Posts tagged “peanut butter”

Out and About: Steve in Brisbane

I got back last week from two weeks in Australia, traveling around as well as speaking at UX Australia in Brisbane and Service Design Melbourne. Here is the third of four posts with some of the highlights (see 1 and 2 previously). All my pictures are making their way to Flickr, as well.


Hmm. Update: Golden Casket is a lottery company, not the store itself. And “casket” more typically refers to something like a treasure chest than a coffin. The language discontinuities wonderfully surprising!


Brilliant idea to highlight a positive so specifically.


Burger King, in some parts of Australia, is Hungry Jack’s.



While the text and icon evoke the fleeing-immigrants signs seen in Southern California and Arizona, this supposedly refers to a traffic island in the middle of the street where pedestrians can wait if they are caught in the road when the light changes. However, this location had no such island.


Dolphin attendance. What can we infer about the dolphins with the dashes in place of checks? Or the dolphins with a line through the week?


Jelly.


Peanut butter.


From the Gallery of Modern Art (or, if you prefer, GOMA), biomorphic scooters.


“I never stopped loving you” reminded me of the iconic “I love you so much” graffiti-cum-icon in Austin. One is in an art museum, and the other is on the side of a building.


The piece is called Distillery: Waveforming. It uses biofeedback, as you clip a pulse oximeter to your earlobe and the iPad display starts to play mellow music and visually echo your heartbeat. It was like a digitally-induced high. I hope we all get one soon.

ChittahChattah Quickies

‘Brogrammers’ challenge coders’ nerdy image [SF Chronicle] – It’s a bit of a silly story that turns a catchphrase into a cultural trend, but of course there’s something happening to drive the growth of the catchphrase. Sad that flipping the nerd stereotype reveals a sexist one.

Tech’s latest boom has generated a new, more testosterone-fueled breed of coder. Sure, the job still requires enormous brainpower, yet today’s engineers are drawn from diverse backgrounds, and many eschew the laboratory intellectualism that prevailed when semiconductors ruled Silicon Valley. At some startups the pendulum has swung so far in the other direction that it’s given rise to a new title: brogrammer. A portmanteau of the frat-house moniker “bro” and “programmer,” the term has become the subject of a Facebook group joined by more than 21,000 people; the name of a series of hacker get-togethers in Austin, Texas; the punch line for online ads; and the topic of a humorous discussion on question-and-answer site Quora titled “How does a programmer become a brogrammer?” (One pointer: Drink Red Bull, beer and “brotein” shakes.) “There’s a rising group of developers who are much more sociable and like to go out and have fun, and I think brogramming speaks to that audience,” said Gagan Biyani, co-founder and president of Udemy, a San Francisco startup that offers coding lessons on the Web.

Mr. Peanut’s Alter Ego Leads Kraft Into Planters Butter [Bloomberg] – Surprising not to see any mention of Kraft Peanut Butter, the Canadian product that pretty much defines peanut butter in that market.

Mr. Peanut has a stunt double. Sporting a goatee, aviator sunglasses and overconfidence, “Doug” performs death-defying feats that always end the same way: with him getting crushed and turned into peanut butter. Doug’s daredevil act is part of Kraft’s move into the crowded U.S. peanut butter market. In what may be the most overdue brand extension in history, Kraft is using the 100- year-old Planters brand to spark growth in its mature grocery business. Kraft is targeting adults, who consume two-thirds of the $1.8 billion of peanut butter sold in the U.S. each year, Kraft was looking for an adult mascot and settled on Doug, voiced in Web ads by Kevin Dillon in an homage to the hapless Johnny Drama character he played on HBO’s “Entourage” series. “Peanut butter was a natural extension,” Schmelter said. The new spread and Peanut Butter Doug, as he is formally known, are signs Kraft is getting more aggressive with the grocery business, said Alexia Howard, an analyst for Sanford C. Bernstein & Co. in New York.

Internet Archive’s Repository Collects Thousands of Books [NYT] – Digital technology allows rapid content creation, and creates interesting archiving challenges. First all the digital data was worth preserving. Then digital was a method to archive the physical world. Now we’re going all-in and trying to archive the physical world itself. Seems like a setup for a Steven Wright joke (didn’t he describe his full-scale map of the US and the problems he had folding it?).

“We want to collect one copy of every book,” said Brewster Kahle, who has spent $3 million to buy and operate this repository situated just north of San Francisco. “You can never tell what is going to paint the portrait of a culture.” As society embraces all forms of digital entertainment, this latter-day Noah is looking the other way. A Silicon Valley entrepreneur who made his fortune selling a data-mining company to Amazon.com in 1999, Mr. Kahle founded and runs the Internet Archive, a nonprofit organization devoted to preserving Web pages – 150 billion so far – and making texts more widely available. But even though he started his archiving in the digital realm, he now wants to save physical texts, too. “We must keep the past even as we’re inventing a new future,” he said. “If the Library of Alexandria had made a copy of every book and sent it to India or China, we’d have the other works of Aristotle, the other plays of Euripides. One copy in one institution is not good enough.” Mr. Kahle had the idea for the physical archive while working on the Internet Archive, which has digitized two million books. With a deep dedication to traditional printing – one of his sons is named Caslon, after the 18th-century type designer – he abhorred the notion of throwing out a book once it had been scanned. The volume that yielded the digital copy was special. And perhaps essential. What if, for example, digitization improves and we need to copy the books again?

Myq Kaplan Gives Birth to a Stand-Up Joke [NYT] – The prototype/test-with-users/iterate process of designing a joke.

The first week is arguably the most creative in the life of a joke. For Mr. Kaplan it’s all about generating ideas. What could explain this jacket convention? Maybe, he speculated, jackets were once very cheap and, as he would later say onstage, “men wore seven coats out, hoping it wasn’t an eight-puddle day.” He also decided that the modern equivalent was leaving the toilet seat down. All these ideas were transformed into jokes as the bit expanded. Setups shrank. Punch lines multiplied. The jacket over the puddle soon became one of several examples of chivalry that began with his pantomiming opening a door after asking the audience: “Does it detract from chivalry if, when opening a car door for a lady, I say, ‘Chivaaalry!'” He dragged out the last word in the self-satisfied voice of a magician introducing his assistant. A coarse joke about chivalry during sex replaced the homeless-man line. By early January Mr. Kaplan’s rhythm became more assured and moseying, lingering on pauses, finding extra laughs between punch lines. His typical stage pose – leaning back, his free hand placed gently on his stomach as if he were pregnant – became looser, adding touches of showmanship. It didn’t matter where he performed (clubs, restaurants, even a hostel), chivalry always worked. The focus now was on getting the right laughs. It was important, he thought, to get a big one right at the start with his car-door opening, and in paring it down, he turned a question (“Does it detract from chivalry…”) into a statement. Later, he brought back the question. Laughter marginally improved.

Series

About Steve