Join me on April 17 for “Championing Contextual Research” webinar
On April 17 I’ll be presenting a UIE webinar about Championing Contextual Research in Your Organization. Sign up here!
To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing.
But what can we learn beyond the office environment? Isn’t user observation among the most powerful UX design research techniques we can do?
Yes! So Steve Portigal will describe the techniques, processes, and discussion points you can use to make it happen in your organization. And once you find out how to quell cultural or budgetary resistance to fieldwork, then you can create more analytical designs that make users jump for joy.
You’ll gain user insight before you need it.
- Identify opportunities to learn about users
- Conduct specialized interviews beyond just “talking to people”
You’ll become a change agent in your organization.
- Understand how markets and processes relate to one another
- Discuss benefits and drawbacks for both stakeholders and users
You’ll start to establish research agendas from the get-go.
- Integrate synthesis and analysis in any approved project
- Create research outputs that are relevant to your stakeholders
You’ll make your process and outputs more visible.
- Tackle entrenched belief structures with hands-on techniques
- Involve teams in identifying patterns and themes
Please sign up here. If you can’t make the scheduled time, you can also get a recording of the event.
Some relevant articles I’ve seen lately that might relate to this topic are
How to tell managers they’re wrong about UX research and Organizational Challenges for UX Professionals