“Organizational Empathy, from Top to Bottom” published in Appliance
My article Organizational Empathy, from Top to Bottom has been published by Appliance magazine. I consider my experience as an HMO “customer” as a way to look how organizations instill and act on empathy at all levels.
I went online to make a medical appointment recently, and I was surprised that there was no place to explain my symptoms or reasons for needing to see the doctor. When I arrived at the clinic a few days later, a receptionist collected my copayment without any discussion of my situation. I found my assigned room and dropped check-in printout in the appropriate tray. After a moment, my name was called, and a medical assistant brought me back and began administering “treatment.” I was told to stand on a scale, and then brought to a room where she took my blood pressure. Then she wheeled over a device on a pole and produced a long metal probe. She advanced on me with it, pointing it at my face, without saying a word. Bewildered and slightly afraid, I soon realized it was a digital thermometer and that I was supposed to open my mouth (which I did, seconds before impact).