Posts tagged “medium”

ChittahChattah Quickies

  • Segmenting the Hendrix fan [NYTimes.com] – “We believe that there is a Jimi Hendrix fan out there at 99 cents and at $9 and at $20 — all the way across the spectrum,” Mr. Block said. “We want to make each fan an appropriate offering. Is the complete Jimi Hendrix on vinyl something every music fan would want? Absolutely not. Would there be a market for it? Absolutely.”
  • Jerry Seinfeld on ideas [NYTimes.com] – Whatever happens to “The Marriage Ref,” Mr. Seinfeld said that he was out of ideas now. “Ideas are a terrible obligation,” he said. “Who needs something else to take care of? I have kids. I’d rather nurture them than another idea.”
  • The Disposable Film Festival – In recent years a new kind of film has emerged: The Disposable Film. It has been made possible by new media (webcams, point and shoot digital cameras, cell phones, screen capture software, and one time use digital video cameras) and the rise of online distribution (YouTube, Google, MySpace, etc.). These films are often made quickly, casually, and sometimes even unintentionally. Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes of security cameras, and narrators before their webcams. Let's face it – we live in an age of disposable film. Now it's time to do something creative with it.
  • How to Kill Innovation: Keep Asking Questions – Scott Anthony [Harvard Business Review] – Resource-rich companies have the "luxury" of researching and researching problems. That can be a huge benefit in known markets where precision matters. But it can be a huge deficit in unknown markets where precision is impossible and attempts to create it through analysis are quixotic. Entrepreneurs don't have the luxury of asking "What about…" questions, and in disruptive circumstances that works in their favor.

    So what's the alternative? Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn. Pitch (or even sell) your idea to colleagues. Open up a kiosk in a shopping mall for a week. Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions.

ChittahChattah Quickies

  • Electric Literature Magazine Offers Fiction in New Media – The founders of Electric Literature, a new quarterly literary magazine, seek nothing less than to revitalize the short story in the age of the short attention span. To do so, they allow readers to enjoy the magazine any way they like: on paper, Kindle, e-book, iPhone and, starting next month, as an audiobook. YouTube videos feature collaborations among their writers and visual artists and musicians. Starting next month, Rick Moody will tweet a story over three days.
  • French Government Offers Free Newspapers to Young Readers – Under “My Free Newspaper,” 18- to 24-year-olds will be offered a free, yearlong subscription to a newspaper of their choice.

    “Winning back young readers is essential for the financial survival of the press, and for its civic dimension,” the culture minister, Frédéric Mitterrand, said.

ChittahChattah Quickies

  • The Day It All Changed: The BookServer project – BookServer is a framework of tools and activities. It is an open-architectured set of tools that allow for the discoverability, distribution, and delivery of electronic books by retailers, librarians, and aggregators, all in a way that makes for a very easy and satisfying experience for the reader, on whatever device they want.

    The Internet Archive expanded the availability of books to millions of people who never had access before, bringing knowledge to places that had never had it. Who knows what new markets that will create, or more importantly what new minds will contribute to our collective wisdom as a result of that access. In the same motion, Brewster demonstrated a world where free can coexist with the library borrowing model, and with the commercial marketplace. Protecting the interests of both of those important constituencies in this ecosystem. He also portrayed every 'closed system' including our big retail friends and search engine giants, as small potatoes.

  • Stack America: Freedom from Choice + Surprise + Curation – Stack America is the subscription service that brings the best in hard-to-find independent magazines directly to your home or office. Based in New England and created in response to the huge demand for Stack from American subscribers, it exists to offer a targeted selection of independent magazines for anyone subscribing in the USA and beyond. (via DesignObserver)
  • ANONthology – The Anonthology is an experimental project to assess the importance placed on name and reputation over quality of writing. Amongst the writers contained within we have Orange and Genius Prize winners, Booker and Pulitzer Prize nominees. We have one author who’s sold over half a million copies, another who’s written over fifty books. But can you tell which is which? And how does it change the reading experience, not knowing if the author is young or old, male or female?

    (via Springwise)

The multifaceted YouTube brand experience

Today YouTube launched a beta of a TV-friendly version of their site. Here’s some thoughts on YouTube, brands, interfaces, transformation, and authenticity.

Casio’s Exilim cameras feature a YouTube mode that supposedly eases the process of capturing and uploading videos to YouTube.

exilim

Note the prominence of the YouTube badge on the front of the camera. It’s bigger and brighter than the manufacturer of the name of the product line!

Euronews is sponsoring a YouTube channel, Questions for Europe and is broadcasting YouTube-like content.

questionsforeurope

Although this photograph of a TV screen is of poor quality, when watching the program it’s fairly easy to see that the picture quality is far beyond what’s available on YouTube and that that Euronews is simply taking traditional broadcast video and placing it in a YouTube-like interface. Although the progress bar is still useful in a non-interactive mode, the whole thing is a bit of a cheat: you can’t actually use any of those controls.

Finally, in Shibuya, Tokyo, YouTube sponsored some sort of performance/talent competition.

youtubeshibuya

They built a stage that resembled a YouTube window, with the interface simply as visual detail on the exterior. In this setup real life is framed as a stand-in for digital content (which itself is a proxy for real life content). The mind does boggle.

Pictures from Japan here and pictures from Amsterdam are here.

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