Posts tagged “Montara”

The Robot Costume story

My town of Montara is one of those over-the-top Halloween communities that dot the October landscape. This place goes all out. Years ago, we moved in on the morning of Halloween and that afternoon the new neighbors stopped by to warn us: “Hope you’ve got a LOT of candy!”

Last year I saw this robot, now one of the images I chose for our business cards.

It was only in the last couple of years that we even decided to venture out; this past year we finally made it onto the Montara social register: we were invited to two parties-for-grownups with costumes and alcohol.


The party-for-grownup vibe permeates the whole town

As we reached one of our parties, we saw the abandoned robot costume beside their neighbor’s driveway. It was a glorious costume – the heart-shaped light would flash off and on – but obviously not that comfortable. So we passed by during the aftermath. Fortunately our friends showed us some video footage and the occupied costume was indeed wonderful. Still, the costume with its discarded legs has a special bit of the curious about it.

More Montara at Halloween:


The line for the “Witch’s House” – a long-standing attraction



The town also hosts an increasing number of up-and-coming attractions


Kiddie and grownup flavors of frozen treats on the street



The neighborhood set decorator turns her front yard into a horrifyingly hilarious (or is that hilariously horrifying) scene. We learned about this place off-season when their garage sale featured a disproportionate amount of ghoulish cast-offs.

Son of survey

This comment in the bad survey design thread got me thinking further about where/when/what to do with surveys. It’s not my primary tool so some of these reflections take me a little longer than someone who makes their living as a quantitative researcher, for example.

A tiny new restaurant opened in our tiny town of Montara – the Montara Bistro. I dropped by yesterday to pick up a menu and saw that they are already looking for customer feedback.

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So to some folks, this is a survey. But it’s next to useless.

Why? Their questions are not too bad, but they are conversational questions, and should be presented that way. They are the basis of a conversation. Handing someone a sheet of paper (with no room to fill in any response) and asking them for essays is ineffective. It’s not fair. These are the questions they want answers to, but sometimes you have to ask a series of questions to get that information. And you can’t decide ahead of time which questions to ask. You have to ask a question, listen to the response, and then choose your next one. You can’t do that on a piece of paper. You need to have real people talking to each other and exploring the issues that way.

Not to mention that the restaurant has been open for a day or two, and there’s a presumption of an in-depth relationship that hasn’t really been built yet. What do I think of the Bistro Vision? Ummm, I don’t care.

I love what this artifact tells you about the company; that they really want to get a dialog going. They don’t have the tools in place to do it yet. Maybe it’s backed up by the way they interact with customers who come in; I don’t know. But this won’t work at all.

And I think this sort of inquiry is what a lot of design students are doing; identifying some open-ended (i.e., requires the respondent to write sentences) questions and sending them out by email. Some people will respond. Some may even write a lot. But you can’t follow up unless you send out another email. And then it’s just a conversation.

As with everything you “send out” who it gets sent to is a factor. Sending something to 3 friends is a very different approach than something that is quantitative in nature.

Look at this artifact from a recent project (created by our partners, not us):
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This contained 31 questions, only a few open-ended ones. There’s randomization where needed (so you can filter out order-effects, where the first or last item might be picked more frequently in a list), and a large enough sample so that results can be processed to lead to conclusions – comparisons between different factors (this is the stats part I’ve been talking about).

Attitude toward technology meets Age
Purchase habits meets Region (with Age)
Stores shopped meets Region (with Age)
etc.

Tons of work and tons of math goes into creating tables (that then get interpreted) like
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As Paul Hogan (sorta) said “That’s not a survey, now that’s a survey!”

I hope this brings a bit more clarity to the discussion.

Fruit Comes To The Door – but from how far?

In Fruit Comes To The Door I wrote about some our experience with home delivery of organic produce

Small farms – I don’t know if this true and I don’t care to verify it but I get the vibe that the producers of these products (perhaps because of the organic thing) are small businesses themselves, and as consumers we hear about the corporate farms and how that’s vaguely bad, so there’s a further flavor of Doing Good attached to this purchase.
Local farms – Again, I don’t know if this is true, but it’s part of the mythology of the service – but I’m guessing the food hasn’t come a long way (the stand itself highlights some local farms). We’re being told that having a product sit on a truck and burn fuel to go a long distance isn’t good for us or the environment.

Nice improvement to the weekly pricelist from Sweet Peas (in the form of a spreadsheet) – now includes the name of the grower, their location, and the distance to Montara, where Sweet Peas (and we) are located.
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Much, but not everything is local (however you interpret that term), but at least they are transparent about it. Way to go, Sweet Peas!

Speaking of local food, I had an amazing (free) lunch at Google’s Cafe 150 a few weeks back. Everything is from within 150 miles.

Traffic nightmare to ease

Returned home today to news that Devil’s Slide will re-open by 5 a.m., Friday, Aug. 4. This is fantastic! Four months after it closed, and 7 weeks earlier than estimated. I have felt pretty trapped in Montara, with poor access to San Francisco, and more planning required for out-of-town meetings and lunches and like. My colleagues have been understanding of the limitations, but it’s still hard not to feel marginalized by location. And I don’t even have a regular commute like so many others!

The Aug. 4 opening does not mean all repair work will be done by then. While work required to stabilize the road will be complete, drainage and electrical systems work will continue together with some erosion control into September.

Fruit Comes To The Door

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In a post-Omnivore’s Dilemma world, we had a recent chance to participate in a service usually reserved for big cities – home delivery of organic produce.

Here in Montara (pop. 4000 or something; home to an Alpaca ranch, a cafe, and a convenience store but very little else commercial) there is a little produce stand called “Sweet Peas” and they’ve begun home delivery.

I don’t think I’ve ever had non-restaurant food delivered (and I can’t remember the last time I had restaurant food delivered at home). We were totally struck by our visit to the suburbs of Mumbai when our host called and ordered some bottles of water and cigarettes and they appeared a few minutes later. One of my first real design/research projects, in fact, was a grocery store home delivery service (pre-Webvan, in fact, pre-web). And many many years later, I finally experienced it.

They send out a Tuesday email with a spreadsheet; you fill it out and email it back that day and the food comes on Friday. Leave the resuable boxes (they have our names on a sticker) out next week and do it all over again

I’m intrigued by the complexity of the cultural factors that impact the experience, and here’s my first pass at it:

Home delivery – food comes to the door – time-saving and convenience
Organic – I admit I don’t care about this as a principle, but some of the food does taste better, richer, fresher. There’s a snob factor to organic as well that I’m sure I am participating in. Hey, those two boxes cost $41. The prices are definitely higher, but I’m trying not to compare apples and apples, if you will.
Local business – I am surprised at how much this appeals to me – maybe the lack of commerce in my area makes this more tangible. Maybe I can relate, as a small business myself. The fact that we walk our dog past the owner’s home and see the garage filled with produce boxes makes it more tangible; we’re presumably doing good for our community and helping someone we can point to make a living. Of course, our Safeway employs locally and shopping there gives people jobs well. But Safeway seems like The Man and this feels like Sticking It To The Man; a rare chance to feel some power, to have some choices. These delivery services have appeared over the past several years in big places like New York (where FreshDirect seems to have had a similar cultural impact to Starbucks) and Vancouver. We’re getting some of that big city flavor of small(er) business in our own small community.
Small farms – I don’t know if this true and I don’t care to verify it but I get the vibe that the producers of these products (perhaps because of the organic thing) are small businesses themselves, and as consumers we hear about the corporate farms and how that’s vaguely bad, so there’s a further flavor of Doing Good attached to this purchase.
Local farms – Again, I don’t know if this is true, but it’s part of the mythology of the service – but I’m guessing the food hasn’t come a long way (the stand itself highlights some local farms). We’re being told that having a product sit on a truck and burn fuel to go a long distance isn’t good for us or the environment.
Reactive eating – For our first purchase, we picked from a list, but Sweet Peas will also let you specify a weekly dollar amount and simply pick stuff for you based on what’s fresh that week. In combination with the local food thing, this suggests a different philosophy of food consumption, that we bend with nature rather than forcing it to our will through the magic of science
Surprise and Mass CustomizationBecause of their local and small nature, Sweet Peas seems very willing to help come up with a weekly menu that is some combination of staples (i.e., we always want 3 bananas) and what’s fresh (i.e., to make a total of $XX.XX). Even if we don’t make use of that, the flexibility and choice seem very appealing.

Poor gov’t usability

Some bad government usability on a notice we received from the county

The aplication requests an Off-Street Parking Exception to allow for 1 uncovered tandem parking space within the existing driveway, where 1 free-and-clear arking space is required for a second dwelling unit. The application has requested this exception to allow the required parking space to be located in tandem to existing covered parking spaces.

I read this several times, looked at the diagram on the back of the page, walked over the house in question, read this again, and I’m still really confused. Really confused.

Highway of Heavenly Views Turns Commute Into Hell

The New York Times writes about our local Highway 1/Devil’s Slide closure.

Not that the problems, or the need to make do, are new. The highway has been closed dozens of times because of unstable geology, once in 1995 when a rock slide caused it to drop eight feet. In all, the roadway has fallen 46 feet since 1937, when the state first paved it.

It’s easy to feel abandoned out here on the coast with commute/road/traffic problems – many people in this area don’t know about the closure, don’t know what Devil’s Slide is, haven’t heard of Montara, etc. So some national coverage of our local woes at least offers a bit of validation.

Out in the boonies


We’ve lived in this area called The Coastside for two years now, and I’m amazed and appalled at the lack of infrastructure. I’m not talking about roads and plumbing (though I’m sure those are issues; I just don’t know enough to complain about them). We don’t have sidewalks and we don’t have home delivery of mail. That may be seen as charming; but it’s getting a bit old for me.

We have no cell coverage. I can’t imagine that will change at any point.

Our Comcast cable television is terrible: image quality is consistently bad (with over-the-air artifacts like ghosting common on some very low channels) and audio is low volume and filled with hiss on higher channels. Recently, channel 3 went out completely. Comcast told many residents who called that they wouldn’t regard it as a real issue until they had reached a minimum number of service complaints that resulted in a scheduled technician visit. In other words, if you called in and told them about the problem, they would treat it as a local-to-you problem that didn’t require any action on their part until someone came and looked at YOUR house and eliminated that as the specific cause. It takes several days to get someone to come out and so it took a few days for Comcast to even acknowledge that they had a problem and to take any action to fix it. We pay the same as everyone else (if not more) for cable, and we get lousy service (both the product itself and the customer service).

Our power goes out many times each winter. For an hour, or for 7 hours. You never know, of course. It’s dangerous, inconvenient, stressful. We aren’t supposed to use the water when the power is out. There’s obviously some non-redundant connection that is very vulnerable to wind, wet soil, trees, or whatever. But PG&E is not investing in any infrastructure to develop a robust solution, so we’re stuck with frequent outages that leave a big section of Montara without power. Our power bills in Montara are ridiculously higher than other places we’ve lived.

Our telephone service is sub-par. Caller-ID information is often not received. A year or so ago I found that I would get a busy signal when calling the voice mail number – and that my own callers would often not be able to leave voice mail; instead having it ring and ring. It took a great deal of effort to get someone at SBC to acknowledge and fix the problem (they were out of circuits or something arcane). Last week we encountered terrible static when calling to Montara from outside of Montara. Calls to either of our home numbers from a cell phone or land line located elsewhere would be at best scratchy and at worst, unlistenable. I have reported this to SBC as have many other local residents. As with the cable, it’s being treated like a problem local to our own service, despite the fact that it’s not, but of course, we can only report our own problem. I was informed by SBC that they’ve checked and everything is fine. It’s not fine; my phone service is only semi-usable (I have to shout at my callers that I’ll return their call), and SBC has decided not to act. Of course, we pay the same fees to SBC that everyone else does.

Can you tell I’m fed up?

Meadow pr0n (NSFW)

This post is Not Safe For Work (or children). Please move on!

Just the other day we went for a walk with the dog in the flower fields near our house. I was fairly startled to see bits and pieces of an adult mag (i.e., nudie) strewn semi-artistically through the area.

Click on any of the pics to see ’em larger in flickr – you can even select All Sizes in flickr to see the picture in somewhat more full resolution. See these images on flickr here.

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This had a Blair Witch aspect to it. A sculpture-like thing.

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Close-up view of the pr0n-eating tree

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Topless in the grass.

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Punctures in this page suggest that it at one time had resided in some branches, but now lay sadly inverted in the leaves.

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Budweiser? Perhaps this is a clue!
impaled.jpg
Impaled…on a branch.

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It’s nature’s way.

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