We see these in small retail all the time – handwritten signs exhorting the customer to follow some non-natural path of behavior in order to simplify the merchant-centered purchase process. Here’s a fun one, where the experience is pretty cool anyway, and the creativity and ineffectiveness of the signs is something to smile about, rather than grimace.

The setting certainly helps. In the town of Waimea, on Kauai, on your way to getting a sweet and cold treat – shave ice.

The cash register sits underneath the most awesomely diverse and interesting list of flavors. You approach the guy at the cash and of course you want to say how many you want, and what sizes, and (after having gaped open-mouthed at the display for a few minutes) the flavors.

The signs attempt to warn you off from doing that, but it’s human nature. And with each person that tries to ask for a flavor, the cash guy tells them ‘I don’t care about flavors. I just need to know what size you want.”

They are so dogged with their insistence, but they’ve designed an experience where it’s entirely natural to ask for the flavors right then. Nope.

He’ll go and get the plain shave ice (with ice cream, if you want it) and then at another counter they take your flavor order. It may end up being the same guy working the other counter, or someone else. But they don’t care about flavors, until you get to the flavor counter.

It’s not so terrible that they go through the same thing over and over again, it’s just a great example of design and human nature and the ever-present sign which purports to fix the whole thing by simply warning people what not to do!

This sign is posted behind the cashier.
1. How many Shaved would you like (ice)?
2. What are the sizes you would like?
3. Would you like ice cream on the bottom?
4. Would you like our tasty creams on the top of your ice We have Vannilla Cream And also Haupia cream (which is coconut)
5. We do also sale extras so this would be the time to ask for them
Mahalo (thank you)

The cutaway detail of the Halo Halo Shave Ice is pretty neat. Nice combination of 2D and 3D presentation of the details:
Haupia cream topping
cocohut
Shave Ice
Haupia cream topping
Halo Halo
Ice cream opsional [sic] with Halo Halo

Two interesting signs from Salt Pond Beach on Kauai, Hawaii.


That’s some pretty impressive improvisation from the county. Sure, it looks like hell, and is a little embarrassing (these are “official” County signs?) but it fits right in Hawaii, especially the laid-back culture of Kauai. But mostly what I think about is the non-standard problem solving. What layers of bureaucracy would the park manager have to go through to get a new sign printed up? How long would it take? Meanwhile, they’ve taken some initiative to get their problem solved (including some non-standard mounting solutions).

Here’s an amusing but important official sign.

And an even more official sign that is pretty confusing. Who takes a bath in the restroom? And what is a rubber balloon and why is there a problem?

One more improvised sign, slightly more visually appealing (but with a much simpler message).

We were on Kauai for only a few hours when we saw this young woman in a cafe in an extremely small town. I got a kick out of how universal the behavior is, no matter where you go, you’ll see someone hanging in a coffee shop with their laptop.

During our recent vacation we took an interisland flight from Honolulu to Lihue on Kauai. The Honolulu terminal is laid-back, to put it mildly. I’ve boarded from the tarmac elsewhere and it’s usually very clear where you can and can’t walk; with barricades, and people blocking your path and pointing which way to go.

Not so in Honolulu. The boarding area is rectangular, with one wall facing the tarmac and a series of doors, each a different gate. When you go through the gate and surrender your ticket, they tell you nothing about where to go next. You are standing on the tarmac facing a whole bunch of planes. Each gate leads to roughly the same place, with no wayfinding or anything to guide your passage to the plane itself.

We looked at the different logos and figured which gathering of small planes would be the one from our airline and we started wandering that way. Some passengers were cutting across the open paved space, others were walking along the edges. Eventually we found some ground crew who tried to figure out which plane we should be on; but the interaction was so slack that clearly this was not part of their ordinary role.

It hardly seemed safe; it absolutely wasn’t secure, and it was ridiculous customer service. There’s a difference between the Aloha Spirit and just leaving people to fend for themselves with no information or guidance. I wasn’t impressed.