Dan writes: Identity Crisis??

A while back, Steve posted regarding the oddness of the Ask.com Algorithm ad campaign. Last night, I finally had the camera handy and snapped this shot of the company’s latest TV ad:


For anyone who hasn’t seen it, the spot features a William Hurt-esque everyman doing a Busby Berkeley number, as he celebrates the success of a search he has just done for “Chicks With Swords.”

Does this seem like a really odd choice of content to anyone else? The ad has me wondering: how would you parse the factors that separate “offbeat and interesting” from just plain “out there?”


About Steve