film posts

ChittahChattah Quickies September 26th, 2012

Mice as Stand-Ins in the Fight Against Disease [New York Times] – Looks like this has been happening in some measure for a while, but some new methods are increasing the usage. The most science-fiction thing you’ll read all week.

In what could be the ultimate in personalized medicine, animals bearing your disease, or part of your anatomy, can serve as your personal guinea pig, so to speak. Some researchers call them avatars, like the virtual characters in movies and online games. “The mice allow you the opportunity to test drugs to find out which ones will be efficacious without exposing the patient to toxicity,” said Colin Collins, a professor at the University of British Columbia.

Australia 2012 [Flickr] – My complete set of pictures from Australia earlier this month.

Chinese families’ worldly goods in Huang Qingjun’s pictures [BBC] – We’ve seen other projects like this, but the focus on China captures a material culture in transition.

Amid China’s tumultuous dash to become rich, one man’s photographs of families posing with their worldly goods will soon seem like records from a distant era. Huang Qingjun has spent nearly a decade travelling to remote parts of China to persuade people who have sometimes never been photographed to carry outside all their household possessions and pose for him. The results offer glimpses of the utilitarian lives of millions of ordinary Chinese who, at first glance, appear not to have been swept up by the same modernisation that has seen hundreds of millions of others leave for the cities. But seen more closely, they also show the enormous social change that has come in a generation. So the photo of an elderly couple of farmers outside their mud house reveals a satellite dish, DVD player and phone.

Four Big Things, a phrase dating from 1950s for most sought-after goods for newly married couples: sewing machine, bicycle, watch, radio. It’s since come to refer to whatever is most fashionable at the time. By 1980s the four big things were: TV, washing machine, rice cooker, fridge. Now, consumer goods flood China’s cities, it tends to be used to describe people’s aspirations for the latest thing.

Must-See Video: How a Woman With No Arms Dresses Herself. What Assistance Can Design Provide? [Core 77] – I love the reaction; that excitement of discovering how current solutions could be improved. Designers are so great at bringing that creativity and know-how to bear to make change for the good. But let’s remember, we don’t need videos to be posted by users to uncover what things aren’t working for them. Are designers waiting for broken products to appear in front of them so they can spontaneously improve them, or are they out there looking at current behaviors and solutions in order to proactively find opportunities. Designers: you don’t need the disabled (or anyone) to post their own videos, go and shoot your own!

I hope that more folks with disabilities make videos like this, not just to share with others what their particular trials are, but to enable us designers to improve upon the objects they use.

FILMography – a Tumblr with an incredible series of images where a printout of a still from a film is held up in the actual location where that scene was shot. It’s a “trick” I’ve seen before but mostly as a one-off; the breadth here is fascinating.

FILM + photography = FILMography.

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ChittahChattah Quickies February 28th, 2012

P&G gets innovative [Cincinnati.com] – The process behind Tide Pods includes lots and lots of research such as “talking” to 6,000 consumers. It appears this research was all done in simulated environments. I am bemused by the willing self-deception that if you put a couch in a lab, it makes the research contextual. I’d like to see P&G watching people do laundry in their real, non-idealized, messy, distracted, semi-functioning environment. Because then maybe you’d get takeaways richer than “Most laundry-doers are looking for a way to get it done faster.”

Inside the Beckett Ridge “home,” P&G researchers interviewed regular people as they sat in the comfortable couches of a mock family room or at the counter of a mock kitchen. They did the wash in a fully functioning laundry room. Through it all, they were videotaped and audiotaped, so P&G can capture how the wash gets done in a real-world setting…Back at Beckett Ridge, researchers worked on the packaging and the store display. Inside the “grocery store” with its six aisles, two checkout lanes and a self-scan lane, cameras are everywhere, recording how shoppers shop. The video feed can be streamed to any P&G Intranet site so questions and comments can be called in.

Never Too Early Movie Predictions – Sure, if we care at all, we’re still digesting the most recent Academy Awards. But forgot about 2012, this site has predictions through 2017. Sheesh, I haven’t seen any of these movies! Another moment where the corners of the Internet remind you that everyday life is filled with some genuine science fiction moments.

2015 Oscar Best Picture predictions
1. Noah
2. Citizen Hughes: The Power, The Money And The Madness
3. Churchill And Roosevelt
4. Avatar 2
5. The $700 Billion Man
6. The Color Of Lightening
7. Serena
8. Americana

Young Women Often Trendsetters in Vocal Patterns [NYT] – I had missed the original “vocal fry” hubbub a few months back, but I also enjoy how this article reframes young-female speech into a positive, leading-edge anthropological act.

Girls and women in their teens and 20s deserve credit for pioneering vocal trends and popular slang, adding that young women use these embellishments in much more sophisticated ways than people tend to realize. “A lot of these really flamboyant things you hear are cute, and girls are supposed to be cute,” said Penny Eckert, a professor of linguistics at Stanford. “But they’re not just using them because they’re girls. They’re using them to achieve some kind of interactional and stylistic end.” The latest linguistic curiosity to emerge from the petri dish of girl culture gained recognition in December, when researchers from Long Island University published a paper in The Journal of Voice. Working with what they acknowledged was a very small sample — recorded speech from 34 women ages 18 to 25 — the professors said they had found evidence of a new trend among female college students: a guttural fluttering of the vocal cords they called “vocal fry.” A classic example of vocal fry, best described as a raspy or croaking sound injected (usually) at the end of a sentence, can be heard when Mae West says, “Why don’t you come up sometime and see me,” or when Maya Rudolph mimics Maya Angelou on SNL.

Plastic Surgeons See iPhones Increase Demand for Cosmetic Procedures [Austin-Weston Center for Cosmetic Surgery] – It’s hard not to be cynical about this “press release” in which plastic surgeons tie the need for their services to a particularly hot tech brand. If you do this (the wrong way, at least) in China, you can get into trouble!

“Patients come in with their iPhones and show me how they look on [Apple’s video calling application] FaceTime,” says Dr. Sigal. “The angle at which the phone is held, with the caller looking downward into the camera, really captures any heaviness, fullness and sagging of the face and neck. People say ‘I never knew I looked like that! I need to do something!’ I’ve started calling it the ‘FaceTime Facelift’ effect. And we’ve developed procedures to specifically address it.” (via Kottke)

draw me in – Jeff Johnson’s quest to become a comic book extra. The best summary of the project – yet another example of the collapsing gulf between producer and consumer comes from this Wired article (quoted below).

Popping up in nearly 30 comic books, he has become the industry’s Waldo—a lurking stowaway who has managed to hijack the unlikeliest panels. “It’s the ultimate bragging right to go into a comic store and pick up a book you’re in,” says Johnson, a 30-year-old Kmart electronics clerk from Leavenworth, Kansas. His infamous glasses-and-goatee mug has been zombiefied (The Walking Dead), digitized (Tron: Betrayal), and placed alongside Sinestro (Green Lantern Corps), thanks to his ceaseless lobbying and the cooperation of artists. The idea sprang from a 2006 FHM contest in which entrants sent pictures of themselves in homemade costumes of villains; the winner (if you want to call it that) was drawn into Ultimate X-Men. Johnson didn’t want to dress up, so instead he handed out DrawMeIn flyers at Comic-Con, after which penciler Ryan Ottley worked him into Invincible.

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Omni Quickies January 25th, 2012
Part 17 of 19 in the series the Omni project

Not Quite Smart Enough [NYT] – Smart appliances are back, yet again! Engineers are crammed atop happily dumb products because, well, because they can. The classic of course is the Smart Fridge, the result of jetpack-denied technologists channeling their rage. We’ve heard the use cases over and over again, we aren’t that interested (are we?) but comically, that doesn’t seem to stop them. From past work, I believe there some wonderful opportunities for technology to have a meaningful impact in domestic chores, but this repetition of an undesirable product just isn’t it. Bonus funny/sad: Mike Kuniavsky’s 2008 blog post looks at the history of these ridiculous things. /SP

Still, there are differences in what is offered this time around — especially in the role of smartphones, which were not widely on the market a decade ago. In addition, even if the idea of a connected home, controlled by a smart electrical grid, is years off, it is more than just a pipe dream. For now, though, manufacturers are promoting the high-tech gizmos on their smart appliances, rather than focusing on the potential for being a cog in a smart grid. Samsung offers a French-door refrigerator with an LCD screen and its own apps, allowing consumers to check the weather, browse the Web for recipes, listen to music and keep tabs on what is in the refrigerator. The 28-cubic feet, four-door refrigerator costs about $3,500. LG is introducing a refrigerator that allows consumers to scan a grocery receipt with their smartphone so that the refrigerator can track what is inside. So if you buy some chicken, for instance, the refrigerator will keep tabs on when you bought it and tell you when it is about to expire. If you have chicken, broccoli and lemons in your refrigerator, it will offer recipes that include those three ingredients, even narrowing recipes based on specific dietary needs and goals. Several manufacturers are introducing washers and dryers equipped with Wi-Fi that alert consumers on their television or smartphone when a load is done, and gives them the option of fluffing towels for another 10 minutes or adding a rinse cycle. LG’s robotic smart vacuum can be told, again, through a smartphone, to clean up the living room. And since it’s equipped with a built-in camera, its owner can secretly watch what the nanny is doing, too.

Tenured Professor Departs Stanford U., Hoping to Teach 500,000 Students at Online Start-Up [The Chronicle of Higher Education] – Last week we explored the innovative physical learning environment at the Swedish Vittra school. This week we learn that the future of educational institutions may involve abandoning the halls of the academy entirely in favor of virtual pedagogy and entrepreneurial ventures. Is the university destined for obsolescence? Freelance online classes challenge the value proposition (and often prohibitive cost) of a university degree by offering affordable alternatives that connect teachers who are motivated to share knowledge with students who are eager to learn and apply it, regardless of location. This reminds me of a recent Kickstarter project I funded called Don’t Go Back to School: A handbook for learning anything. For $25 I am getting a whole course and textbook on independent learning. Bargain! /TC

During his talk, Mr. Thrun explored the origins of his popular online course at Stanford, which initially featured videos produced with nothing more than “a camera, a pen and a napkin.” Despite the low production quality, many of the 200 Stanford students taking the course in the classroom flocked to the videos because they could absorb the lectures at their own pace. Eventually, the 200 students taking the course in person dwindled to a group of 30. Meanwhile, the course’s popularity exploded online, drawing students from around the world. The experience taught the professor that he could craft a course with the interactive tools of the Web that recreated the intimacy of one-on-one tutoring, he said.

Interactive film, Bear 71, blurs lines between wild and wired [Montreal Gazette] – News articles on this work, currently showing at Sundance, have difficulty classifying it. Is it a film? A documentary? An interactive experience? Multi-media project? All-encompassing digital experience? An interactive film? Akin to Steve’s comments on smart-appliances above, the interactive multi-media experience has also been around for awhile – remember ye olde CD-ROM? This project, however, is doing more than just using technology to give viewers some ownership and direction in the story-telling. The film-makers seem very tuned in to the philosophical implications of inserting all this technology into a very natural environment, and conscious of the irony of their ambition to use technology to bring us closer to our animal state, despite their claims that technology is the very thing drawing us away from that state. Bear 71 official site. /JN

Enter Jeremy Mendes, a Vancouver-based artist and three-time Webby Award winner with a special talent for interactive work. “I drove out to Alberta and met Leanne [Allison], and when I saw these images, I knew right away that it was bizarre: It was surveillance equipment, essentially. These are the same cameras we use on ourselves. They’re the same cameras in Times Square and 7-11,” says Mendes. “I thought, ‘This is a technology story about us and this bear.’” “We prepared an outline and did all the research, and realized this was a story about communication. It’s about the communication humans use, and the communication animals use,” says Mendes… Call it the natural bulletin board, or deciduous Internet, but the scents tell each animal’s story to other animals — very much the same way we use Facebook of Twitter to keep tabs on other humans. “Humans probably had the same ability to understand that information before technology removed us from the natural world,” says Allison…It’s such a different approach to filmmaking and art, that it may take a while for the average Joe or Jane to take it all in, but that’s kind of the point: We’re only half-awake to our animal nature, and all our ambient technology only serves to shove us deeper and deeper into a state of instinct denial.

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ChittahChattah Quickies November 10th, 2011

Hollandia Produce Launches Squircle Packaging [The Packer] – I was thrilled to come across the term squircle the other day, in the context of this packaging redesign. Of course, Wikipedia has something to say about it and the name has found its way to content and design firms, too.

Hollandia Produce LLC is launching a clamshell redesign — called the Squircle — for its Living Butter Lettuce. The design incorporates features of both a square and a circle, optimizing space and enabling automated packaging systems. On the shipping side, it gives a 20% increase in units per pallet…Consumer and frequent-user focus group studies showed the new design maintains brand recognition while attracting first-time buyers.

Thirteen movie poster trends that are here to stay and what they say about their movies [Oh No They Didn't!] – Compilations of visually similar, to put it gently, movie posters. In the way that the entertainment industry has created tropes within the content of the film that engage us in actively creating the plot at the same time as are following it, the marketing of film has established its own set of visual memes and cultural cues. Repetition and familiarity establish shorthand, and while we may decry the lack of originality, the predictability seems to work financially. Bonus from All This ChittahChattah years ago: Good ideas never go out of style.

Run For Your Life – Apparently all action heroes run through the same blue-lit, narrow alleyway when trying to escape/catch the bad guys. It’s also possible that graphic designers just re-use the same stock image of the running guy over and over again. The movies themselves are pretty similar to the Black/Orange ones except that all the explosions have been replaced with angst.

Hunk Gets Chunky: Personal Trainer Vows to Get Fat [ABC News] – While at one point in the article this is dismissed as a publicity stunt, the idea of producers experiencing what their consumers experience is compelling. From Black Like Me to Patricia Moore and now Fat Like Me. It seems unlikely that this trainer can replicate the motivational, cognitive, emotional, gustatory and many other issues that affect body image, diet, and exercise, but at least mechanically trying to lose weight as his clients are should be revelatory. I hope he does something with this experience.

The 32-year-old former underwear model has ballooned from about 180 pounds to 233 since last month. He has given himself until the end of March to get to his goal of 265 pounds, a weight he intends to keep for a few months. “A lot of my clients have been skipping classes,” he said of the motivation behind his burgeoning pudge. “I decided I really didn’t understand what they were feeling and their emotions.”

Dinosaur bones an untapped market for luxury set [SF Chronicle] – The recent story about the blinged-out iPad made with crushed dinosaur bones is obviously part of a larger trend towards dino luxe. I really love days when you can’t tell the real news from the fake news.

“Market value comes down to what a person is willing to shell out for a dinosaur,” says the 60-year-old dino dealer, who has been in the business since 1985, selling Jurassic ribs for $350 each, Cretaceous toes at $295 a digit and a 16-foot-long Camarasaurus tail for $20,000. Wall Street recognition will be fast and furious once he can supply the market with dinosaur genitalia, says Prandi…Hollywood stars Nicolas Cage and Leonardo DiCaprio in 2007 entered into a spirited bidding war at I.M. Chait auctioneers in Beverly Hills over who would go home with a 67 million-year-old T. rex skull. Cage’s $276,000 bid won the day. “Whether a Brontosaurus looks good in your salon is a matter of taste, Lajotte-Robaglia says, “but these customers are young wealthy people who grew up mesmerized by Spielberg’s ‘Jurassic Park’ and find the aesthetics of a dinosaur more interesting than a Picasso.” Prandi says confirming a dinosaur’s provenance is just as tricky as verifying the authenticity of a work by the Spanish master. “A lot of people call me up from all over the country and say, ‘I found a dinosaur in my backyard,’ but it turns out to be a rock that looks like a dinosaur,” Prandi says. Even so, the United States remains the world leader in mining luxury dinosaurs.

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ChittahChattah Quickies August 5th, 2011

The Saddest Movie in the World [Smithsonian.com] Describes the rigorous process of choosing clips that will reliably evoke various emotions for clinical research purposes, and how the use of movies to elicit unpleasant emotional responses is considered humane and ethical. It’s incredible that a Ricky Schroder scene from the rather obscure The Champ has been scientifically deemed sadder than, say, Bambi’s Mom dying or Old Yeller. Can’t argue with science! (But I’d bet that the first 5 minutes of Up would beat them all.) Another gem here: the two clips that are proven most effective in generating feelings of disgust – yes, I’m on about disgust again! – are an amputation and… Pink Flamingos!

The story of how a mediocre movie became a good tool for scientists dates back to 1988, when Robert Levenson, a psychology professor at the University of California, Berkeley, and his graduate student, James Gross, started soliciting movie recommendations from colleagues, film critics, video store employees and movie buffs. “Everybody thinks it’s easy,” Levenson says. Levenson and Gross ended up evaluating more than 250 films and film clips. They edited the best ones into segments a few minutes long and selected 78 contenders.

Scientists testing emotions in research subjects have resorted to a variety of techniques, including playing emotional music, exposing volunteers to hydrogen sulfide (“fart spray”) to generate disgust or asking subjects to read a series of depressing statements. They’ve rewarded test subjects with money or cookies to study happiness or made them perform tedious and frustrating tasks to study anger. “In the old days, we used to be able to induce fear by giving people electric shocks,” Levenson says. Ethical concerns now put more constraints on how scientists can elicit negative emotions. Sadness is especially difficult. How do you induce a feeling of loss or failure in the laboratory without resorting to deception or making a test subject feel miserable? “You can’t tell them something horrible has happened to their family, or tell them they have some terrible disease,” says William Frey II, a University of Minnesota neuroscientist who has studied the composition of tears. But as Gross says, “films have this really unusual status.” People willingly pay money to see tearjerkers—and walk out of the theater with no apparent ill effect. As a result, “there’s an ethical exemption” to making someone emotional with a film, Gross says.

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ChittahChattah Quickies April 20th, 2011
  • [from steve_portigal] Kraft Dinner mentions must stop, teacher told [CBC News] – [Kraft Dinner is a Canadian-specific brand for packaged macaroni and cheese, known among the pastacenti as KD.] Kick the KD teaches students how to avoid convenience foods and eat healthier. Clapson received a notice from Kraft Canada demanding the name be changed and any references to Kraft Dinner be removed. "We understand that the focus of the cooking program is to encourage students to prepare meals which are healthy and delicious. Please note that Kraft Dinner macaroni and cheese is a nutritious food that can be part of a balanced diet. In addition to being delicious, it is also a source of calcium and iron and a good source of protein." Clapson said he didn't know "KD was trademarked and personally enjoys the occasional bowl of Kraft Dinner." Clapson said he intends to keep running the classes and has taken suggestions for a new name. The most popular one so far has been "Kick the Crap Dinner."
  • [from steve_portigal] ‘Cinema Verite’ review: ‘American Family’ revisited [SF Chronicle] – [Fascinating article on how a recreation bio-pic of the filming of the original reality show reveals shifting cultural contexts and the challenges of authenticity] In 1971, Craig Gilbert and Alan and Susan Raymond, set out to document the lives of an everyday American family. Viewers may have subliminally understood that reality was somewhat altered through editorial choices, but they more or less accepted what was on their TV as life as it actually and naturally happened. But was it? That's the question posed by "Cinema Verite" directors Shari Springer Berman and Robert Pulcini as they look back at "American Family." Did Gilbert direct the Louds' actions to make his film more dramatic? In "Cinema," Gilbert (James Gandolfini) is shown inserting himself into a scene and telling the family what to do. We also see the Raymonds (Patrick Fugit and Shanna Collins) revolting when Gilbert begins to cross the boundaries of documentary filmmaking, perhaps because he's developed a crush on Pat.
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ChittahChattah Quickies September 27th, 2010
  • [from julienorvaisas] Six scientists tell us about the most accurate science fiction in their fields [Mad Science io9] – [Brief interviews with scientists discussing where some of the real science resides in our science fiction. Great comments thread, including this one: "The other side of the coin is how has science benefited from science fiction stories."] Ronald Arkin, director of the Mobile Robotics Lab, Georgia Tech: "Realistic depictions of robots are pretty boring, so there's not much to say on what is accurate or not. No positronic brains, no running amok killing everyone and everything. I guess that's the fiction in science fiction. You watch enough videos of robots at real research conferences and it's hard to stay awake… Anyway, [one] comes to mind that is a bit more accurate than most: Hal 9000, in 2001, apart from his apparent psychotic episode, is a robotic system that people live inside. Current research agendas, in human-robot interaction, task planning, command and control, etc., could conceivably lead to such an intelligent system."
  • [from steve_portigal] Will You Try My Paper iPhone App? [Techcrunch] – [Stanford HCI student gets soundly criticized for seeking feedback on paper prototype with actual users! The drama - as often on the web - really takes off in the comments.] When I looked down at his hands, however, instead of an iPhone, he held a few pieces of paper with wireframe drawings in pencil. This was his app. I was supposed to pretend the paper was an iPhone screen and press the hand-drawn buttons as I shuffled through the flow. The idea is that you could point your camera at a magazine rack and get digital versions of the magazines, which you could preview on your iPhone and then purchase individual articles or the entire magazine. It made a lot more sense when he did it (see video). Now, there is nothing wrong with getting your ideas down on paper or paper prototypes to work out the kinks before you start coding. But you might want to wait until you have an actual working app on an iPhone before testing it out in the wild and asking for feedback from normal people.
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ChittahChattah Quickies August 24th, 2010
  • [from steve_portigal] Star Wars Uncut — Emmy Winner [Digits - WSJ] – [More collapse between consumer and producer. The resulting film is compelling as iconic storyline transcends lack of visual continuity, trumped by radical creativity. Definitely worth checking out.] When a member of the Academy of Television Arts & Sciences called 26-year-old Web developer Casey Pugh five months ago and told him he should apply for an Emmy award, Pugh wasn’t sure what to make of it. But despite his initial disbelief, Pugh now has a golden statuette, won this weekend at the creative arts portion of the Primetime Emmy Awards. Pugh and his team — including Annelise Pruitt, Jamie Wilkinson and Chad Pugh — launched Star Wars Uncut last year, dividing “Star Wars” into 15-second clips and allowing people to choose scenes to remake. Several different groups could claim the same scene, and people could choose as many as three scenes to make. The submissions were then put up for a vote by the fans, and the team edited them together to make a full movie.
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ChittahChattah Quickies August 23rd, 2010
  • [from steve_portigal] At The Movies, A String Of Futures Passed [All Things Considered - NPR] – No matter how accurate they may be, all fictional futures — especially alarmist ones — lose urgency as the concerns that fueled them fade. The Cold War paranoia of 1984 and 2001 now feel distant, even if the tech-boom fears in Blade Runner may be a bit more current. This decade, we're uptight about the environment and our increasing decrepitude, so we get Wall-E. In the flower-power era, we were skeptical about social conformity, so we got A Clockwork Orange.
  • [from steve_portigal] Fusion: The Synergy of Images and Words [Steve McCurry's Blog[ - [Photjournalist assembles series of images of people reading, across the planet]
  • [from steve_portigal] Coca Cola Village Like Facebook [The Inspiration Room] – [The ability to "post things" to Facebook or similar from far away (online or offline) is provocative but perhaps limiting, when the feedback loop - I post and I see what I post appear- is broken as badly as here] Coca Cola Village in Israel is a summer holiday resort designed for teenagers finishing their school years. For its third year experiential marketing agency Promarket provided residents with RFID bracelets (Radio Frequency Identification) to help them share their experiences on Facebook. Teens were able to put a digital ‘like’ on their choice of forty facilities in the camp, from the pool, the spa, to the extreme activities and sport section. If photographed by one of the official photographers, the RFID technology would automatically tag everyone in the photo and upload it to the relevant Facebook profiles…Real world Liking resulted in up to 35,000 posts per cycle…On average each visitor was posting 54 pieces of Coke branded content to their Facebook profile.
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This Year We Make Contact With 2001 in 1968 July 21st, 2010

Last night we watched the documentary Stanley Kubrick: A Life in Pictures. I was struck by this image, presumably from one of the premieres of 2001.

The visual elements of the movie (including production design, posters, typography, sets, models, special effects) were intended to depict, in 1968, the future. In this picture, there’s a remarkable contrast between the poster for the film, and everything else around it. The surrounding elements tell a story of the 60s – the cars, the signage, everything. And it might as well as be the 50s, or even the 40s. But the poster for the movie itself pops right out. The typography, the layout in the space, still look contemporary if not futuristic.

Looking back more than 40 years later, we can see the discontinuity between the world of what-was-then-today and the design-as-illustration-of-the future. One has to wonder how it felt in 1968. Was it even more dramatic (with the future stuff seeming really really future-y) or was it less dramatic (with the current stuff not seeing so ridiculously dated as it does now)?

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ChittahChattah Quickies June 15th, 2010
  • [from julienorvaisas] New Artisanal Pencil-Sharpening Project [Details Magazine] – [It looks like the artisanal food and craft movement may be fading in cultural relevance if it's subject to this level of brutal skewering.] "What better to complement your collection of limited-edition notebooks, small-batch liquors, and locally sourced honey than a pencil sharpened by a true artisan? David Rees, author of the comic book series Get Your War On and My New Fighting Technique is Unstoppable, discovered his passion for sharpening pencils while working for the U.S. Census Bureau. Now he's parlaying his old-school skills into a mail-order artisanal pencil-sharpening business."
  • [from steve_portigal] An App for ‘Despicable Me,’ to Use at the Theater [NYTimes.com] – [Is there a difference between multimedia enhancement and advertising-supported distraction?] Best Buy Movie Mode is being released in connection with “Despicable Me,” an animated 3-D movie in which an aspiring supervillain named Gru inherits three little girls. The marquee feature of the app is called the Minionator, which translates the gibberish of Gru’s little yellow henchmen called Minions. In theaters, the Minionator will work only during the closing credits, but on Blu-ray disc throughout the movie. “It is disturbing to have people doing things that take people out of the movie,” said Patrick Corcoran, director of media and research for the National Association of Theater Owners. Many theaters warn patrons to turn off their phones. Movie Mode tries to appease those who dislike distractions. The app automatically turns off a phone’s ringer and dims the screen to discourage texting. It does not disable the phone. It will still vibrate.
  • [from steve_portigal] Black Taxis offer tours of Belfast [SF Chronicle] – The Black Taxis of Belfast grew out the height of the Troubles. City buses were subject to bomb and sniper attacks as they passed through the strife-torn neighborhoods. Safe passage had to be arranged via taxi, and the taxi drivers could only operate within, never across, each neighborhood's boundaries, The ads for Black Taxi tours promise a neutral historical narrative. That's a tall order, as many drivers have a genuine history on one side of the conflict or the other. Some lost family members. Everyone lost friends. Still, the mere fact that the murals are now a tourist attraction, rather than a touchstone for violence, may signify that peace has actually arrived in Belfast. "We debated whether to encourage this trend or to downplay it," said Bernard McMullan, a representative of Tourism Ireland, of the popularity of the Black Taxi tours. "But in the end, we decided that it was an important part of our history. There's no point in denying it. Besides, it's interesting."
  • [from steve_portigal] Nissan adds noises to Leaf electric vehicle as safety precaution [WaPo] – [The design challenge of creating new, yet familiar feedback cues] After exploring 100 sounds that ranged from chimes to motorlike to futuristic, the company settled on a soft whine that fluctuates in intensity with the car's speed. When backing up, the car makes a clanging sound. Nissan says it worked with advocates for the blind, a Hollywood sound-design company and acoustic psychologists in creating its system of audible alerts. Nissan's sound system is the first created by a major manufacturer. The company says it is controlled by a computer and synthesizer in the dash panel. The sounds are delivered through a speaker in the engine compartment. A switch inside the vehicle can turn off the sounds temporarily, but the system automatically resets to "on" at the next ignition cycle. At speeds greater than 20 mph, any car, electric or not, makes significant noise because of the tires slapping on the pavement, engineers say. The noises for the Nissan operate only at the lower speeds.
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ChittahChattah Quickies April 6th, 2010
  • Nollywood success puts Nigeria’s film industry in regional spotlight [Times Online] – Nollywood began about 20 years ago with the birth of home video cameras, and is now a movie-making machine that churns out about 600 titles a year. Unesco, the UN cultural organisation, said last year that Nollywood was now the second-biggest film industry in the world in terms of output, after Bollywood in India. It called for greater support to nurture the industry so that it can exploit the huge market that it has uncovered. It is now also the country’s second-largest employer, after the federal Government, though figures vary enormously depending on what is being shot at the time. The films can take about a month to complete and cost no more than £19,000 to make. On the streets they sell for about £1.50 a copy. About 20 titles used to emerge every week, selling thousands of copies. The industry is now said to be worth upwards of £100 million a year.
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Photos from Austin/SXSW April 3rd, 2010

Here are Steve’s pictures from a week in Austin for the SXSW conference/festival

See also Cutting Thru Clutter at SXSW

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Cutting Thru Clutter at SXSW March 30th, 2010

As David Armano writes about SXSW “Hundreds of vendors, brands and companies vie for your attention.” This was certainly one of my big surprises from the recent SXSW event (my first time attending). From the huge attendee bag o’ crap with every kind of sticker, sample beverage, light-up pen, button, pamphlet, coupon, invite, brochure, and screen cleaner imaginable, to the half-dressed-skinny-girls inviting us to try a WiFi cafe, I was struck how by showing up in Austin I was essentially a captive audience to be marketed to. There was free food-and-drink (the Ice Cream Man on 6th street hands ice cream to passerby, with a Nokia napkin; the Sobe people were giving out psych-ward-meds-sized portions), free electricity (via Belkin and Chevy), and on and on.


Pepsi had large area with several zones, including tents for…I guess…video conferencing. I saw people hanging out at the bar drinking small portions of Pepsi, but not many making use of this service.


Bing had a fleet of Town Cars, as well as hostess-y types that would offer you a free ride.


This bus was promoting the new book from Tony Hsieh (of Zappos). I just saw it driving around, or worse, idling. I never saw anyone get on, or off. Was it an eco-nightmare billboard? Or some sort of service? I think it’s kind of creepy!


Sidewalk advertising, of course. Let’s hope they cleaned it up after, or that the city was prepared to fine them. I haven’t checked out this URL, but feel free to and let us know in the comments. Or, really, why bother?


There are three concurrent/adjacent festivals: Interactive, Film, and Music. Each of them serves up an insane range of options, well beyond what we normally encounter in our choice-flooded lives. The net effect (and my theme here) is that content creators are expected to shout louder (or more interestingly) to create awareness for their product. Here are ads for all sorts of things, including a cryptic phrase about a hurting vagina (which turned out to be from a movie).


Those posters don’t go up by themselves. It takes work.


As Austin reached beyond-critical-mass, 6th Street, the live music area, was closed to traffic. People were passing out more pamphlets and flyers promoting their events. And here’s where many of them ended up.


Just because.


Drawing attention to yourself to promote an event.


iPad guy was the triggering noticing event that led to this post. On my second-to-last night I saw this guy walk by, with a cardboard iPad around his neck (yes, kids, this was before the iPad was actually available). I yelled out “Hey, iPad guy!” and he stopped and let me take his picture. We introduced ourselves, and I asked him why he was wearing an iPad around his neck (see, that ethnography experience comes in handy!!!). His answer? So people will talk to him, like I did (turns out he works for a Search Engine Optimization firm, so…). While SXSW is a hyper-condensed environment, it represents some early-adopter aspects of typical daily life, and so I was struck to see the continuum between the promotion of Pepsi, Sobe, Bing, an indie film, an indie band, and an individual.

I’ve had my experience with guerrilla methods of promoting myself (from wearing a giant sombrero when campaigning for student government, with the slogan “the little guy in the big hat” to wearing a very loud SpiderMan tie when interviewing for jobs at a CHI conference long ago…only to be upstaged by the guy with a resume-dispensing-box with an embedded recording of him giving his elevator pitch) but the past seemed quainter, where the extreme needs (getting elected, getting a job) permitted extreme norms. But at SXSW it seems like everything is a promotion for something and I feel just a little bad seeing us take our lessons on how to connect with each other from big brands. Is this an exception or an emergent norm?

My favorite content from SXSW:

Check out more of my SXSW pictures here.

Slides and audio from Integrating User Insight, my presentation with Aviva Rosenstein, are here.

You may also like License to Shill, a FreshMeat column from 2004.

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ChittahChattah Quickies March 26th, 2010
  • The multitouch backlash begins? – CNET's explains "Another unique feature of the Backflip is the trackpad, which Moto calls Backtrack, located on the back of the display (when the phone is open)." And from Motorola's full-page newspaper ad today "Its new BACKTRACK navigation tool on the rear of the phone lets you intuitively navigate, scroll and select, all without ever having to fumble with the screen." Fumble with the screen? Indeed.
  • Different theater configurations led to different post-production "mixes" for Avatar – [Hollywood Reporter] – More than 100 different delivery versions of "Avatar" were created for the Dec. 18 day-and-date release in 102 countries. DLP digital cinema and non-DLP digital cinema required separate versions. In total, there were 18 different versions of "Avatar" created for the domestic market, plus an additional 92 for international markets, which were released in 47 languages. The international versions included more than 52 subtitled and 18 dubbed versions on film, 58 subtitled and 36 dubbed versions in digital 3D, nine subtitled and eight dubbed versions in digital 2D, and 23 subtitled and 15 dubbed versions for Imax. To optimize the experience for different screens sizes, Cameron made the decision to complete the movie in three aspect ratios: Scope (2:39:1), flat (1:85:1) and Imax (1:43:1).<br />
    (via Kottke)
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