Dissident Creates by Remote Control [NYT.com] – Of course this is a political act as much as an artistic or commercial one (and some art theorist can probably explain why it must always be all three, yes?) but this seemed a novel application of remote collaboration software, at least in the way they’ve framed it.
In an unusual collaboration with W magazine, Ai Weiwi created a story line for a series of photos that were shot on location in New York by the photographer Max Vadukul as Mr. Ai looked on, art directing via Skype on a laptop computer. Mr. Vadukul would set up a shot and look to Mr. Ai for approval. “We could see him on the screen, scrolling through the images,” Ms. Solway said. “What was so interesting was his attention to every detail. There was this big shower in Rikers – we thought it looked very dingy, but he said the grout was way too clean and graphic.”
Don’t Blink! The Hazards of Confidence [NYT.com] – While the whole article primarily deals with the decisions that financial professionals make (scary scary stuff), the principles on judgement and decision-decision making feel sound, if challenging.
You are probably an expert in guessing your spouse’s mood from one word on the telephone; chess players find a strong move in a single glance at a complex position; and true legends of instant diagnoses are common among physicians. To know whether you can trust a particular intuitive judgment, there are two questions you should ask: Is the environment in which the judgment is made sufficiently regular to enable predictions from the available evidence? The answer is yes for diagnosticians, no for stock pickers. Do the professionals have an adequate opportunity to learn the cues and the regularities? The answer here depends on the professionals’ experience and on the quality and speed with which they discover their mistakes. Anesthesiologists have a better chance to develop intuitions than radiologists do.
Personal Eco-Concierges Ease Transition to Green [NYT.com] – Last year we did a research project that looked at “going green” as a journey. We met people at various stages along that transition and what their decisions were like at each of those stages. No surprise to see businesses appear explicitly aimed at facilitating the steps along that journey; indeed we identified other products and services that were or could speak to that goal – beyond usage to growth.
“The problem with going green is that people think it takes so much work, so much effort, so much conscious decision-making,” said Letitia Burrell, president of Eco-Concierge NYC, a year-old business in Manhattan that tries to make it easy for people to rid their homes of toxins, hire sustainable-cuisine chefs and find organic dry cleaners. It is a niche business, but a clever one. At least a half-dozen services of this type have sprung up around the country in recent years, both to help time-starved consumers manage their lives and to assuage the guilt of those who worry that they are letting the planet down. “There are people who come to us gung-ho and they want to make a sweeping lifestyle change,” said P. Richelle White, who left a corporate advertising job four years ago to start Herb’n Maid, a green cleaning and concierge service in St. Louis. “These are busy professionals who don’t have the time to do the research themselves about different products and services.”
Sexy, religious images spotted on new money [CBC News] – Getting feedback to designs before going to press is proven once again to be a good idea. Seems like a great application of a focus group, since the feedback needed is shallow and not very nuanced, although interesting to note that the social dynamics of a focus group limit the naturalness of that feedback – so much so that it made it into the report!
The Bank of Canada fretted that Canadians would find all kinds of unintended images on the new bills. So the bank used focus groups to spot “potential controversies.” “The overall purpose of the research was to disaster check the $50 and $100 notes among the general public and cash handlers,” says a January report to the central bank. Almost every group thought the see-through window looked like a woman’s body, but participants were often shy about pointing it out “However, once noted, it often led to acknowledgment and laughter among many of the participants in a group.” On the other side of the bill, there’s an image of a researcher at a microscope and a depiction of the double-helix structure of DNA. But the DNA strand evoked something else. A Vancouver focus group thought it was “a sex toy (i.e., sex beads).” Others thought it was the Big Dipper. There was no mistaking the microscope, but when focus groups flipped over the bill they noticed the edge of the instrument showed through like a weird birthmark on Borden’s cheek. Respondents also thought the former prime minister was either cross-eyed or that each eye was looking off in a different direction, the report says “Others felt that the PM’s moustache is unkempt.” Every focus group thought they saw religious iconography on the face of the Peace Tower clock. “It was often described as ‘The Star of David.’ Others referred to it as a ‘pagan’ or ‘religious’ symbol,’” the document says-Bank of Canada spokeswoman Julie Girard said the bills got tweaked after the focus groups. “Before and after those focus groups, there were design changes for multiple reasons,” she said.