Posts tagged “cart”

Getting around

cart
Man and boy, Chicago

The US auto industry now has its own crisis news page.

In a recent Daily Show interview, Jon Stewart and UC Davis transportation expert Daniel Sperling pondered the idea of using this crisis as an opportunity to put money into building a new, more sustainable transportation infrastructure.

A friend of mine has put down a deposit on the Aptera, but is unclear about when his car will be coming.

While all of the alternatives to gas-powered vehicles have their pros and cons, the current personal transportation model is providing clear feedback that it’s time for some divergent thinking on this topic.

What do people really want and need? Are there viable paradigms besides the “car-in-every-garage” (e.g. Zipcar, etc.)? How are systems as complex and socially/economically ingrained as the auto industry and vehicle infrastructure best addressed?

Related posts:
This year’s (business) models
Rage With The Machine
Cultural reverse engineering
Parody as time capsule

Germs are in the details

I’ve blogged here and here about good and bad implementations of wipes in grocery stores.

I found another one in Coupeville, WA, the other day.
p1010033.jpg

Despite the rather industrial graphics, there’s a few improvements. It’s very clearly for cleaning the cart, not your hands (as Safeway suggested).. It’s right next to the carts, so when you take a cart, you use it (rather than located near the exit, at Safeway). And should the Red Apple employees fail to maintain the display, there’s at least an encouraging reminder to the customer that they should ask to have it replenished.

This is no iPhone, it’s not a radical innovation, but it’s a definite response to a need, and tracking how it is and isn’t being dealt with is enlightening. First, one has to understand the need. Then one has to develop a solution. Then the solution must be implemented. Properly. Effectively. And throw in iteration, for fun. The fact that something as simple as this fails around solution/implementation at a major chain like Safeway tells you something about the organizational barriers to even the most mild of innovations.

Wipe out

Many years ago we worked with a client who wanted to help people with “out-of-home personal cleansing.” It was surprising in our interviews to learn that some people worried about the germs left behind on a shopping cart handle. Then last year at a high-end grocery store in Tucson I saw this:
dsc02912.jpg
A dispenser for cart wipes. Finally a product that addresses the anxiety, if not removing it.

[Recently some students in our Design Research class at CCA came up with some stats around this same issue that I can’t remember, but they were disturbing/gross – the handle was the dirtiest item we’d touch in a typical week??]

Last week I was in my local Safeway and saw this pathetic effort:
p1000616.jpg
Safeway has shifted the problem definition, allowing you to clean your hands instead of the cart? If the cart is dirty, what do you get out of cleaning your hands before you shop? Maybe a hand wipe on the way out, after you return your cart? But still, if the cart is (seen as) dirty, then clean the cart.

They’ve put it right in the entranceway in a location that is filled with other things that people need to access (drinking fountains, DVD vending machine, bubble gum, hallway to restroom). And really, the whole thing is poorly executed: it’s all about the poster; with little focus on the thing you need to grab – the wrong-sized wipe dispenser and then it’s finished off with the inappropriate, ugly, exposed garbage bin.

Maybe it was a prototype to see how people used it, but I think they’ve created something so pathetic and so much about failure (theirs, and your own) that the results wouldn’t be worth too much to me.

Series

About Steve