online posts

ChittahChattah Quickies July 13th, 2010
  • [from julienorvaisas] Facebook gained only 320,000 new U.S. users [Wired.com] – [Significant shift in uptake for Facebook. So.... what follows saturation?] Have we reached the Facebook saturation point? That’s one possibility suggested by monthly growth data from Inside Facebook, which reports that they gained only 320,000 new U.S. users in June after a gain in May of more than 7.8 million. Moreover, the net’s dominant social networking site lost active users in the 18-25, 26-34 and 35-44 ranges, while gaining users in their mid-teens and middle years. One possibility is that the May and June controversies over privacy policies and dominance have kept the company from tremendous new growth and even led some to curtail their use. Another possibility is that it’s just a statistical aberration, or a result of changes to the advertising system, where Inside Facebook says it gleans its numbers. But there’s also the possibility that almost every American who has any interest in joining Facebook already has.
  • [from steve_portigal] You Shouldn’t Have to Pay to Talk To Your Own Customers [AustinStartup] – [Emerging issues and best practices in online customer support forums] A focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Those interactions are not just happening on customer care platforms – they’re literally happening around the web…Whether you are a brand, a developer, an entrepreneur, or a well-meaning customer or user, welcome to the wild wild west of customer care and the nasty underbelly of passionate user communities, where who owns the data is a very political issue, and there are more questions than answers, unfortunately.
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ChittahChattah Quickies July 11th, 2010
  • [from steve_portigal] Online, We Pay With Our Time Spent Searching [NYTimes.com] – [A brief musing about whether our time is worth more than our money but quickly devolves into a Google-will-save-us-all puff piece] Paying with time rather than money seems just as common on the Web. I jump through a number of hoops nearly every day to find my favorite television shows online, having cut my cable and TiVo DVR service to save about $110 a month. So to avoid paying about $3.60 a day, I instead spend 5 to 10 minutes searching for shows on Hulu.com or Clicker.com…As search becomes faster and smarter, it’s as if the Internet becomes a high-speed moving sidewalk whisking everyone to free loaves of bread. Paying for the search becomes irrelevant as the time spent searching becomes trivial. Mr. Singhal says he thinks it will get even better. “What we are optimizing,” he says, “is that you can have your bread and your cheese and soup and dessert all at the same time, and we put it on the table.”
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ChittahChattah Quickies July 8th, 2010
  • [from julienorvaisas] STRANGEco MR. SPRAY – Shepard Fairey [strangeco.com] – [I was not considering purchasing one of these original-artwork/advertising-appropriation figures in the latest limited edition by Mr. Fairey... until I read about the 4 points of articulation. $84.99] We're pleased to announce MR. SPRAY, a new limited edition vinyl figure designed by internationally renowned artist Shepard Fairey! Mr. Spray is an original character created by the artist in 2004 as a street-art appropriation of an advertising character design of the 1950s. Mr. Spray is the first original vinyl figure design by the artist in eleven years and will be released in mid-July 2010. Mr. Spray is a rotocast vinyl figure, 11 inches tall. 4 points of articulation and packaged with an OBEY mini stencil.
  • [from steve_portigal] Money in the Bank? No, Sandwich in a Can [NYTimes.com] – An SEC lawsuit says that Mr. Wright promised returns of up to 24% on real estate investments, but that he put the money instead into Candwich development and other equally untried ideas. Along with sales of canned sandwiches ­ Pepperoni Pizza Pocket and French Toast in a can ­ Mr. Wright’s companies, under the banner of Waterford Funding, also invested in a company selling rose petals printed with greeting card sentiments and another selling watches over the Internet. Meanwhile, the Candwich concept perseveres. The president of Mark One Foods, Mark Kirkland, who said he patented the idea of putting solid food in a beverage container with the slogan, “Quick & Tasty, Ready to Eat,” said Mr. Wright promised full financial backing for Candwich production that never really materialized even as investors did. He said he believed that canned sandwiches would ultimately sell, and hoped to go into production later this year. The shelf life of a Candwich is excellent, Mr. Kirkland said.
  • [from steve_portigal] Reading in a Whole New Way [Smithsonian Magazine] – [Kevin Kelly reflects on the history of reading and the changes new technology has brought to this essentially fundamental activity] The amount of time people spend reading has almost tripled since 1980. By 2008 more than a trillion pages were added to the World Wide Web, and that total grows by several billion a day. Each of these pages was written by somebody. Right now ordinary citizens compose 1.5 million blog posts per day. Using their thumbs instead of pens, young people in college or at work around the world collectively write 12 billion quips per day from their phones. More screens continue to swell the volume of reading and writing. But it is not book reading. Or newspaper reading. It is screen reading. Screens are always on, and, unlike with books we never stop staring at them. This new platform is very visual, and it is gradually merging words with moving images: words zip around, they float over images, serving as footnotes or annotations, linking to other words or images.
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ChittahChattah Quickies June 18th, 2010
  • [from steve_portigal] ALT/1977: WE ARE NOT TIME TRAVELERS [Behance] – [Alex Varanese's thought-provoking concepts go beyond blogosphere-hipster-silliness to really provoke reflection on design and functionality often taken for granted] What would you do if you could travel back in time? Here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars. I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads. I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.
  • [from julienorvaisas] 10:10 Tags Symbolize Committment to Climate Change [10:10global.org/uk] – [The fact that this tag is tangible but also symbolic rather than overt, and versatile enough to be carried on the body as a daily reminder of a commitment to the cause of climate change can help change behavior and improve compliance, as well as subtly telegraph solidarity.] The 10:10 Tag is made from a recycled jumbo jet, and can be worn on the neck, wrist, lapel or leotard to symbolise your 10:10 commitment. Whether you pin it to the lapel of your business suit or thread it through the laces of your skateboard trainers, your 10:10 Tag shows others that not only do you know how to accessorise; you’re also part of the solution to climate change.
  • [from Dan_Soltzberg] Grateful Dead scholar in heaven at UC Santa Cruz [SFGate] – [More big things happening at my Alma Mater] The ultimate job in Dead-dom is in Room 1370 at McHenry Library at UC Santa Cruz. The door is marked by the steal-your-face logo, and superimposed over it reads the name Nicholas G. Meriwether, Grateful Dead Archivist.
  • [from julienorvaisas] Ariely’s Upside of Irrationality: using irrational cognitive blindspots to your advantage [Boing Boing] – [We've seen the principles of behavioral economics applied to help us understand and explain consumers irrational choices in a business context, now here's a self-help book helping us apply them to our own everyday lives.] Upside of Irrationality is a mostly successful attempt to transform the scientific critique of the 'rational consumer' principal into practical advice for living a better life. 'Mostly successful' only because some of our habitual irrationality is fundamentally insurmountable — there's almost nothing we can do to mitigate it.
  • [from steve_portigal] Text 2.0 – What if your book really knew where you are gazing at? – [This is essentially one of the concepts we proposed from our Reading Ahead research - where an eyetracker in a digital book manipulates the text dynamically based on your gaze. In our use case, we addressed the interrupt-driven commute reading revealed by our research. If the book saw you looking away, it could mark your spot to enable more efficient resuming]
  • [from steve_portigal] Twitter a hit in Japan as millions ‘mumble’ online [Yahoo! News] – Japanese-language Twitter taps into a greater sense of individuality in Japan, especially among younger people less accepting of the Japanese understatement and conformity. 16.3% of Japanese Internet tweet 16.3% (vs. 9.8% in US). "Japan is enjoying the richest and most varied form of Twitter usage as a communication tool…It's playing out as a rediscovery of the Internet.” It's possible to say so much more in Japanese within Twitter's 140 letters. "Information" requires just 2 letters in Japanese. Another is that people own up to their identities on Twitter. One well-known case is a woman who posted the photo of a park her father sent in e-mail before he died. Twitter was immediately abuzz with people comparing parks…"It's telling that Twitter was translated as 'mumbling' in Japanese," he said. "They love the idea of talking to themselves," he said…"In finding fulfillment in expressing what's on your mind for the moment, Twitter is like haiku," he said. "It is so Japanese."
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ChittahChattah Quickies June 9th, 2010
  • Virtual Seminar: Deep Dive Interviewing Secrets by Steve Portigal [IxDA Munich] – “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”, Steve Portigal’s virtual seminar will be shown in our next meeting. The seminar lasts 90 minutes and it will be followed by a discussion. June 30th 7 p.m., IDEO, Hochbrückenstraße 6, 80331 Munich
  • IndieReader – For Self-Published Books and the Readers Who Love Them – IndieReader is a venue for you to find and purchase books published and produced by the people who wrote them. Think of these books like handmade goods, produced in small numbers, instead of the mass-marketed stuff you'd find at a super store. And every book on the IndieReader site is reviewed prior to acceptance, guaranteeing that you'll find the "cream-of-the-indie crop". Why is this so important? Because today more than ever, almost everything we produce gets co-opted by corporate culture, turned into a business model, reformulated and churned out like soap with the simple intent to appeal to as many people as possible. In a world where almost everything is packaged by committee, IndieReader offers you books with a single voice: the writer's own.
  • The Expanding Definition of Craft Beer [NYTimes.com] – In a world where Nabisco sells “artisan” Wheat Thins, the designation of Samuel Adams as a craft beer seems perfectly fair. But the Boston Beer Company, the brewery that was founded in 1984 and makes Sam Adams, is on the verge of outgrowing its coveted craft status — at least according to the Brewers Association, a national trade group that defines craft brewers in part as producing fewer than two million barrels a year. The federal government defines small brewers similarly, imposing a lower excise tax on those that stay under the two-million-barrel threshold. Mr. Koch predicted that Boston Beer would surpass the two-million mark by 2012. But help may be on the way: John Kerry introduced a bill last month that would increase the yearly production limit for small brewers to six million barrels.
  • Icing, a meme drinking game with Smirnoff Ice [NYTimes.com] – The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he has to drink it on one knee, all at once — unless he is carrying a bottle himself, in which case the attacker must drink both bottles. Amid suspicion that the trend is an elaborate viral marketing campaign by Smirnoff, which the company has denied, new icing photos are posted daily on various blogs, Twitter and Facebook — including scenes from graduations and weddings — and sent directly to a Web site, BrosIcingBros.com. The game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.
  • Rethink the Book project from Berlin University of the Art – In cooperation with the schoolbook publisher Cornelsen Verlag a student group of the „New Media Studio Class” experimented with the digital possibilities to think anew the book as media. They linked the book by visual codes with methods of "Augmented Reality". They embeded sensor technology for new forms of interaction and used new methods of production engineering like "laser cutting" to model the book as an object or to publish personalized schoolbooks. In the exhibition they show several prototypes like electronic origami paper or an interactive periodic table.
    (via @cora_l)
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ChittahChattah Quickies May 16th, 2010
  • Texting in Meetings – It Means ‘I Don’t Care’ [NYTimes.com] – For more than a decade, my colleagues and I have gathered data on incivility from more than 9,000 managers and workers across the United States, and we’re continuing this work internationally. We have learned a great deal about the problem’s causes and consequences. I define incivility as behavior, seemingly inconsequential to the doer, that others perceive as inconsiderate. Electronic devices lead to more incivility because of their powerful ability to claim our attention — no matter where we are or what we’re doing. No one likes to be snubbed, of course, but the offense can take on a new edge when the winner is a machine.
  • Putting Customers in Charge of Designing Shirts [NYTimes.com] – “The value proposition of customization at retail prices was a cornerstone of our company from the very start,” Mr. Bi tells me by phone from Shanghai, where Blank Label shirts are sewn to customers’ specifications and delivered anywhere in the world in about four weeks. But Blank Label, his Web start-up based in Boston, offers something else that off-the-rack doesn’t: “the emotional value proposition: how expressive something is.” “People really like a Blank Label shirt because they can say, ‘I had a part in creating this.’ ”
  • Google Restricts Ads for ‘Cougar’ Sites [NYTimes.com] – Last week, CougarLife.com, which was paying Google $100,000 a month to manage its advertising, was notified by the company that its ads would no longer be accepted. When notified by Google of the decision, CougarLife proposed substituting a different ad for the ones that were running, picturing older women and younger men together. Cougarlife said it would use an image of the company’s president, Claudia Opdenkelder, 39, without a man in the picture (she lives with her 25-year-old boyfriend). But the advertising department was told in an e-mail message from its Google representative that “the policy is focused particularly around the concept of ‘cougar dating’ as a whole,” and asked if the company would be open to changing “the ‘cougar’ theme/language specifically (including the domain if necessary).” CougarLife forwarded the e-mail messages to The New York Times. Google would not comment on the messages but did confirm that they were consistent with the new policy on cougar sites.
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ChittahChattah Quickies April 14th, 2010
  • Polyvore, a fashion Web site for the masses [The New Yorker] – Lee and her colleagues like to keep tabs on exactly how people are using Polyvore. They know that the average user spends ten or eleven minutes per session and clicks on twelve Polyvore pages per visit; they know that users “import” 1.2 million products per month. But they are boundlessly curious about the Polyvore setmaker’s process. And so Lee invited Gail Helmer, the user from Calgary who goes by the handle MyChanel, to come to Mountain View and let the engineers observe her at work on a set. Lee called it “usability testing,” as if Helmer­chosen because of the quality, consistency, and popularity of her sets­were a lab rat. “She’s very fashion-savvy,” Lee told me. “She’s one of the top members.” Helmer arrived at the offices straight from the airport, wearing jeans from Zara tucked into black boots, a gray sweater she’d bought for ten dollars, and a white ruffled shirt. “Banana,” she said, pinching a ruffle. “The Republic of.”
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ChittahChattah Quickies April 5th, 2010
  • Learnvest: Our mission is to provide unbiased financial information to all women – Women have come a long way financially over the last three decades. Women today make up half of the professional work force and are found to buy or influence 80% of all consumer purchases in the United States yet they continue to lag behind men when it comes to managing their personal finances. According to a 2006 Prudential financial poll, 80% of women say that they plan to depend on Social Security to support them in their golden years and 38% of women 30-55 years old are worried they will live at or near the poverty level because they cannot adequately save for retirement. So even today–despite coming so far in many ways–too many women are still ignoring their finances. LearnVest provides a solution that is relevant and timely – it is something women need.
  • Some Queries Prompt Google To Offer Suicide Hotline [NYTimes.com] – Last week Google started automatically giving a suggestion of where to call after receiving a search seemingly focused on suicide. Among the searches that result in an icon of a red phone and the toll-free number for the National Suicide Prevention Lifeline are “ways to commit suicide” and “suicidal thoughts.” The information takes precedence over the linked results and is different and more prominent than an advertisement. Guidance on suicide prevention was suggested internally and was put in place on Wednesday.
  • Virginia Heffernan – The Medium – Online Marketing [NYTimes.com] – An online group becomes formally classified when it comprises an advertising category. That’s the magic point in e-commerce: when the members of an online group turn eager to purchase, say, tank tops or bottles of sauvignon blanc as badges of membership in communities like the ones that flourish at Burton.com or Wine.com. The voluminous content that these sites produce — blogs, videos, articles, reviews, forums — becomes the main event. To sell actual products, the company then “merchandises” that content, the way museums and concert halls and, increasingly, online newspapers hawk souvenirs, including art books and hoodies and framed front pages. At the moment when content can be seamlessly merchandised, a group has generally developed robust forums in which the members (hoarders, mothers of twins, bodybuilders) develop codes and hierarchies and a firm notion that this is a place where they can finally be themselves.
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ChittahChattah Quickies March 31st, 2010
  • GameCrush: Pay to play–with girls [CNET] – The website GameCrush pays girls to play video games and live-chat with gamers who pay for the privilege. It's the gaming equivalent of buying a girl a drink to chat her up, the developers say. A Player (yes, they're called "Players") buys points–500 cost $8.25–and uses them to buy "game time" with a PlayDate (yes, they're called PlayDates). Players browse through PlayDate profiles, and once they find one they're interested in they can send a gaming invite. If the PlayDate accepts the invitation, she can set her mood to "Flirty" or "Dirty" and it's game on (though any real gaming girl would set her profile to "Hurty" and kick your ass). The pair can chat, play, or both for the amount of time purchased. When their time is up, the Player is invited to send the remaining 100 points to his PlayDate as a tip.
  • The Idea of the Book [Murketing] – Rob Walker's interesting series of posts that look at the physical performance of the "book" as it morphs into or is represented by or as other objects such as sculpture, food, planters, purses, etc.
  • Story Book inColor by AIPTEK – AIPTEK Story Book inColor is the 1st color E-Book on the market and there are 20 built-in illustrated audio stories. Children can open the Story Book inColor and enjoy the story telling with illustration instead of watching TV alone. AIPTEK also provide online bookstore for story book purchasing and downloading. AIPTEK Story Book inColor can store as many books as children want. Story Book inColor creates a whole new experience with fun and easy learning process which leads children learn to love the reading. The 4-way buttons simulated the scenario for children of searching favorite books on bookcase and also the page up and down feeling when reading. There is 1GB internal memory on AIPTEK Story Book inColor which can stores up to 45 story books. The story books also can be saved to SD/SDHC, MMC, MS pro, and USB drive. Besides, in order to protect children’s eyes, after reading over 20 minutes, AIPTEK Story Book inColor will pop up an icon to remind children to take a rest.
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ChittahChattah Quickies February 28th, 2010
  • Segmenting the Hendrix fan [NYTimes.com] – “We believe that there is a Jimi Hendrix fan out there at 99 cents and at $9 and at $20 — all the way across the spectrum,” Mr. Block said. “We want to make each fan an appropriate offering. Is the complete Jimi Hendrix on vinyl something every music fan would want? Absolutely not. Would there be a market for it? Absolutely.”
  • Jerry Seinfeld on ideas [NYTimes.com] – Whatever happens to “The Marriage Ref,” Mr. Seinfeld said that he was out of ideas now. “Ideas are a terrible obligation,” he said. “Who needs something else to take care of? I have kids. I’d rather nurture them than another idea.”
  • The Disposable Film Festival – In recent years a new kind of film has emerged: The Disposable Film. It has been made possible by new media (webcams, point and shoot digital cameras, cell phones, screen capture software, and one time use digital video cameras) and the rise of online distribution (YouTube, Google, MySpace, etc.). These films are often made quickly, casually, and sometimes even unintentionally. Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes of security cameras, and narrators before their webcams. Let's face it – we live in an age of disposable film. Now it's time to do something creative with it.
  • How to Kill Innovation: Keep Asking Questions – Scott Anthony [Harvard Business Review] – Resource-rich companies have the "luxury" of researching and researching problems. That can be a huge benefit in known markets where precision matters. But it can be a huge deficit in unknown markets where precision is impossible and attempts to create it through analysis are quixotic. Entrepreneurs don't have the luxury of asking "What about…" questions, and in disruptive circumstances that works in their favor.

    So what's the alternative? Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn. Pitch (or even sell) your idea to colleagues. Open up a kiosk in a shopping mall for a week. Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions.

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ChittahChattah Quickies January 27th, 2010
  • Apple introduces iBooks: iTunes for eBooks [Download Squad] – Basically iBooks is like iTunes for eBooks. Apple has reached deals with 5 major book publishers and starting today there should be a ton of books available for download including New York Times bestellers. We don't have details on the price yet. And I'm a bit skeptical that Apple's 1.5 pound, 10 inch tablet with a full color display is going to provide the same kind of reading experience as a thin, light, and high-contrast grayscale eBook reader such as a 10 ounce Amazon Kindle. But it should be interesting to see how Apple's new eBook marketplace affects the digital book space. Amazon, Barnes & Noble, and other eBook distributors are about to get some serious competition. And that should be a good thing for innovation both in the software and hardware for digital book readers.
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ChittahChattah Quickies January 24th, 2010
  • The Book Club With Just One Member [NYTimes.com] – Reading might well have been among the last remaining private activities, but it is now a relentlessly social pursuit. …The collective literary experience certainly has its benefits. Reading with a group can feed your passion for a book, or help you understand it better. Social reading may even persuade you that you liked something you thought you didn’t. There is a different class of reader, though. They feel that their relationship with a book, its characters and the author is too intimate to share. Ms. Stead remembers having had especially intense feelings about books when she was young. “For me, as a kid, a book was a very private world,” she said. “I didn’t like talking about books with other people very much because it almost felt like I didn’t want other people to be in that world with me.” Particularly with the books we adore most, a certain reader wants to preserve the experience for reflection, or even claim the book as hers and hers alone.
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ChittahChattah Quickies December 12th, 2009
  • Streisand effect – The Streisand effect is an Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be publicized widely and to a greater extent than would have occurred if no censorship had been attempted.. Origin is in reference to a 2003 incident in which Barbra Streisand unsuccessfully sued photographer Kenneth Adelman and Pictopia.com for US$50 million in an attempt to have the aerial photograph of her house removed from the publicly available collection of 12,000 California coastline photographs, citing privacy concerns
  • NYC replaces automated toilets with staffed restrooms, a signifier of trust – But where the floors of the old restrooms had a tank-tread-like surface that automatically rotated across a scrubbing system after each use, and the toilets themselves were cleaned by a rim-mounted U-shaped traveling brush, the new ones are inspected, mopped and scrubbed — 15 to 25 times a day — by eagle-eyed, uniformed men and women.

    “It’s an attendant who knows what’s going on and has functions that go from sanitation to exchanging a few words with you to generally having a sense of what should be done,” said Jerome Barth, the partnership’s vice president for operations. “People see them, and they know the bathrooms are clean.”

  • Florida judges shouldn’t friend Florida lawyers on Facebook – A new advisory warns it may create the appearance of a conflict. Being a "fan" is still okay.
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ChittahChattah Quickies November 4th, 2009
  • Online and on iPhone, authors read 10 pages of their latest work – Aiming to introduce readers to authors they aren't yet familiar with, zehnSeiten (German for ten pages) promotes writers through videos that feature them reading ten pages from their latest novel.

    Available both online and as an iPhone app, the videos are simple, fixed-camera affairs. No dramatic introductions or filmed scenes, just black and white recordings of authors sitting at a table and reading from their work. By eliminating frills, the focus is on the author and production time and costs are kept to a minimum.

  • A Story Before Bed – asynchronous distant storytime – As Jason Kottke explains "A Story Before Bed allows you to record yourself reading a bedtime story to a faraway child…maybe you're away from home on business or a grandparent who lives in another state or just working late. When storytime rolls around, the child sees the book onscreen plus a video of you reading it to them. Slick."
  • Michael Turner on authors, digital, content, and meaning – (highly edited excerpt) – The problem with seeing "digital tools" as "problems" lies in the writer's inability to see the computer and the Internet less as tools than as a medium — the analogy being that the Internet is to the palette what the computer is to the canvas. If an author identifies his or herself as a "good old-fashioned storyteller", someone of bad manners and singular genius, a romantic, a lovable eccentric whose hat is always a little bit too big for their head, then the best way to convey that fantasy — and the book it squirted from — is to complain about "digital tools."

    Some authors have taken to [publisher requests to use digital to promote] better than others…using their books as a device by which to cast shade, create depth, movement, hopefully leading them to new places, new ways of making meaning.
    (via kottke)

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This Year’s Virtual Model October 26th, 2009

Not new, but new to me: Lands’ End Virtual Model, allowing people to shop online for clothes and see what the clothes would look like on a person. The idea is that the person is you, the shopper, but there’s a fundamental disconnect between projection onto a mannequin (digital, even) and projection into a mirror. The person in the mirror is us. It doesn’t approximate us, it looks exactly like us and it naturally moves in response to our every movement. The virtual model is clumsy in comparison.

I think the whole notion of seeing the clothes in context is (including in combination) is brilliant, but I think the conceit (and it really is just that) of presenting this us a projection of us is completely wrong. Looking in the mirror is the gold standard and this breaks that badly. There’s a lot of customization (just like an avatar builder) of height, weight, body type, skin tone, hair style, etc.

So I started with
model1

Umm, hello, body image norms?

and eventually customized him/me/it to end up with
model2

Umm, is it weird to post this? It’s virtual, but the concept suggests this approximates what I look like in my underpants. I can tell you not to worry, it really doesn’t, but the idea seems a bit transgressive, because of the level of accuracy we expect from representations. A photograph isn’t me, but carries a certain truth. Also don’t worry, no actual underpants pictures of me are coming up in this post either.

As for the virtual me, I think we’ll feel better if he/me has some clothes on!

model3

Frankly, I think this Simpsons avatar is more true version of me, even though it abandons reality, it also offers a kernel of truth and overall feels more accurate.
simpsons

Update: maybe the avatar isn’t meant to be a model, but instead an effective salesperson?

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