I wanna push you around, well I will, I will

Recently, Rob Walker posted about Wal-Mart greenly pushing the the single-bulb-fluorescent (from the NYT) while Mike Wagner posted about how to help the Des Moines Kiwanis Club grow. The substance of the NYT piece and the response to the Wagner entry typify something that is increasingly surprising to me (but maybe shouldn’t be). People (at least in the corners of the blogosphere that I hang in) want to sell ideas. They want to persuade, influence, advertise, manipulate. I sometimes feel a lone voice in asking for i) a user-centered view of what the product or service could evolve to and ii) innovation and development to fix the problems in the product or service.

It’s easier to talk about how to push the idea out there, it seems.

Wal-Mart is working to get these bulbs adopted. But they know what people don’t like about the bulbs. How’s about working on that? I mean, jeez, you already know what the problem is! That seems like an easy one. And the suggestions for the Kiwanis group are strongly focused on how to attract members, without anyone trying to understand what (just to take one of many questions they need to be asking) the current members love about their experience with the organization. No doubt there’s a mismatch between what story is being told to prospective members and what story is desired by those prospective members, as another angle. But no, let’s just focus on how to shout about the existing story.

Push, push.


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