More pictures from my trip to Dublin for tbe IxDA Student Design Challenge. Also see Part 1.

There is a chain called TJ Hughes in parts of Europe, so they swapped out the J for a K in order to prevent confusion.

KitKat deathmatch?

Most charming packaging, ever!

Dublin doors.

The classic, interpreted two ways.

Viking marketing.

Differentiation?

Damn right it hurts.

Local retail aesthetics.

Treasures in the trash.

Yeah, dude. Keep eating sugar cereal like this and you’re going to have a serious diabetes problem. You already look like you’re suffering from ADD. You (or your guardian) might want to have a doctor check that out.