Posts tagged “pet”

Snark about Bark

I’m rolling my eyes at this article about successful dog toy company, Bark. Specifically:

Bark’s design process begins with research. Packed in every BarkBox sent to 600,000 subscribers is a survey questioning dog parents about their beloved canine’s playing styles. The design team also gets anecdotal data from their Ohio-based customer service team who chat with with BarkBox loyalists about how toys were received. Based on user insights, Jensen and his team creates goofy toys that heighten a dog’s natural play style—chewing, fetching, or even destruction play.

“We know what a golden retriever in Kansas will like compared to a chihuahua in Seattle,” claims Jensen.

Some of what is grating is simply due to sloppy writing, but I am bothered by the hollow virtue-signalling around user research. Their methods are surveys – sent only to people who have purchased their product, and customer service reps – who are probably doing more troubleshooting than chatting with loyalists. The quote, then, implies a Big Data-style sense of insight across geography and breed, which is just untrue. They haven’t met any pet owners and they haven’t met with any pets!

I realize it’s expedient for PR to anchor your genius in customer-centricity, and I guess that’s a win. The founders are industrial designers and there would once have been a day when their innate brilliance would have been sufficient. But really, don’t cloak yourself in shallow methodologies and then claim you are doing everything based on research!

Does The Dog Die?

Does The Dog Die_



Here’s a site that aims to address a single specific need. Does The Dog Die? helps helps viewers avoid (presumably) distressing pet violence in their film diet. While it’s far from exhaustive, it lists a number of films, and codes them as follows
Does The Dog Die legend



The site is simply an alphabetic list of titles, each coded with the appropriate legend.
Does The Dog Die3_



Clicking in to a title gives slightly more detail – “an explanation which will only contain spoilers relevant to the fate of pets (and occasionally other animal characters) in the film.”
DDD---Invasion-of-the-Body-

Valerie’s War Story: Rank order

This story comes to us courtesy of Valerie Green, Research & Strategy Manager at Teague.

I was recently working on an air freshener project. It’s important to note at the onset that I live in Seattle, enjoy fresh air most of the year, and don’t favor perfumes or fragrances in my home. So it was already a bit of torture to go into three homes a day over the course of a week and smell all these strong, artificial fragrances. Most participants used multiple air fresheners in the home, and they would spray the air fresheners multiple times during the interviews. As the lead interviewer I would of course participate, sniffing the air appreciatively when they exclaimed how much they loved the scents.

The types of people who use air fresheners in their home like to create welcoming home environments, so most of the homes we visited were nicely kept up and relatively organized. Nancy’s (not her real name) home was a different story. We walked into a wall of stink. At first I wasn’t sure where it was coming from, but shortly after the interview started Nancy told me her three small dogs were indoor dogs (as if there is such a thing). In this case, it meant that they peed and pooped indoors. That’s when I noticed a pee pad in a corner, while other people on the interview noticed some poop indoors. I figured this would be a short interview.

The saddest thing is that Nancy, like the other participants, talked about wanting her home to smell good for herself and guests, and how much she loves air fresheners! It would have been incredibly awkward and inappropriate to say anything, so I kept my mouth shut and just nodded in affirmation…

ChittahChattah Quickies

Dry your eyes with an eBay for the broken-hearted [Telegraph] – There’s an interesting idea here; I’m not sure exactly why this sort of items deserve their own ecommerce site; is the narrative sufficiently appealing for buyers and sellers to replace an established player like eBay? I’d suggest they get their story straight, the site says “Never Liked It Anyway is a place where once loved gifts from once loved partners get a second chance.” If the gifts were indeed once-loved then the site’s title is not very accurate. Or maybe this is something I’d have to be a woman to understand.

The bride ditched at the altar hardly wants to save her wedding dress for a later date, while angry ex-wives are unlikely to keep the diamond earrings from a cheating husband. How about selling off those expensive gifts? A new website, NeverLikedItAnyway.com, is helping dumped girlfriends and jilted brides get emotional closure – and a bit of cash to ease their heartbreak. The global site, set up by New York business consultant Annabel Acton, 28, is an eBay for the broken-hearted. Users upload an image, description and “break-up price” for their item, as well as a sob story of how they came to be getting shot of it online. From engagement rings and wedding dresses to the detritus of a cancelled wedding day, spurned women are flocking to sell their unwanted goods.

Find puppy love (cats too) through Meet Your Match [AP] – As Internet dating tips fully from losers-last-refuge to lovers-log-on, it becomes a metaphor, albeit a tortured one, for other types of services. Weren’t we screening for a good match in adopting pets a long time ago? Sounds like they have streamlined the approach, but the idea is probably strong enough to stand on its own without leveraging online dating. Although maybe that’s the journalist looking for a V-Day angle?

Meet Your Match was designed by Emily Weiss, vice president of shelter research and development for the American Society for the Prevention of Cruelty to Animals. Potential adopters answer 19 questions on subjects such as whether they want a playful or laid-back pet, how their animal will spend its days and how they will spend together time with their new dog or cat. For the pet evaluation, animals are put in a room in front of a camera. Staff members watch how quickly they settle, lie down, curl up and what else they choose to do. They watch the animals play and interact. People and pets are assigned a color – green, orange or purple – and one of three categories in each color category.

Dogs are watched for friendliness, playfulness, energy level, motivation and drive. A dog might be a laid-back couch potato, a curious busy bee or an action hero go-getter, Weiss said. Green is for dogs who like to be physically and mentally engaged, orange for middle-of-the-road dogs who enjoy regular activity and interaction, and purple for dogs who are easygoing, Cats who test green thrive on adventurous, carnival-style living. Orange is for go-with-the-flow pets, while purples require a less exciting, library-like home where they can be nothing more than a love bug, Weiss explained.

Merope Lolis tested at the ASPCA’s Adoption Center as a good fit for a purple love bug – a cat that would be on its own much of the day. But she fell in love with a beautiful calico cat before realizing that it was a “frisky cat who was going to need lots of attention when I wasn’t available. I found that information to be very useful to me,” Lolis said.

Jevons paradox [Wikipedia] – These counter-intuitive principles are handy to collect as frequent reminders that the world is a complex system of complex systems, and our presumptions about interventions leading to predictable outcomes are hopelessly naive.

The proposition that technological progress that increases the efficiency with which a resource is used, tends to increase (rather than decrease) the rate of consumption of that resource In 1865, the English economist William Stanley Jevons observed that technological improvements that increased the efficiency of coal-use led to the increased consumption of coal in a wide range of industries. He argued that, contrary to common intuition, technological improvements could not be relied upon to reduce fuel consumption.

ChittahChattah Quickies

  • [from steve_portigal] Dog Scouts of America honors Milpitas dog Jasper [SFGate] – [For all the talk of game-like motivations online, here's a great offline example] Merit badges for dogs are the latest thing Jasper is the first dog in the Bay Area to earn five merit badges from the Dog Scouts of America, a real organization that has quietly been issuing merit badges to deserving dogs for 11 years. Five merit badges, it turns out, are not very many badges in the Dog Scout world. There are no fewer than 76 badges – Frisbee catching, herding, canoeing and bicycling are all badges (the dog doesn't actually bicycle, he must run alongside the human cyclist, sensibly and without making the typical dog-versus-bicycle fuss). Disaster preparation is another dog merit badge, although some might say that preparing for disaster is what you do before you get a dog. Verdahl, who is going after merit badges the way some kids go after baseball cards, said he is just getting started. The next badge he and Jasper are shooting for, he said, is the badge for fundraising.

Hey what’s with all those shots of dog butts?

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CatCam was making the rounds recently. It’s nice to see this finally realized as a product, even with a good measure of humor. At my old firm, we delivered a concept that was very similar to this. It seemed like a “good” idea but in hindsight it’s not clear how it really connected to any of our research or was appropriate for the client. Ah, youth.

The pet-mounted camera would randomly snap pics throughout the day, when you got to the images, you’d see what s/he had been up to while you were at work. We called it Dog Day Afternoon and we were quite proud of that.

I’ve been holding this post til I dug up the drawing I did (something I was quite proud of, with my lack of training in illustration) but it’s not in my archives. But seeing that Nicolas Nova blogged about another pet camera (Wonderful Shot) I guess this will have to do.

Life’s Abundance or Nature’s Variety?

The tainted pet food story gets worse.

Menu Foods told the FDA it received the first complaints of kidney failure and deaths among cats and dogs from pet owners on Feb. 20. It began new tests on Feb. 27. During those tests, the company fed its product to 40 to 50 dogs and cats, and seven of those animals died.

I think the horror this induces is a clue to our naivete about how stuff is made. This story brings up the recent food-supply fears (i.e., spinach, green onions), with the added pathos of beloved pets innocently suffering and dying. So what does the company do when safety concerns are raised? Well, nothing for SEVEN DAYS (while people around North America are feeding their beloved pets), and then takes some of their own animals (perhaps not-so-beloved) and gives the food to them and then waits to see how many die (meanwhile, people around North America continue to feed their beloved pets this stuff).

It’s easy (see?) to cast the company as callous and heartless and incompetent – and maybe they are; the twist of giving potentially deadly food to more animals as a way to test its safety is wrenching. But then one has to ask, how do they normally product test their pet food before putting it on the market? Presumably by feeding it to animals and seeing what happens.

Yet another backstage aspect of product development that we don’t know and don’t want to know. Every time you scoop some Kibbles-n-Grits Extra Chunky Sauce into Rover’s bowl, how many other animals died to ensure that he’s not going to?

Recycling


(see similar recycling icons as well as what they mean here)

My hair gel comes in a plastic container that doesn’t have any such logo; rather it has a circle with the letters PET in it. For some reason, they aren’t using the standard symbols, and so I really don’t know if I can recycle it. Beauty product/consumer product companies are usually pretty responsive, so I sent an email describing the logo on the package, and the logos that I expect to find, and my concern about being able to recycle their product.

Here’s what they sent back

Thank you for visiting Garnier on the Web.

We do not have prepared information to send you in answer to your specific questions.

We want to assure you that we are committed to the protection and respect of the environment. If you are interested in learning about the significant efforts made by our company, we invite you to consult our website at www.loreal.com. You will find details on our environmental policy under About L’Oreal. The “loreal.com” website is the corporate site of the L’Oreal group of companies worldwide.

I was honestly expecting some info that I could use. Does anyone know the PET-in-a-circle icon? I don’t want to assume and ruin the batch or whatever happens if you send something non-recyclable through the system (and gee aren’t there a lot of mythologies and confused perceptions around what actually happens to stuff we put in the recycling boxes?).

Ah well.

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