Curating Consumption: Identity Crisis
Yet another collection of random musings from the perspective of a consumer/researcher.
This is awkward on so many levels. Of course there is the bizarre act of turning a fine cut of meat into a hot dog. Most troubling for the polyglot in me is the collision of cultures and languages: Kobe Beef is a Japanese culinary delicacy, it’s offered American Style, it’s touted as the Ultimate Haute Dog bringing French into the conversation and, wait a minute, it’s also a Gourmet Frankfurter so willkommen Germany! I’m sitting here wondering if I am supposed to consume this dog raw or put it on a bun and add ketchup, dijon, or sauerkraut.¬† Mon dieu!
It might appear, on first glance, that this homeowner wants to sell you some fresh eggs. On second glance you might notice that spray-painted notice on the gate that you are absolutely not welcome. Missing from the image is the front porch, apparently a welcoming halfway house for transient felines. If ever I wanted to buy some fresh eggs (hen’s) here, I wouldn’t even know where to begin my purchase journey. I am considering offering some customer service design advice but seriously doubt it would be welcome.
Dear Fresh & Easy, I trust that you have access to some stellar check-out technology. You must; you have all but eliminated the need for any employees at the check-out and empowered me, the consumer, with this task! I typically don’t mind this activity (or I outsource it to my son, who loves to do it)¬† except when it ain’t easy. Allow me to clarify: When the scanner won’t read a UPC code because the sticker has been wrapped unreadably around a package and I have to enter that code and that code is 24-characters long, that is not easy. Also, when I have two of these poorly stickered items and you don’t offer me the chance to enter a quantity so I have to enter the 24-character code twice, that is so not easy I start referring to you as Fresh & Fiercely Annoying.