Facing Your Fears: Approaching People For Research
I’ve always found intercepts – where researchers stop people on the street and ask them to participate in a quick study – to be challenging. (I also prefer to have longer interactions with people and even have them prepare for those research conversations, but that is a bit outside the point here). In Facing Your Fears: Approaching People For Research Carolyn Chandler breaks that challenge down into many pieces and addresses each of them. It’s a wonderful article because it gets deeply into the specifics and considers the mindset we bring to the activity and how to reframe that, in many different ways.
Rejection is people’s number one fear when approaching strangers. Hearing no has always been difficult, whether it’s a polite no or an angry no followed by a rant. Either way, it stings. Your response to that sting, though, is what matters. How do you explain the rejection to yourself, and does your explanation help or hurt you?
Martin Seligman, one of the originators of positive psychology, conducted a study in the ’70s that gives insight into the types of mindsets that make people feel helpless. Seligman found that those who exhibit long-term “learned helplessness” tend to view negative events as being personal, pervasive and permanent. In other words, if a person is rejected, they might rationalize that the rejection is a result of their own failing, that everyone else is likely to reject them as well, and that they can do nothing to lessen the likelihood of rejection.
When you prepare to approach someone, consider instead that, if they say no, they aren’t really rejecting you, but rather rejecting your request. It’s not personal. Maybe they’re in the middle of something, or maybe they’re just not in the mood to talk. The rejection is fleeting, and the next person might be perfectly happy to participate.