We’ve got video of the four finalists giving their presentations. You can see their slide decks here.

Grand Prize: Priscilla Mok

1st Runner Up: Diksha Grover

2nd Runner-Up: Siri Johansson

Honourable Mention: Jaime Krakowiak

And what did they win? A dazzling array of prizes!

Meanwhile, our winners have taken on @ixdanewsfutures to continue the discussion. Check it out!

More pictures from my trip to Dublin for IxDA Student Design Challenge. Also see Part 1.

There is a chain called TJ Hughes in parts of Europe, so they swapped out the J for a K in order to prevent confusion.

KitKat deathmatch?

Most charming packaging, ever!

Dublin doors.

The classic, interpreted two ways.

Viking marketing.

Differentiation?

Damn right it hurts.

Local retail aesthetics.

Treasures in the trash.

It’s a crazy busy week for us, focusing on just a couple of big things

• Julie and Tamara are in LA with our client team for the rest of the week, interviewing consumers and professionals (we can’t say what type of professionals they are but from what we’ve learned about them in setting up the interviews, they are highly accomplished) – no doubt all the interviews will be utterly fascinating
• Steve is in Dublin, co-leading a two-day masterclass for the IxDA Student Design Challenge – we’ve got a really great agenda for the class with some special guests – and some really wonderful prizes (thank you generous sponsors!)

Whew! Our wonderful judges have sifted through the 56 entries! We heard from a number of judges how impressed they were overall with the quality of the entries and the creativity and passion that the group overall had to offer. Of course, this makes the selection process a difficult one. We’ve thought to ourselves “Well, what if we could take them ALL!!!” but of course, we can’t.
We managed to find four wonderful and inspiring entries among all the bounty of goodness we received from around the world. Our winners are (in no particular order)

• Diksha Grover – National Institute of Design, India
• Siri Johansson – Umeå Institute of Design, Sweden
• Jaime Krakowiak – Austin Center for Design, USA
• Priscilla Mok – Carnegie Mellon University, USA

Here are each of their videos

Diksha

Siri

Jaime

Priscilla
Thanks to our judges for their wonderful work and for all the entrants who contributed such a great set of videos. Our winners will now be working between now and Dublin where we’ll have a two-day masterclass and design activity before the conference. We are now exceptionally enthusiastic about the upcoming experience in Dublin.

• Virtual Seminar: Deep Dive Interviewing Secrets by Steve Portigal [IxDA Munich] – “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”, Steve Portigal’s virtual seminar will be shown in our next meeting. The seminar lasts 90 minutes and it will be followed by a discussion. June 30th 7 p.m., IDEO, Hochbrückenstraße 6, 80331 Munich
• IndieReader – For Self-Published Books and the Readers Who Love Them – IndieReader is a venue for you to find and purchase books published and produced by the people who wrote them. Think of these books like handmade goods, produced in small numbers, instead of the mass-marketed stuff you'd find at a super store. And every book on the IndieReader site is reviewed prior to acceptance, guaranteeing that you'll find the "cream-of-the-indie crop". Why is this so important? Because today more than ever, almost everything we produce gets co-opted by corporate culture, turned into a business model, reformulated and churned out like soap with the simple intent to appeal to as many people as possible. In a world where almost everything is packaged by committee, IndieReader offers you books with a single voice: the writer's own.
• The Expanding Definition of Craft Beer [NYTimes.com] – In a world where Nabisco sells “artisan” Wheat Thins, the designation of Samuel Adams as a craft beer seems perfectly fair. But the Boston Beer Company, the brewery that was founded in 1984 and makes Sam Adams, is on the verge of outgrowing its coveted craft status — at least according to the Brewers Association, a national trade group that defines craft brewers in part as producing fewer than two million barrels a year. The federal government defines small brewers similarly, imposing a lower excise tax on those that stay under the two-million-barrel threshold. Mr. Koch predicted that Boston Beer would surpass the two-million mark by 2012. But help may be on the way: John Kerry introduced a bill last month that would increase the yearly production limit for small brewers to six million barrels.
• Icing, a meme drinking game with Smirnoff Ice [NYTimes.com] – The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he has to drink it on one knee, all at once — unless he is carrying a bottle himself, in which case the attacker must drink both bottles. Amid suspicion that the trend is an elaborate viral marketing campaign by Smirnoff, which the company has denied, new icing photos are posted daily on various blogs, Twitter and Facebook — including scenes from graduations and weddings — and sent directly to a Web site, BrosIcingBros.com. The game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.
• Rethink the Book project from Berlin University of the Art – In cooperation with the schoolbook publisher Cornelsen Verlag a student group of the „New Media Studio Class” experimented with the digital possibilities to think anew the book as media. They linked the book by visual codes with methods of "Augmented Reality". They embeded sensor technology for new forms of interaction and used new methods of production engineering like "laser cutting" to model the book as an object or to publish personalized schoolbooks. In the exhibition they show several prototypes like electronic origami paper or an interactive periodic table.
  (via @cora_l)

• IxDA SF presents Interaction’10 redUX – Steve will be kicking off this Saturday's session with a 30-minute teaser of his Interaction|10 workshop, "Well, we've done all this research…now what?" (The info isn't yet up on the site as of this writing, but Steve will be the first presenter, at 2:00)

Business strategist Nilofer Merchant presented her branded “MurderBoarding” process at the IxDA SF monthly meeting last night.

While brainstorming generates lots of ideas, you still have to discern the right choices to win. AND you have to get a group of people to believe that IT is the right solution.

The opposite of whiteboarding, the MurderBoarding™ decision process ensures teams creatively generate many potential options before “killing off” options one-by-one until there is single best solution for a specific organization and situation.

Merchant is certainly right that companies often have as much difficulty dealing with the aftermath of idea generation – What do we do now? – as the divergent exploration itself. There’s no question that for many organizations, moving forward from idea generation in a grounded way is a challenge, and it’s great that Merchant has structured a process for establishing decision-making criteria and prioritizing ideas for development. We’ve had to create this type of process too, and have increasingly been working with our clients from research through ideation to evaluating and prioritizing ideation results through the lens of what we’ve helped them learn about their customers.

Merchant’s book, The New How, just came out a month ago, and it’s quite possible that her presentation was intended to serve as a teaser for the book, rather than a standalone piece, but at the conclusion of the talk I felt like I was still waiting for it to start – for me, there was a bit of the “no there, there” feeling to it.

When a process comes along with a provocative new name like MurderBoarding, it can be both affirming and disappointing to find out it’s more or less in line with what you’ve already been doing.

It’s a bit like looking at the ingredients list on your sports drink and realizing that “Electrolytes” are just salt.

If you’d like to know more about our approach to generating ideas (if not murdering them), check out Steve’s BayCHI presentation, Well We Did All This Research…now what?, or catch it live at the Interaction10 conference next month in Savannah.

I’ll be leading my Well, we did all this research… now what? workshop at Interaction10 in Savannah, GA, in February. (Check out audio and slides from an abbreviated form the workshop here).

If you’re going to sign up before the end of the year, you can use my discount code: IxD10Special and save $50 off the conference registration.

One of the most persistent factors limiting the impact of design research is that research projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. As designers increasingly become involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.

Participants in this workshop (a sell-out at last year’s conference), collaborating in teams, will learn an effective framework for synthesizing raw data (to be gathered before and during the workshop) into insights, and then creatively using those insights to develop a range of business concepts that respond to those insights. While the framework includes a step to identify key filters that will ultimately prioritize across all generated concepts, the emphasis in this workshop will be to think as broadly as possible during ideation, truly strengthening the creative link between “data” and “action.” By the end of the workshop, participants will have developed a range of high-level concepts that respond to a business problem and integrate a fresh, contextual understanding of that problem.

• Daniel Stillman of ECCO reviews my IxDA-NYC talk on Improv and Creativity – Thanks, Daniel!
• LEGO architecture series – Including Frank Lloyd Wright's Fallingwater and Guggenheim, as well as Hancock and Space Needle.

Urban Camouflage, New York, June 2004

I’m off to New York next week for a handful of speaking engagements. If you’re going to be at any of them, please let me know!

• Guest lecture in Chris Fahey’s Interaction Design Fundamentals – School of Visual Arts MFA in Interaction Design – Nov. 16
• We’ve Done All This Research: Now What? – Web 2.0 Expo – Nov. 17

(PPT here)

• Design Research Presentation – Pratt Institute – Nov. 19
• Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration – IxDA NYC (SOLD OUT!) – Nov. 19

(slides here)

• Getting Generative: User Research Applied to Business Decisions – School of Visual Arts MFA in Interaction Design – Nov. 20

It looks to be a busy time between now and the end of the year, with a lot of exciting opportunities. Some details still TBD; I’ll update with links when we get ‘em. Meanwhile, if you’re going to be at any of these presentations, please let me know!

• An Introduction to User Research – CCA’s Design MBA Program – San Francisco, August 27
• Moving from Data to Insights to Opportunities – EPIC 2009 – Chicago, Sep. 1
• Understanding Cultural Context – IxDA Chicago @ DePaul University – Sep. 1 (RSVP here)
• “Yes, and” for Better Design/Design Research – IDSA Project Infusion – Miami, Sep. 24
• We’ve Done All This Research: Now What? – Nokia Design Speaker Series – Sep. 30
• Reading Ahead: Considering The Book’s Future in the iPod Era - UC Berkeley Center for New Media and School of Information – Sep. 30
• Design Research Workshop – Istanbul Technical University, Department of Industrial Product Design – Nov. 5
• Tasarıma İlham ve Veri Sağlamak İçin Etnografik Araştırma (Ethnographic Research for Inspiring and Informing Design) – International Istanbul Industrial Design Summit – Nov. 6-7
• Guest lecture in Chris Fahey’s Interaction Design Fundamentals – School of Visual Arts MFA in Interaction Design – New York, Nov. 16
• We’ve Done All This Research: Now What? – Web 2.0 Expo – New York, Nov. 17
• Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration – IxDA NYC (SOLD OUT!) – New York, Nov. 19
• Design Research Presentation – Pratt Institute – New York, Nov. 19
• Getting Generative: User Research Applied to Business Decisions – School of Visual Arts – New York, Nov. 20

Sketch for curved shelf ©2007 Dan Soltzberg

There’s a testament to the power of openness as a spur to creative participation nestled in Scott Brown’s piece on early fan fiction in this month’s Wired.

Brown writes about the works Sir Arthur Conan Doyle’s more avid readers created around his Sherlock Holmes novels, and how what were really continuity errors provided these folks with points of entry:

Sir Arthur, God bless him, didn’t write with an eye to what today’s nerd would call “continuity.” Crafting Holmes stories bored him, and he frequently lost track of details like the exact location of Watson’s Afghan war wound (was it the shoulder or the leg?) and the precise status of Mrs. Watson. But Sir Arthur’s table scraps, his inconsistencies and random allusions, made for a fan feast. From a throwaway line—a hilariously oblique reference such as “the giant rat of Sumatra, a story for which the world is not yet prepared”—scores of amateur yarns have been spun.

Conan Doyle’s omissions and errors left space for others to contribute. Less-than-fully-speced inputs–raw sketches, concept directions, overarching themes–can often leave more space for creative participation than a finely honed departure point.

Of course it depends on where in a development process one is and what the objectives are. (Sing, “a time to diverge, a time to converge” to the tune of The Byrds’ “Turn Turn Turn”).

In semi-related news, San Francisco IxDA will be exploring the use of prototypes at their May 26th event.

Related Posts:
Giving Away Time, and Moving with a Magic Thing (Quickies)
Human Behavior
Trying to find out things we didn’t even know to ask about

• Dave Cortright's #1 takeaway from Interaction 09 Redux – "Steve Portigal gave a condensed version of his workshop Well, we did all this research…now what? But the one thing I took away was something simple, yet obvious in hindsight. When you are doing observational and ethnographic research, the observee is the boss. They are always right. Their knowledge, experience, feelings, work environment etc. is the truth, and it is the truth that you seek. You are not there to fix things, or correct them, or show off how smart you are. You are there to learn about the world from their perspective."

• San Francisco's Interaction09 Conference Redux – Last Saturday was a brief recap of the Interaction09 conference held recently in Vancouver. I led a workshop on transforming research data into insights and concepts. Here's a writeup of the whole event.