While brainstorming generates lots of ideas, you still have to discern the right choices to win. AND you have to get a group of people to believe that IT is the right solution.
The opposite of whiteboarding, the MurderBoarding™ decision process ensures teams creatively generate many potential options before “killing off” options one-by-one until there is single best solution for a specific organization and situation.
Merchant is certainly right that companies often have as much difficulty dealing with the aftermath of idea generation – What do we do now? – as the divergent exploration itself. There’s no question that for many organizations, moving forward from idea generation in a grounded way is a challenge, and it’s great that Merchant has structured a process for establishing decision-making criteria and prioritizing ideas for development. We’ve had to create this type of process too, and have increasingly been working with our clients from research through ideation to evaluating and prioritizing ideation results through the lens of what we’ve helped them learn about their customers.
Merchant’s book, The New How, just came out a month ago, and it’s quite possible that her presentation was intended to serve as a teaser for the book, rather than a standalone piece, but at the conclusion of the talk I felt like I was still waiting for it to start – for me, there was a bit of the “no there, there” feeling to it.
When a process comes along with a provocative new name like MurderBoarding, it can be both affirming and disappointing to find out it’s more or less in line with what you’ve already been doing.
It’s a bit like looking at the ingredients list on your sports drink and realizing that “Electrolytes” are just salt.
If you’d like to know more about our approach to generating ideas (if not murdering them), check out Steve’s BayCHI presentation, Well We Did All This Research…now what?, or catch it live at the Interaction10 conference next month in Savannah.