Another culture-revealing promotion: a hearing aid that looks like a bluetooth earpiece (or “cell phone ear adapter”).

If a conventional hearing aid sounds like an embarrassment to you, try the Stealth Secret Sound Amplifier. It looks just like a cell phone ear adapter and works as a sound enhancer so you can join conversations and even hear soft voices from 50 feet away. Now you can enjoy the best of both worlds: a more youthful appearance and better hearing.

As we’ve written before, one strategy to lower barriers to adoption is to disguise one behavior to look like another one that is more normal. It’s interesting that the Bluetooth earpiece is presented as normal enough to be desirable over the hearing aid. I guess it’s better to be a young douche than an old fart?

Previously: The Ultimate Tech Accessory

Thanks, Amy!