I (along with special guest Chris Reimer) did an online show called We Might Do A Show called We Might Swear
- It was a big year for speaking. I debuted a new workshop at Fluxible called The Designer is Present. I talked about (and led workshops in) Interviewing Users at Catapult Labs, Twitter, Yammer, Citrix, Mozilla, UX Week, MIMA Summit, UX Book Club DC, UX Book Club Philly, Rome UX Book Club, O’Reilly, IxDA NYC and IxDA Los Angeles/LA UX Meetup (slides, video).
- I spoke about Bad Ideas at the Silicon Valley IxDA, SVA’s Products of Design, SJSU Human Factors/Ergonomics Alumni Symposium and SXSW.
- I spoke about improv at Walmart, mobile research at PayPal, design-led innovation at TiE Silicon Valley and Skill Building for Design Innovators at TorCHI.
- I spoke about analyzing research data at UC Berkeley’s New Product Development class and about interviewing users SVA’s Interaction Design class in Research Methods.
- We gathered and shared a huge number of compelling user research War Stories (and are still looking for more).
- Around the blog, we examined social norms around taking pictures of your food, took umbrage at rescinded bonuses, the commoditization of innovation and inauthentic customer stories, considered the impact of activist avatar changes, and explored motivations for behavior change in customers.
- We found interesting sites like Awkward Chatbot and Does The Dog Die?
- We mused about design and meaning and form, self-referential products, socializing death, sex toy design, innovation as eevolution not revolution and the limitations of data.
- In globalization, we looked at the appeal of a Friends cafe in Beijing and importing lowrider culture.
- We found an amazing healthcare case study about sweeping cultural change that wholly reinvented the way services were conceived of and delivered.
- We looked at the role of pop culture and the Bieb specifically.
- In support of Interviewing Users we did interviews with Tomer Sharon, Denise Lee Yohn, Ethnography Matters, Huffington Post, Maish Nichani, Business 901, UIE Book Corner, UX Matters, 33 Voices, UX Magazine and the eLearning Coach podcast.
- We wrote extensively about user research and interviewing, with pieces about robot interviewers, self-reporting in the YouTube era, Harry Dean Stanton and silence, Marc Maron and listening, empathy, pattern-recognition, how body language changes you inside, an approach to interviewing without questions, eye contact or rapport, the art of the interview,
a curious way to get participants, how stories fuel listening and the dangerous power of the interviewer.
- While we didn’t travel overseas this year (gasp!) we did get around and shared some of what we saw in Austin for SXSW, Baltimore, Kitchener-Waterloo, LA, Minneapolis, New York , and again, Portland, San Diego and Denver, Tampa, Toronto, and again.
From my Los Angeles presentation on Interviewing Users
I had a wonderful trip to Los Angeles last week so speak at a combined IXDA Los Angeles/LA UX Meetup event. They gave me a really warm welcome (including a pint of cold Ben and Jerry’s ice cream all to myself) and the at-capacity room was filled with enthusiastic and thoughtful folks who contributed to an interesting discussion.
Here are the slides
And the video
Portigal year in review, 2012
Lots of emotions as the year winds down, with another one waiting just around the corner. Here’s some of what went down this past year.
- We welcomed Beth Toland to the team. Yeah!!!!!
- Steve is closing in on the last of the writing for Interviewing Users: How to Uncover Compelling Insights to be published by Rosenfeld Media in 2013.
- Our columns for interactions magazine included Content, the Once and Future King (with an associated quickies) and Never Eat Anything Raw.
- We looked at the naturalness (or not) in talking to strangers in this post and this one.
- We found perspectives on interviewing people, including a funny take on journalistic norms in in Birbigs’ short film, dark patterns in this article about conversation, Deborah Tannen on interrupting, Henry Thomas and the power of silence, rapport building at Safeway, and the hilarious BBC Radio series People Like Us
- We addressed user research best practices in Tips to Improve Your Interviewing Skills (with a ton of great stuff in the comments), Seventeen types of interviewing questions and Interviewing past the platitudes.
- We really got going with a series of posts called Curating Consumption (co-published on Johnny Holland until they shuttered), with this year’s posts here, here, here, here, here, here and (whew) here.
- We hit the road and took pictures this year, going to NYC (and again), Dublin (and more), LA, (SXSW, Lisbon (and more), Phoenix, Atlanta, Barcelona (and more), Melbourne, Brisbane, Sydney (and more), and Ottawa.
- Observations like Stupid computers and our tolerance for them were inspiration for a strong editorial, Stick to the Knitting, in the Journal of Usability Studies
- We began collecting fieldwork War Stories and built up over 35 fantastic, real, dismaying, insightful, hilarious and frustrating stories from the experiences of fieldworkers. More stories still to come; meanwhile go to that link and just keep reading as they are great!
- We drew inspiration from Gotye, Richard Saul Wurman, and Kevin Kelly.
- Steve presented Championing Contextual Research in Your Organization (slides) as a UIE Virtual Seminar and at WebVisions Barcelona and WebVisions Chicago. This exploration informed (and was informed by) our own breakfast roundtable on the same topic.
- We did at a heap-load of other workshops and talks including the Phoenix Design Summit, UX Lisbon (including slides and sketchnotes for two talks), and CPSI. Steve spoke about Early-Stage User Research at General Assembly, Skill Building for Design Innovators at Service Design Melbourne (and at Carleton University in Ottawa), Qualitative Data Analysis for the University of Dundee, best practices for user research to the University of Wisconsin, Madison’s “Design Thinking for Business” class (and Academy of Art University in San Francisco) and led an Immersive Field Techniques workshop at UX Australia (Sketchnotes 1, 2, 3 and also here). Steve also presented We’ve done all this research, now what? at Mozilla and The Power of Bad Ideas as the closing keynote for UX Camp Ottawa
- Video are available for We’ve done all this research, now what? (from Mozilla), Skill Building for Design Innovators (from Service Design Melbourne), and Discover and act on insights about people from UX Lisbon.
- Core77 published Steve’s Power of Bad Ideas and we found even more bad ideas here and here. The exploration of Bad Ideas led to the aforementioned closing keynote at UX Camp Ottawa.
- Steve presented Yes My Iguana Loves to Cha-Cha about design, improv, and creativity at IDSA SV, Carleton University, Schwab’s “Brain Circus, and Silicon Valley ACM. Read a great writeup of the talk here.
- Earlier this year Steve helped organize the Interaction 12 Student Design Challenge. Check out the winners. Planning ahead to early 2013, Steve is involved in the challenge again and our participants are here.
- We considered packaging design as experience design, pondered the moral calculus of offsets and noticed financial pings.
- Some cool patterns in media projects included reframing the image-heavy web by removing text and going beyond the frames of existing content.
- Where was the umbrage this year? We held it in check, focusing only on Hertz.
- We reviewed disturbing but enlightening video projects that explore social norms, including handholding breaching experiment and Surveillance Camera Man.
- While the Omni project ended up going dormant, we published two thought-provoking interviews with brilliant women: Molly Wright Steenson: Shifting time and Lucy Kimbell: Expanding the visible and sayable.
- ChittahChattah turned 11, we shared a bit about the life at Portigal every week, and kept it up with lots and lots of ChittahChattah Quickies.
Video from UX Lisbon: Discover and act on insights about people
The lovely folks at UXLx have just posted the video from my talk earlier this year, Discover and act on insights about people.
Some of the most effective ways of understanding what customers want or need – going out and talking to them – are surprisingly indirect. Insights produced by these methods impact two facets of innovation: first as information that informs the development of new products and services, and second as catalysts for internal change. Steve discusses methods for exploring both solutions and needs and explores how an understanding of culture (yours and your customers) can drive design and innovation.
If you don’t see the video embedded above, you can view it here
Vote for Steve’s SXSW proposal: “The Power of Bad Ideas”
I’ve got a proposal in for next year’s SXSW conference. The talk I’m planning to do is entitled “The Power of Bad Ideas”
In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I’ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
Part of the consideration that SXSW uses in sorting out their 3200 proposals is voting. I’d really appreciate your help: check out the page for the talk, add any comments, questions, or words of encouragement, and vote “thumbs up” (you’ll have to sign in or create an account if you don’t have one).
Thanks for your help!
Slides from yesterday’s talk on Improv, Creativity and Design
Last night I spoke at the ACM Bay Area chapter’s monthly event. My talk was Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design, another iteration of a talk I’ve been giving since 2005. For me, the topic continues to evolve and inspire and each time I talk to a group about this, some new things emerge. Last night, I talked (albeit briefly) about the power of Yes. In improv, we hear a lot about “Yes, and…” which is really an alternative to saying “no.” In “Yes, and…” you accept an idea and then add your own. But I really got to thinking about the fundamental reframe being about empowering ourselves to say Yes. The “and…” is about putting yourself back into it, but I thought there was something to focusing for a moment on the core idea of responding to things with yes. A few years ago we led an ideation training workshop and at the end we had everyone line up and one at a time come to the front and say something that they had learned, while everyone in the room responded with “Yes!” While it had a bit of a revival meeting about it, it was an interesting exercise. My challenge to the folks last night (a mix of old-skool Silicon Valley types and people in my network, all of whom jumped into the games and exercise) was to try responding yes in a situation where you might typically respond no. It’s a challenge I’ll have to take on myself as well.
The slides are below: