• Google Maps India describes user research and design process for culturally useful navigation – We knew from previous studies in several countries that most people rely on landmarks — visual cues along the way — for successful navigation. But we needed to understand how people use those visual cues, and what makes a good landmark, in order to make our instructions more human and improve route descriptions. To get answers to these questions, we ran a user research study that focused specifically on how people give and get directions. We called businesses and asked how to get to their store; we recruited people to keep track of directions they gave or received and later interviewed them about their experiences; we asked people to draw us diagrams of routes to places unfamiliar to us; we even followed people around as they tried to find their way.

• From a New Yorker profile of wine-in-China enterpreneurs, the St. Pierre family – [The "these are not our customers" reaction is something we see a lot when we take our clients, with their naturally aspirational views of who should be using their products, out into the 'real world']
  The Bordelais have never quite acclimated to the embrace of distant customers. “In the very beginning of the eighties, there was a huge demand from Texas, and in France we were saying, ‘These Texan people–they don’t know how to drink our wines. They are like barbarians,’ ” Engerer told me. “Then there were the Japanese at the end of the eighties, beginning of the nineties, and they were not even drinking it; they were giving it as gifts. That made us laugh also. Now there are the Chinese.” But today, Engerer said, France cannot afford to be arrogant. “We should be a little more calm about this and say, ‘Thank you for buying something that might not be in your culture,’ ” he said.
• Google Maps India describes user research and design process for culturally useful navigation – We knew from previous studies in several countries that most people rely on landmarks — visual cues along the way — for successful navigation. But we needed to understand how people use those visual cues, and what makes a good landmark, in order to make our instructions more human and improve route descriptions. To get answers to these questions, we ran a user research study that focused specifically on how people give and get directions. We called businesses and asked how to get to their store; we recruited people to keep track of directions they gave or received and later interviewed them about their experiences; we asked people to draw us diagrams of routes to places unfamiliar to us; we even followed people around as they tried to find their way.

• Bruce Sterling on the normalcy of the future – [See also our recent interactions piece: We Are Living In A Sci-Fi World]
  They’re phantom far-out notions gobbled up by the real world. They packed in there so deep that nobody notices them. So, yes, I can write about it. It’s just: it doesn’t look futuristic. It looks way too real.

  Why isn’t it grand? Why isn’t it as fantastically grand as the spectrum of all possibility? Well, why isn’t today grand? Why didn’t we wake up this morning in direct confrontation with the entirety of past and future? The present day is the only day we’re ever given.
  (via BoingBoing)

• An interactive map of more than 52,000 prose-literacy profiles across Canada – The Organisation for Economic Co-operation and Development (OECD) defines the following five levels of literacy:

  * Level 1—Very poor literacy skills. An individual at this level may, for example, be unable to determine from a package label the correct amount of medicine to give a child.
  * Level 2—A capacity to deal only with simple, clear material involving uncomplicated tasks. People at this level may develop everyday coping skills, but their poor literacy makes it hard to conquer challenges such as learning new job skills.
  * Level 3—Adequate to cope with the demands of everyday life and work in an advanced society. It roughly denotes the skill level required for successful high-school completion and college entry.
  * Levels 4 and 5—Strong skills. An individual at these levels can process information of a complex and demanding nature.

Carnaby Street kiosk, London, July 2008

In a previous post I described an interactive display that looked like a static display. Here’s a static display that looks like an interactive display, through the color palette, the type of graphics, and the use of touchable materials (such as the black rubber) from consumer electronic devices.

See more of my London and Sheffield pictures here.

flickr now lets you add location information (“geotagging”) to your pictures. This raged through the blogosphere over the past few days (e.g. here ) with all the usual fawing over how great it is and how easy to use it is.

It’s not easy to use. People need to refine their definition pretty dramatically or we need to stop paying attention to sophisticated blogger/RIA/Web 2.0 types telling us what is easy or what isn’t. The feature started me with a map of the world. I wanted to find a location in Washington, D.C. Every time you zoom in, it recenters somewhere, and it’s pretty hard to get it to center on the part of the world you want. Not to mention the map itself is a horizontally scrolling box that seems to repeat itself, as if you could put some pictures in one part of the planet and then on another copy of the planet you could repeat the same process with other pictures. What the hell is going on?

People like to say “drag and drop” as if that is obviously going to be a trivial task – so I’ll hand you an icon that is about 1.5″ x 1.5″ and give you an entire planet that is about 6″ x 6″. You try to precisely drop that icon on that planet.

I eventually got it, but was pretty fed up after a few pictures and (let’s not even talk about why this is something we’d want to do – I haven’t got there yet, I just wanted to try it!) didn’t bother to continue. If my picture is tagged “washington d.c.” maybe the interface could try starting me off with a map of Washington?

I’m mostly posting this for contrariness; my experience was counter to what I’m seeing gushing forth elsewhere.

I heart flickr, I don’t think that everything they do is automatically perfect and “easy to use” however.