coca cola posts

New Coke May 4th, 2009

Hot, Flat and Crowded

flat-coke



The Real Thing?

new-coke-in-action



I started seeing and photographing these coke bottle simulacra last summer. I wonder: will the Coke bottle be as evocative an icon for future generations if they come to know it primarily as a flat form?



coke-collage
Zippo Lighter; Gene Simmons Coke bottle from France; Classic soda fountain sign

Related posts:
Swallowing innovation
Candy-coated history
Putting research results back on the shelf

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ChittahChattah Quickies February 1st, 2009
  • Henry: High earner, not rich yet – [Blogging this purely for the acronym]
    "HENRYs, an acronym we'll use to describe people whose financial situation can be summed up by the phrase "high earners, not rich yet." (I coined the term for a Fortune story in 2003 on the alternative minimum tax, or AMT, the bane of the HENRYs.) Put simply, the HENRYs are the bulwark of the professional and entrepreneurial class that drives the economy. Look in the mirror, Fortune reader, and you'll probably see a HENRY."
  • INFLUENCE AT WORK – Proven Science for Business Success – Robert Cialdini's business site for his work on persuasion
  • Robert Cialdini designs program where utility customers get smileys or frownies on their bill in comparison with neighbors – Last April, it began sending out statements to 35,000 randomly selected customers, rating them on their energy use compared with that of neighbors in 100 homes of similar size that used the same heating fuel. The customers were also compared with the 20 neighbors who were especially efficient in saving energy.
  • Coca-Cola Deleting ‘Classic’ From Coke Label – The Coca-Cola Company is dropping the “Classic” from its red labels in some Southeast regions, and the word will be gone from all of its packaging by the summer, the company said Friday. The font size of the “Classic” has been shrinking in the last decade, and the company removed it from labels in Canada in 2007.

    The language on the side of the label where it now says “Coke original formula” will change to say “Coke Classic original formula.” “Every place else in the world it is called Coca-Cola, except for in North America."

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Swallowing innovation March 2nd, 2008

Coca-Cola is running a three-page ad in the Sunday paper.

As part of our ongoing commitment to finding new ways to suit your changing tastes and needs, we’re always working to develop innovative options. We’d like to say thanks for the inspiration. And please stay tuned, because it’s just a taste of things to come. To learn more about our latest innovations….

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image adjusted to fit your screen

I noticed the use of innovation twice in their copy and as much as I like to throw the word around, I’m often troubled when I see how it’s being used by others. I think most of us find new brands or new products or new packages interesting (granted, some of us more than others!), but the small can (for example) isn’t new.

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Mini cans of Pepsi, Burlington, ON, 2004

The ad also reminded me of an image from 2005, showing just the diet beverages sold by Pepsi.
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That’s a lot of choice! But good luck trying get a handle on how many different things Coke sells. It’s impressive and overwhelming. Their huge list of brands (worldwide) is here and a virtual, global vending machine is here.

Meanwhile, Oroweat is doing their small-packaging bit with new smaller bags of bread.
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I wondered what has changed that necessitates this new package? Are breadboxes getting smaller? According to their site, the smaller bread package came out at the beginning of 2007 (emphases mine)

New Smaller Loaves Fit with Industry Trend of Reduced Size Options

The unique line of mini-sized variety breads are perfect for smaller households or families that like to buy several different varieties of bread. Although the loaves are smaller in size, they deliver the flavor and quality known from Oroweat.

“We all like the freshest bread and many consumers have told us they cannot finish a full size loaf of bread before its expiration date. Oroweat Mini Loaves are the perfect solution for smaller households that typically toss away a portion of a loaf of bread,” said Dan Larson, Oroweat Marketing Director. “Mini Loaves also make it easier to enjoy a variety of breads for different occasions; including 100% Whole Wheat with whole grain nutrition, and Country Buttermilk, a favorite for the perfect grilled cheese sandwich! Now you can have both. This is one more example of Oroweat’s innovative thinking to offer new options that are important to our consumers.”

With the average number of people per household just over two in the United Sates, smaller size offerings are gaining attention in the food industry. Keeping an eye on trends and listening to consumers, Oroweat is one of the first bread companies to introduce smaller loaves. Last year, Oroweat successfully introduced premium buns in four-count packages.

Oroweat confirms it, then. Small packaging is innovative thinking.

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Blak is blak December 8th, 2005

coke_blak.jpg
via Reuters

Coca-Cola will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.

The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.

A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Analysts have said one of the keys to the company’s future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.

I’m very cynical. Buy this as soon as you can find it, because it’ll become a collector’s item very quickly. Seems like Coke “innovates” new products a little too quickly, but can’t make them stick. Trying to extend the Coke brand seems like a force play that doesn’t have anything real behind it. It is COKE! You must LOVE it! You must DRINK it! Bleccgh.

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