From ProductTank, video of The Power of Bad Ideas
A few months back, I spoke at ProductTank SF about The Power of Bad Ideas. They’ve put the video online and I’ve also embdded it below.
Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas.
In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for fast tracking past the low hanging fruit and into innovation.
Steve’s interactive talk encourages product managers to come up with the worst product ideas possible. Not the ideas that are just not that good, but ones that are really, truly terrible. By starting with a bad idea, Steve opens a safe, creative space for ideas sharing. He helps product people to unpack what is good and bad, why and who gets to decide. He encourages us to step away from the binary of good and bad to move around the problem space in a different way. His bad ideas approach also breaks the idea-generation ice – by starting with something terrible, space is opened for all ideas, allowing creativity to flow.