It’s the sharing economy all the way down
When things start getting really silly, you know you are in a bubble.
A San Francisco startup called Breeze is renting brand-new Toyota Priuses to people who want to drive for Uber and Lyft. There is huge demand from people who don’t own cars to be part of the ‘ride-sharing’ economy,” said CEO and co-founder Jeff Pang. Breeze now has 25 cars, all fully booked by drivers who answered its Craigslist ads or heard about it from friends. “We don’t buy outright as that’s a capital-intensive, asset-heavy model,” said co-founder Ned Ryan. Instead, Breeze rents the brand-new vehicles from an unnamed partner in the automotive space.
Yes, Breeze rents cars from their source, then rents them out to people who don’t own their own cars who then rent out their unused vehicle capacity to people who also don’t have cars but need rides.
Someone has been watching too much Portlandia.