Grant McCracken on his interview technique and mindset

Another fantastic Grant McCracken post. He conducts a short interview (embedded below) and offers a terrifically insightful reflection on his technique as well the meaning of the overall endeavor. A must-watch/read for interviewers.


Another thing I liked about the interview was the glimpse it gives of city life. In this case, of the invisible distinctions of space that are perfectly clear to Craig and a surprise to the rest of us (if and when discovered by the rest of us). The world is filled with this invisible distinctions. They surround us all the time. The secret of ethnography: keep an eye out. Ask everyone.

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