Observation and empathy
Here’s another proof point for the power of video in user research. Check out this very simple observational video.
If you didn’t watch it, it shows person after person stumbling on poorly designed stairs.
I don’t know about you but I felt increasingly emotional the more I watched this. A bubbling outrage and a sense that something so obviously needs to be done about this. Of course, this is a simple problem, which makes the failure to act even more aggravating.
The goal of user research isn’t always to uncover people’s fail states with the team’s existing products, but when it is, tools like video are impactful on rational and emotional levels.
Update: according to this Tweet, the stairway is now closed.