Probably everyone knew this but me, but Fossil Watches offers an impressive (at least in terms of number, if not actual appeal) array of themed watches. Themes (or shall we call them brands) include Ohio State, Universities of Illinois, Alabama, Michigan, Tennessee, Florida, as well as Starck, Gehry, Atari, and some other geeky options. Fossil is riding the same trends as everyone else – co-branding with entertainment properties, designers as brands, target = “_blank”Substance-of-Style-esque massive choice.

Rise Lord Vader has become a catchphrase for the last Star Wars film, appearing in ads, and reportedly even in the trailer. But the scene where he is commanded to RISE doesn’t use that line. Kind of a drag, since the PR machine has got us waiting for it.

Vague spoiler in terse review. It was alternately cool and cheesy. When Anakin becomes Darth Vader, with the black helmet sliding into place, and you hear the mechanized breathing, it was pretty spine-touching cool. But moments later the actor in the suit stands up (and yes, he’s just had surgery etc. so will be wobbly but still) and moves in no way that resembles the Vader we know. It just looked…wrong. Moments later he is told something that causes him to scream “Nooooooooooooooooooooo!!!” (and I’d swear the camera pulled far back and up at that time) – something that the Simpsons have rendered into an absolutely ludicrous cliche and only a moron would try to get away with that in a movie we’re supposed to take seriously.