Although engagements are customized to the specific needs of each client, we start with the following services:
To help our clients discover and act on new insights about their customers, we
AdvisingLeveraging our own history of planning and executing customer research studies, we work with clients at the beginning stages of their own research to refine and optimize their approach.
Example: We coached Kensington as they prepared to recruit and interview potential users of a new product. We helped them fine-tune their research plan to ensure that they got the right information from the right respondents and were able to effectively share insights with their project team.
WorkshopsUsing our experience in design, corporate training, improv theater, and teaching, we help clients make sense of their own field data. We lead ideation sessions that guide teams in both divergent and convergent thinking, creating new concepts and solutions that directly connect to research insights.
Example: We helped engineers and designers from Hewlett-Packard work through data from an extensive study of emerging markets. In a dynamic and collaborative session we turned stories into themes and themes into product opportunities.
TrainingWe provide a range of training in customer research methods, from introductory through advanced levels. In half-day, full-day, or multi-day courses, we focus on ways of thinking about people, behavior, and culture, as well as the importance of being open to new perspectives. Students learn tactical skills they can immediately put into practice such as how to conduct observations and interviews, find research participants, and interpret and synthesize results into new designs, products, services, and stories.
Example: We led a group (including designers, social scientists, engineers) from SAP’s Design Services Team through ethnographic research training. We established a common language for the design research process and defined best practices for future work.
Read what others are saying about our training.
Keynote PresentationsWe speak at conferences, retreats, and other events about design, innovation, user research, ethnography, storytelling, and more. See a complete list of previous presentations.
Example: At a retreat for eBay user experience designers from around the globe, our presentation offered an inspiring perspective on domestic and global cultural shifts and how products and services can respond.
Read what others are saying about our presentations.