“Original Deadman” t-shirt, street market, Bangkok, 2006

I just learned the word Kayfabe. It describes the artificial story elements in professional wrestling. Beyond any discussion of the fights themselves (long dismissed as fake), kayfabe refers to the everything else that is fake, such as the feuds and rivalries. The word is probably a Pig Latin-esque version of “fake” (where by avoiding saying “fake” outright, it’s now a codeword to keep the fakery discussion only among those in the know).

Here’s more, from the above Wikipedia article

Many storylines make use of kayfabe romantic relationships between two performers. Very often, both participants have other real-life relationships, and the “relationship” between the two is simply a storyline. However, more than once, kayfabe romantic relationships have resulted either from a real-life relationship, such as between Matt Hardy and Lita, or ultimately developed into a real-life marriage (e.g., Triple H and Stephanie McMahon, who married in 2003, more than a year after their kayfabe marriage ended).

Whoah. Layers of meaning and truth and piled onto other layers of implication and lies. My brain feels like I’ve been pummeled with a roll of quarters. Layered conceptual devices are challenging enough, but there’s also interest in breaking kayfabe

To have certain non-fictional elements weaved into a storyline. They might be staged to look real, meaning that a real truth is being spoken, but are part of the script to make the rivalry look authentic or personal, and to make the feud much more interesting.

That’s some efficient use of a narrative framework. When you go outside the framework, you still have story (and meaning).

If you find this difficult to parse, join the team. At least having some labels (kayfabe, breaking kayfabe) make it easier to discuss.

Related: Canon, the defined world (characters, events, history, etc.) of a story. Especially notable in science fiction, with complicated story lines, detail-oriented fans, and franchises with sequels and prequels galore. Previously about Star Trek’s sprawling fan-driven post-TOS canon, and the person hired by Lucasfilm to maintain continuity as the Star Wars canon guru.

Related: Retcon is the portmanteau word for retroactive continuity, where a new story element is introduced that changes our understanding of previous facts. I would include It Was All A Dream (e.g., Dallas) as the laziest version. It can also be ironic as well as convenient, such as having Klingons in Star Trek explain their differing physical appearance over the various series (obviously the result of new production designers as well as budget and makeup technology) as part of the race’s own history. Many more examples are here.

Who Arted? Framing a Curatorial Intervention [Core77] – Steve and I talked about how great it is when street artists build on each others’ work in our Interactions article, Kilroy was Here. The “Who Arted” group has really formalized this idea in parts of Brooklyn, serially framing, thereby curating street art.

But what are we to take away? Is this some counter-establishment commentary? Some kind Dadaism reincarnated or an art project born of a lazy Saturday evening “potluck” that comes in little plastic baggies? Ha! Is it some conservative attempt to contain and sterilize an otherwise loose and “free” art form? Are these frames meant to control and connote a more sanctioned museum-like quality? -OR- More intriguingly, is this a fun, yet purposeful recommendation towards a comfortable middle ground; a less combustible space between tension and expression?

ComScore Study Confirms What We Already Knew: You’re Wasting Money on Ads No One Sees [AdAge Digital] – Many, many apps and web-based services (and concepts we encounter on projects regularly!) are predicated on an advertising-based revenue model, but (as we all know from our own behavior – this study is in the category of things-we-really-didn’t-need-a-study-to-know) these ads are very rarely even glimpsed. If a banner ad falls in a forest, etc…what are the implications to our virtual-economy?

ComScore announced it has developed measurement software it’s calling Validated Campaign Essentials, which includes at its core an analysis of which ads in an online campaign were in-view (50% of the ad must be viewable for at least one second.) The company said at an event this morning that it tested out the software over the last two months on campaigns for 12 big brands, including Kraft Foods, Ford, and Sprint. One of the key findings: 31% of the 1.7 billion ad impressions were never in view.

Buying the Body of Christ [Killing the Buddha] – This is a pretty thorough history of the Cavanagh Company, a 69-year old business that provides a product believed by many to transmogrify into the body of Christ: altar bread. A wide variety of influences cultural, logistical, ritualistic, theological and economic have driven innovation over the years. The company is now faced with bitter bested competitors (nuns!), niche-products (gluten-free wafers) and Polish knock-offs, all of which threaten their 80% market share.

Had production remained the exclusive bailiwick of monastic communities, it is likely that the findings of Vatican II would have prompted some minor changes in Communion-wafer production. Among the guidelines issued by the Church was a directive to “make the bread look more breadlike,” head of production Dan Cavanagh told me. It is a change whose significance may yet be lost on the millions of churchgoers who continue to think of hosts as a form of Styrofoam. Nevertheless, Cavanagh’s more “breadlike” whole-wheat wafer caught on. It became the industry standard, and forced the Poor Clare nuns to follow suit. In fact, the doctrinal changes of Vatican II were only a starting point for innovation. The Cavanagh Co. soon led the way to wholly aesthetic alterations in the host, to marketing campaigns and 1-800 numbers. The ethos of the altar bread industry changed profoundly, which is precisely what the Sisters of St. Clare found so unjust: ‘And they had the audacity to send samples and a price list to every parish in the United States! We were doomed. Priests started calling to say they preferred the “other” breads. Orders dropped. Our spirits drooped.’

• [from julienorvaisas] BJ Fogg’s Behavior Grid – Stanford [www.behaviorgrid.org] – [This framework is helpful in thinking about how new products, services or technologies influence or ask people to change behavior.] This grid describes 15 ways behavior can change. The purpose is to help people think more clearly about behavior change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior). My new terms give precision. But this innovation goes beyond identifying the 15 types of behavior change and giving them clear names. I also propose that each behavior type has its own psychology. And this has practical value… the Behavior Grid can help designers and researchers work more effectively.

• UK teen sex education pamphlet emphasizes sex sex as healthy and pleasurable rather than warning about disease – "Health officials are trying to change the tone of sex education. The new pamphlet, called "Pleasure," has sparked some opposition from those who believe it encourages promiscuity among teens in a country that already has high rates of teenage pregnancy and sexually transmitted diseases."

  Regardless of what you think of this morally, politically, etc., it's a powerful example of reframing a discussion and challenging closely-held beliefs in order to innovate.

• Slides and audio posted for “Well, we did all this research … now what?” at BayCHI – BayCHI has relaunched podcasts and my recent BayCHI talk is among the first to be posted. You can listen to the audio, or you can watch the slides with embedded audio."Steve Portigal introduces a framework for synthesizing raw data into insights, and then creatively using those insights to develop a range of business concepts that respond to those insights and integrate a fresh, contextual understanding of a customer's unmet needs."

My latest interactions column, Some Different Approaches to Making Stuff, has just been published.

I propose an incomplete framework for how companies go about making stuff (products, services, miscellaneous). In characterizing this as incomplete, I hope to hear about other approaches that will flesh out the framework.

1. Be a Genius and Get It Right
2. Be a Genius and Get It Wrong
3. Don’t Ask Customers If This Is What They Want
4. Do Whatever Any Customer Asks
5. Understand Needs and Design to Them

Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Other articles

• Persona Non Grata
• Everybody’s Talkin’ At Me
• The Journey Is The Reward
• Hold Your Horses
• Living In The Overlap
• Poets, Priests, and Politicians
• Interacting With Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Elevator Pitch
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King

Upon entering the Visitor’s Centre at the Battersea Power Station we encountered an enormous graphic, printed on canvas, and mounted on the wall like a work of art.

Here’s a thumbnail (click to see it on Flickr – account required)
or view it full size here.

Here’s a detail:

It looks as if the team working on the redevelopment conducted (or simulated the output of) an in-depth brainstorm session and had someone illustrate the resulting mental map/conceptual framework/jargony-jargon-jargon. But this is a bit of insider cricket, so why is it presented like artwork and the first thing that greets a visitor? An odd, if intriguing, way of using an artifact like this.

Previously on Battersea Power Station

• The space between yes and no as a local indicator
• My pictures from the Battersea Power Station

Also: see more of my London and Sheffield pictures here.

Todd writes, over at the adaptive path blog

Focusing exclusively on tasks and goals means that you tend to ignore or de-emphasize all of the activities that people engage in that are specifically not goal-oriented. It also means that you will often ignore the messy jumble of activities that take place around but are not oriented toward your system. This is not always problematic but it quickly becomes so when you are designing for multiple contexts and mediums. When it comes to designing for the total experience, the activities that have little to do with the system you are designing are often just as important as those that are central to it. More than ever before, people switch from one context to another rapidly and often. They were in the outskirts of Cleveland mowing their lawn then the cell phone rang and suddenly they’re planning a trip to Thailand.

The thesis of the piece, as I read it, is not simply to shift methodologies (do ethnography and forget usability) but to change the fundamental way that we structure and act on the information we gather about the people we are designing for.

It’s a great challenge for organizations, and for consultants, because there’s powerful cultural infrastructure that drives what is an acceptable piece of new knowledge, and of course, what isn’t. In order to see how you might act on something – what do we DO with this information – requires a shift in perspective. And those don’t happen overnight, when they do happen.