Lawnmower Races, Half Moon Bay, California

I went to a huge auto and machine show recently at a small airfield down the coast from San Francisco. I really love this kind of stuff, but my machine lust was battling thoughts of carbon footprints, sustainability and global economics that made it a little difficult to see the event as entirely wholesome.

Living in and trying to navigate this consumption/sustainability paradox is the conundrum of the day for anyone who loves things.

Nokia’s Jan Chipchase gave a talk at Adaptive Path a couple of weeks ago, and showed a model of the Remade mobile phone concept. The Remade is produced almost entirely by upcycling, a Cradle to Cradle concept whereby potential trash is transformed into something valuable and useful.

Appearance model, Remade mobile phone concept, Nokia. (picture from PhoneMag.com)

The extruded aluminum body of the Remade model seemed really tough, and made me think about what it would be like if products were built so well that they rarely broke.

Would that be the most sustainable approach to the object cycle—making things that lasted, and using them for as long as they lasted?

It’s a complex picture: there’s technological evolution constantly rendering our stuff obsolete, there’s the need for producers to continue to produce and sell what they make, and then there’s that crow/magpie thing—our persistent desire to add new objects to whatever we already have sequestered in our nests.

Thinking about a system this complex always leads to big questions. Here are some of mine for this round:

• What is the relationship between remaking how objects are produced and shifting cultural attitudes toward consumption?
  
  
• Can producers profitably focus on business models that take advantage of long use (for example by focusing more on post-purchase relationships and less on product replacement)?
  
  
• Can it ever be as cool, sexy, and fun as buying new things to use our things for years and years, so that they acquire a patina, shape themselves to our bodies and our personalities, and bear scars that tell stories?
  

Or will that leave something fundamental in our natures (our crow-selves??) unsatisfied?

Here’s a few I’ve documented. Please leave recommendations for other donuts-shops-to-experience in the comments.

Randy’s Donuts, LA (Amazing site, donuts are pretty good)

Voodoo Doughnuts, Portland, OR: Rex Diablo and Ol’ Dirty Bastard (fun to choose, less to eat)

Murciano in The Marais, Paris (the best thing I’ve ever eaten)

Fractured Prune, Washington D.C. (didn’t get to try it)

Roti Donat, Bali, Indonesia (definitely not good)

Mister Donut sign and exterior, Taipei, Taiwan

Mister Donut Simpsons promotion, Kyoto, Japan (I don’t remember what I got but it was good!)

This was one of the themes of Virginia Postrel’s Substance of Style (with its legendary discussions of the broad range of choice now available for toilet brushes). It’s also something that I’ve seen a lot of in Japan. Here’s one quick example:

This vacuum cleaner is fun: it is presented like a futuristic robot, available in at least 3 novel colors, and is styled in a notable way. This isn’t about making the chore of vacuuming fun, but about acknowledging fun as an ingredient can always be fun, from the purchase moment to the instant the vacuum is grabbed and turned on. Check out this elephant-robot for urinal cleaning as another example of fun. As a one-off, this is taking drudgery and distracting you with cuteness, but put together across so many product categories, brands, signage, TV advertisements and beyond, the notion of the constant layer of fun is so visible in Japan.

Matt is right at calling out the trend, and you can look to the Japanese as lead users of this trend.

Chipotle has achieved these impressive stats by spurning fast-food orthodoxy….Chipotle also avoids the frills that pad other chains’ bottom lines. “Desserts and other sides are all profit for these chains,” says industry analyst Clark Wolf. “The whole infrastructure’s already there, so they can make a 90% margin on extras.” But founder and CEO Steve Ells staunchly refuses to expand his menu beyond four options (burrito, burrito bowl, taco, salad). “We want to do just a few things better than everyone else,” Ells says. “We just do things we think are right.”

Could you open a movie theater without popcorn, focusing instead on the core few things that enable the desired experience (this is a bad metaphor since of course popcorn is readily seen as intrinsic to a movie experience, in-home or in the theater)? Is Ells throwing away money for an idea that is meaningless or does he have a holistic Jobs-like vision that drives decisions like this (his name is Steve…)?

Elsewhere the article refers to fans of the chain and describes the growth and financial success the company is showing. But what do you think? Is this company run by a brilliant visionary?

I was pleased to be part of such a great lineup of speakers:

• Dennis Doordan, Editor, Design Issues
• Laura DeWitt, Research Director, laga Innovation Group
• Dan Formosa, Smart Design Worldwide
• Matthew Jordan, Director of Research and Interaction Design, Insight Product Development
• David Alan Kopec - “DAK”, Associate Professor of Design, Newschool of Architecture and Design
• Steve Portigal, Principal, Portigal Consulting
• Meg Portillo, Chair of the Department of Interior Design, University of Florida
• Altay Sendil, Design Researcher, IDEO
• Jason Severs, Principal Designer, frog design
• Susan Winchip, Professor of Interior and Environmental Design, Illinois State University
• Matt Zabel, Human Factors and Design Research Manager, Brooks Stevens

We heard from people in academia and people in consulting practices, and we learned about culture, education, methodology, a day-in-the-life of a professional design researcher, quantitative approaches, and a lot more.

I gave a plenary address that built on Practicing Noticing Stuff and Telling Stories. The bulk of the talk was different examples of cultural norms and/or design requirements revealed through observations and photographs. Some of those pictures have appeared on this All This ChittahChattah. In a great bit of small-worldness, one of the students in attendance was the very person who had explained (in a previous blog post here) just what was going on in one of my Hong Kong pictures.

Steve talks about poo

About

I also ran an in-depth workshop on interviewing techniques. In our training work, we’re often using this same material in professional settings where our clients have a little or a lot of experience in using interviewing and observation as a method for gathering insights so it made for a point of contrast to have the discussion with people who are in student mode and who have had very few applied experiences with design research. I’m appreciative of these opportunities to teach a range of people with different skills levels and backgrounds as I think it keeps the material sharp and our approach always fresh.

A smattering of other conference images:

Questions, answers, and dialog

The Incredible Jason Severs

DAK

It was a great event, a good group, well organized, and good interactions. There’s a rumor that the talks may be podcast eventually. I’ll update this post if that happens. Meanwhile, you can see more photos from the weekend here.

Plates on Bumper, Taco Truck, San Francisco, CA

Toilet and Sapporo Can, Bar, location unknown

Agent: Any valuables in the house?
Homer: Well, the Picasso, my collection of classic cars…
Agent: Sorry, this policy only covers actual losses, not made-up stuff.
Homer: [miffed] Well that’s just great!

I had a similar reaction when I saw the recent newspaper advertisements for
SOYJOY Nutrition Bars

The details:

The Soyjoy site is thick with links to scientific articles that explain the role of soy in disease prevention and the like, but the site (as does the ad) leads with these much softer and (I believe) unreal benefits. But how appealing it is to imagine that eating some product would increase your optimism? Indeed, in preparing this post I had to think for a minute (and look on their site to check myself) about whether or not it is or could be true.

We don’t expect that Red Bull will really give us wings, other than metaphorically. Here Soyjoy is making literal promises, though, as they describe how we, the eater, will feel. Even if we decide intellectually that it’s just advertising, what is the power of association they’ve created, without having to deliver? Where does our culture (and our legal system) draw the line about what claims must be provably true and what claims are so speculative that there is no expectation of belief?

Font problems @ Sky Harbor Airport, April, 2008

No carry-on tires, Sky Harbor Airport, April, 2008

Well, Tempe, AZ, April, 2008

Pay Here, Tempe, AZ, April, 2008

Fear God, Tempe, AZ, April, 2008

Disengaged Citrus, Tempe, AZ, April, 2008

Life imitates The Simpsons, Tempe, AZ, April, 2008

Busy license plate, Tempe, AZ, April, 2008

Crepes To Go, Portland, OR, April, 2008

Font Era #1, Portland, OR, April, 2008

Font Era #2, Portland, OR, April, 2008

Dog Paintings, Portland, OR, April, 2008

Sign upon sign, Portland, OR, April, 2008

Lift party, Portland, OR, April, 2008

Homer: “What is a wedding? Websters defines it as a process of removing weeds from ones garden.”

But now lazy bloggers and NPR journalists are pretending to channel the zeitgeist by using the number of Google hits for their term as a proxy for cultural relevance. When the numbers are over 1,000,000, how meaningful is this? It’s simply a cheap cliche.

Full disclosure: I’ve probably done both of these and will probably do them both again. In the interest of always trying to tell better stories, I will attempt not to, however.