Posts tagged “airport”

Out and About: Steve in Portland/San Diego/Denver

Last week I hit three cities, doing workshops and fieldwork; in hotel rooms, airports, homes, restaurants and the like. Here are some of my photos from a very busy trip.

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Hotel restaurant point-of-sale user interface. So many amazingly awful things here. The help button is labeled “HELP!!!!!”; Cobb Salad (I’m sorry, Fiesta Cobb) is $12.00?

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Without raisins? Now with extra raisins!

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There used to be a baggage kiosk. Now there’s just a sign.

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I found Jonathan Borofsky’s “The Dancers” in downtown Denver to be vaguely unsettling.

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Controls removed for your convenience.

Francoise’s War Story: Black glances cast our way

Anthropologist Francoise Brun-Cottan, an ethnographer on the WorkPlace Project team, recounts a story about embedding deeply in an active work environment in comparatively primitive time, both in terms of the recording equipment and the field’s sophistication in describing to participants what was happening and why.

It was the winter of 1989. Members of Lucy Suchman’s group at PARC embarked on a multi-year joint Steelcase/Xerox project to look at ground control operations of two airlines at San Jose airport. Airport management and each of the airlines’ managements were “on board.” The project would study ground control operations of each airline in the existing airport facilities and then follow them over to newly built facilities in a new structure.

We were going to look at the interplay of paper (manuals, computer printouts), voice (over the air, walkie-talkies, radio, and telephone), chalkboard and whiteboards, and direct visual observation (versus camera/video feeds) of planes pulling into and out of the gates and being cleaned, fueled, and having baggage loaded and unloaded.

The plan was to use basic ethnographic methods and techniques: interviewing, shadowing (inside and on the tarmac), audio and video taping, still photography, and transcribing recordings to-we weren’t quite sure exactly what we’d come up with. But we wanted to find out what could be extracted using these methods in such a tech-heavy environment. We were betting it would be informative, insightful, and valuable to everyone concerned. We hoped.

In 1989, technology had come a long way from the cameras and recorders that had to be moved about on dollies and trailers but, as portable as they were, the wonderful Panasonic video cameras were heavy, and so were the VHS tapes and batteries. The little Sony audio tape recorders (about a the thickness of a stack of 10 iPhones) were great for interviews but micing a control room took hours. Synching the mikes with the video was a cabalistic art colorfully augmented by below-the-breath expletives.

The members of the airline ground crews had basically been informed by management that they were going to cooperate. In reality that mean they were going to “tolerate”: non-lingo literate researchers climbing over their equipment whenever they weren’t actually underfoot, being recorded for hours at a time (rather gleefully when crises were underway) and being followed around and asked question after question (further confirming the depth of the researchers’ lack of common sense and basic knowledge) whenever there was a moment of down time.

We did try and tell crew what we thought we were doing. But saying that we wanted to understand their work practices, how they would change in new environments using new technologies and how they made sense of their work and communications was not exactly revelatory. As a field, we’re much better at doing that now, partly because we’ve also got lots more examples we can show to prospective participants about results of our work.

Viewing the videos made clear what some of the crew members stated directly, which is that they were deeply suspicious of what we would report about their actions to management. Anytime they deviated from protocol, or made mistakes, or seemed to be resting rather doing some piece of work might be opportunities for management reprisals of one sort or another. Some people were openly, if politely, hostile. No one welcomed us. It was tough on participants and researchers alike. They always cooperated at some level; there was no point in antagonizing us (though some were pretty gruff).

It is known that after a time people seem to forget that cameras are rolling, even if those cameras are right in front of them and so are the researchers. Viewing the weeks of tapes gave us plenty of opportunities to see them cast black glances our way, or whisper something together and laugh at us. In their banter we also learned about their home lives and romances and trials and aspirations. Sometimes that could let us congratulate them, sometimes our knowing was resented.

I don’t remember exactly when it became clear to our team – maybe somewhere toward the end of our fieldwork – that the final report would be a 2-hour video tape, which came to be known as The Workplace Project. We said our good-byes and appreciations on the last days of fieldwork. “Thanks,” they said and (figuratively) “good riddance.”

We made sure that copies of the tapes were made available to the crews at both airlines. We learned that the report was being used by the crews to convey to mid -management complexities about the work that the crew members had not been able to convey. They repeatedly mentioned the benefit of demonstrating how manuals misrepresented events and complicated the work rather than facilitating it. Although previously unacknowledged in the organization, our work highlighted their level of expertise in differentiating personal task-relevant details from the sonic soup of incoming streams of information.

Sometimes you just have to stick with it, whatever “it” will turn out to be. And then, sometimes, you get to get thanked for revealing aspects of the work that the workers can’t make visible. A few years ago I was told that Steelcase still showed the video to visitors to their user centered division. So, that’s not too bad!

George’s War Story: Skyfall (or A View to A Kill)

Design researcher George Ressler navigates gravity and the TSA in order to collect user data in an innovative way.

Recently I was on a project that focused on observing customer’s shopping behaviors at a retail space in Philadelphia. This was not the typical shop along project because I was asked to observe customers without altering or impacting their shopping behavior. I believe that if the customer is aware of our presence as researchers, it alters their shopping behavior, creating noise in the data. For this project the research team really needed to become an invisible fly on the wall. To do this we built a rig that consisted of several cameras that pushed a video feed to our research station in the back of the store. At our research station we tracked the customers’ path and tagged shopping events as they happened. In simple terms, we created a high-tech mobile solution for capturing a customer’s journey that resembled something you might see James Bond using.

When the time came for the first of many fielding trips we packed all the technology into three custom black hard shell cases that collectively weighed 228 pounds. We arrived at the Columbus airport extra early because we anticipated a lot of hassle from TSA for trying to fly with such “unique” equipment. While at the ticket desk our luggage was immediately flagged and a TSA agent asked me to follow him into a backroom to hand-inspect every item in the cases. As I watched from behind a yellow line of the floor, the agent tore apart my neatly packed electronics, swabbing everything for traces of explosives. All the while he asked detailed questions about everything; “What is this? What does it do? Why do you have this?” After at least thirty minutes of explaining everything to this agent he said that it all checked out and I could re-pack the cases and head to the departure gate.

When we arrived that afternoon in Philly we were relieved to see our three cases thump down the baggage carousel. From the airport we headed directly to the store to begin our set up process. Upon arriving at the store we encountered our first real problem. Each store was supposed to have a 24-foot ladder, which would allow us to reach the ceiling to install our cameras, however this store only had an 18-foot ladder. Being the most agile of the research team I volunteered to climb on shelves, support beams, anything to get me up into the ceiling to install our cameras. At one point, I climbed a store shelf, holding on for dear life while clutching a 25-pound camera unit, thinking to myself that I would be so mad at myself if I died by falling off the shelf.

Once all the cameras were installed throughout the store I began to set up the network that would pull all the video to our research station in the back room. Then problem number two arose: everything was set up perfectly but I could not connect to the cameras from our research station. After an hour of troubleshooting, I finally realized that because our research station was behind a cement wall the wireless signal was not reaching the cameras out in the store. In all my preparations for this trip I never thought to account for being behind a cement wall! The only solution was to move our router onto the store floor in front of the wall and then run an Ethernet cable to our back room research station. This meant I again climbed up to the ceiling and suspended the cable from the middle of the store to the back room. After almost an hour of monkey-climbing around the store we had our cameras connected to the network and were ready to start collecting data.

The following two days were packed full of documenting customer’s journeys. It was fascinating to observe customers’ shopping while slowly seeing patterns in behavior emerge. After our time in the store collecting data was over I repeated my climb up the shelves to the ceiling to retrieve our cameras and packed up our three black cases.

We made it through TSA at the Philly airport smoother than in Columbus and got to the gate early, leaving ample time to relax. After landing in Columbus we waited at baggage claim for our cases and in no time the first case clunked down the carousel. However the other two cases never appeared. We checked their status at the baggage claim office where they informed us that our other two cases were held back for further screening because they contained “suspicious materials.” We assumed they would eventually clear and indeed they arrived in Columbus on the next flight from Philly.

Before this all gets blamed on the TSA, those two cases did look very suspicious. I was amazed that we got them to Philly with such little problems. Each one of those cases contained a couple of huge batteries, lots of wires, and electrical boxes. Without a close inspection the cases did look like very large, heavy bombs. So as much as I was upset at TSA for holding our cases back, I was relieved to know that they are actually catching bomb-like packages at airports and taking the time to inspect them properly.

Whenever I tell this story I will always remember the problems we overcame with transporting and installing the technology. I can still picture myself jumping from store shelf to store shelf trying to reach the ceiling to install the cameras. But above all I vividly remember how much I felt like James Bond when we arrived at the store with three heavy cases full of complex “spy” technology. Next time we do this kind of project I will be bringing my tuxedo, so I could really bring the Bond persona to life.

Airport Pickup

At the Munich airport I saw something I hadn’t seen before at any airport: gleaners or freegans or binners – people who moved through the pre-security part of the airport, rifling through trash cans to see if there was anything in there worth saving. In just a few minutes in one spot we saw three people come by and investigate our nearby can. The gentleman pictured above made his second pass a minute or two later. In addition to this atypical-at-an-airport behavior, these folks were all dressed – and conducted themselves – like travelers. They walked purposefully from zone to zone. Their clothes were clean and presentable while their bags for carrying whatever they scrounged were not unlike bags that we might carry on a trip. I wouldn’t have given them a second look if it hadn’t been for the act of putting a hand into a garbage can.

To what extent are they tolerated for not upsetting the real travelers by appearing “homeless?” What are the economics of factoring to- and from-the-airport travel into a day’s worth of garbage picking? On a continuum between substance-abuse/mental-illness driven homelessness and self-selected outsiders/off-the-grid types, where do these folks reside?

Leading with Error Recovery


JetBlue counter, Sea-Tac airport

This sign directs JetBlue customers to a counter based on their specific situation. The first item listed is Kiosk “Oops” Messages. JetBlue is bold enough to acknowledge that things aren’t always going to work perfectly and they’ve made the path to error recovery prominent. This is good customer service, and it’s good design: allow for – and acknowledge that you are allowing for – failures, and reframe them positively.

Localized Wayfinding

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Airport Wayfinding, Schiphol Airport, Amsterdam, May 2009

The first time I ever encountered localized parking designation was my childhood visit to Disney World; the tram drivers reminded us we were parked in Goofy 7 or Mickey 7 or something. Of course, I still enjoy taking note of it (see a recent post here). The highly-localized version above was entertaining and both confusing and educational (the herring icon makes no sense until one discovers that the Dutch really love their herring). Now, this confusion is inevitable when traveling and (as I’ve written about before) can be a great opportunity for learning. And practically, most people that park at the airport are locals, not incoming tourists, so there is little impact on the experience from not understanding the reference. Indeed, since nothing about the icon is meant to convey its function, serving only to label a particular region, visitors can still make use of the bird-on-a-post (?) icon perfectly well, without any understanding of its meaning.

ChittahChattah Quickies

  • On the Trail of an Annoying Announcement – Travel writer Joe Sharkey on the irritation and ineffectiveness of repeated airport announcements
  • Advertising in context – HBO is putting audio-enabled billboards in NY and LA to promote the season premier of "Big Love." I liked this localization detail: "HBO representatives at the sites will answer questions and, in Los Angeles, offer disposable headphones. The company assumed that New York commuters would bring their own."
  • Curious study on persuasion in cautioning teens about their online profies – "Many teenagers cleaned up their MySpace profiles, deleting mentions of sex and booze and boosting privacy settings, if they got a single cautionary e-mail from a busybody named "Dr. Meg." The e-mail was sent by Dr. Megan Moreno, lead researcher of a study of lower-income kids that she says shows how parents and other adults can encourage safer Internet use."

Come on come on and TOUCH ME baby

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Orlando airport, June 2008

A touch screen looks like any other monitor; designers have not created anything in the physical form that denotes interactivity. It falls to the content (what is on the screen) and the context (where is the screen placed) to invite people to touch. In this case, they’ve chosen to add an external static sign to indicate what you should do.

This is in an airport, so informational rather than advertising content might be a more natural draw for interacting (seriously, an interactive menu experience?) and having this thing sitting near an escalator doesn’t make a lot of sense; it’s not a place to linger.

Here we have another example of post-design, fixing a problem in the original design by adding on another piece. Seeing that added instructional text made me wonder how we typically know that a screen is one that we can touch and interact with. It’s an interesting opportunity for the hardware manufacturers to create some visual language that can help with that invitation.

The casual expert

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The NYT has a story about self-selecting airport security lines.

…a black diamond line for expert travelers, defined as those who fly more than twice a month and are skilled at security procedures, always ready with items removed; a blue square for casual travelers, who are familiar with the screening process; and a green circle for families and those needing assistance or more time.

I think this is an exciting idea, although it doesn’t appear to be working perfectly. It seems that people are overestimating their own expert-ness (or perhaps fudging their self-analysis in favor of a perceived “express line”) although families feel relief from the pressure of other travelers.

This seems like a classic web design problem, with different types of users (who have very different abilities, needs, and expectations) coming in the same front door. And when there’s a choice, people will obviously act in their own perceived self-interest.

I think separating “normal” from “expert” is going to be a tough thing to figure out in any situation; unless “expert” carries with it an intimidation factor, I suspect most people will escalate their capability. Otherwise “normal” starts shifting to “stupid.”

Again, an interesting approach to a problem, and as with most prototyping efforts, lots of learning about how the proposed solution is and isn’t working, yet.

Postcards from the road: PHX to PDX

It’s been a busy-yet-fun few days on the road, from giving a plenary presentation and workshop at ASU’s Design Research Symposium (more to come, whenever I get my pictures – Hi, Greg!), to meetings, dinner with colleagues, and helping a client synthesize fieldwork data from China and Russia into product concepts. Here are some images I captured along the way:

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Font problems @ Sky Harbor Airport, April, 2008

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No carry-on tires, Sky Harbor Airport, April, 2008

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Well, Tempe, AZ, April, 2008

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Pay Here, Tempe, AZ, April, 2008

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Fear God, Tempe, AZ, April, 2008

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Disengaged Citrus, Tempe, AZ, April, 2008

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Life imitates The Simpsons, Tempe, AZ, April, 2008

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Busy license plate, Tempe, AZ, April, 2008

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Crepes To Go, Portland, OR, April, 2008

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Font Era #1, Portland, OR, April, 2008

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Font Era #2, Portland, OR, April, 2008

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Dog Paintings, Portland, OR, April, 2008

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Sign upon sign, Portland, OR, April, 2008

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Lift party, Portland, OR, April, 2008

Benchmark, Mockup, and Prototype

Fast Company describes how Alaska Airlines has been redesigning their check-in environment. Some nice bits of process to note

White assembled a team of employees from across the company to design a better system. It visited theme parks, hospitals, and retailers to see what it could learn. It found less confusion and shorter waits at places where employees were available to direct customers. “Disneyland is great at this,” says Jeff Anderson, a member of White’s skunk works. “They have their people in all the right places.”

The team began brainstorming lobby ideas. At a Seattle warehouse, it built mock-ups, using cardboard boxes for podiums, kiosks, and belts. It tested a curved design, one resembling a fishbone, and one with counters placed at 90-degree angles to each other. It built a small prototype in Anchorage to test systems with real passengers and Alaska employees.

It appears that Alaska had some obvious (and shared) design goals: increase throughput and reduce confusion. There’s a whole class of environmental redesign projects where the goals aren’t as clear. In those cases, there’s some generative research needed to understand what aspects of the overall experience could and should be different.

Hey, bloggers!

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Sign from Intellectual Property Office, Ministry of Economic Affairs, in the Taipei airport
The sign reads:
Post only authorized images, music, videos, or writings on your blog, or you could be blogging your way into court! Today’s user is tomorrow’s right owner. Respect others’ intellectual properly rights.

Even before clearing immigration in Taipei, there’s an intellectual property warning for bloggers. Is this really such a big problem? I’d expect them to worry more about CD and DVD piracy first.

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