Pop Culture Osmosis, Tokyo (part 1)

What sort of stuff is “popular” in another country? How do we, as visitors, experience, catalog or contextuallize pop culture? More posts on this to come.

Being in Japan means constant encounters with kawaii, or cute, characters. Some will be familiar to visitors, whether imported (i.e., Stitch, Snoopy, Miffy, Mickey, Pooh, Pink Panther) or domestic (i.e., Hello Kitty, Totoro, Domo-kun). We were intrigued to come across a new character, then, and wondered who he was.

A display at Tokyu Hands featured this plush toy and a catchy song, in Japanese.
bottombitingbug1.jpg

Then we saw him (with friends) in an arcade window.
bottombitingbug4.jpg

And then we saw a complete window display in Harajuku featuring this (presumed) bug.
bottombitingbug3.jpg

And that gave me something to Google: bug, and mono comme ca (the name of the store). Success! It’s the Bottom Biting Bug (Oshiri Kajiri Mushi).

As my New Year’s Gift to you all, then, here is the video, with subtitles in Japanese and English. This is what started it all, and is an awesome, awesome earworm. Someday soon, very soon, you will awaken with a slight startle, and as the real world comes into grey focus, you’ll grasp at the fading threads of your dream only to realize that it’s been the Bottom Biting Bug song as your internal, nocturnal soundtrack.

Biting is important business, indeed.

Note: the first of what should be over 1000 images and stories are up on flickr here.

Series

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