Sexy 70s Ladies Are The Key
July 22nd, 2010
Les Clefs de Tennis, Brussels, Belgium, May 2009
Snap Klip, Portland, OR, July 2010
The aesthetic in both window displays is so clearly dated, it almost excuses the retrograde message. Seriously, using sex appeal to sell keys and key accessories? Grab a decade, retailers of key products in Portland and Brussels!
Forever in authentic blue jeans
February 19th, 2010
Intersting recent ad for Lucky Jeans
Two details of the ad:
I am impressed how the overall aesthetic of the ad just oozes authenticity. There’s real craft and attention to detail, leading to a strong sense of quality. But all these details they are calling out are examples of manufactured fakery: making new jeans look like worn jeans. They’ve taken inauthenticity to such a level of quality that it becomes authentic in its own way!
For more on this theme, see my recent interactions column with Stokes Jones, On Authenticity
Forever in Blue Jeans
August 2nd, 2006
An interesting piece about Levi’s historian and archivist also mentions that
The Society of American Archivists maintains a directory of 300 to 500 companies with archives. Elizabeth Adkins, director of Ford Motor Co.’s archives and president-elect of the Society of American Archivists, said that some will establish an in-house collection for legal reasons, as well as for public relations and marketing purposes. Others will do it to track the progress of their business over time.
“It helps them to know what’s been tried before, what the brand’s historic strengths are and how to build on it,” Adkins said.
I’d like to say we’ll do okay
March 22nd, 2006
Design brings more cultural mashups. Al Quds jeans, from Italy, are designed for Muslims.
The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams – because green is the sacred color of Islam.