Don’t put your garbage here! Please!

sleep-study

I encountered this box recently at my local medical office. It’s a squat white bin with a wide black opening near the top. It looks a lot like a trash bin. Obviously I’m not the only person that reacted that way, because they’ve tried desperately and ineffectively (with EXTRA SIGNS as they so love to do in healthcare) to communicate that. There are three signs (see the orange pointer) telling you what the box is for (dropping off sleep study equipment) and two signs (the purple pointer) telling you what it’s not for (it’s not for garbage).

That’s five different signs, only two of which even vaguely cohere with each other (the red tape), all requiring English. The net effect is chaotic. There’s no empathy here; each message acts as if its the only one, without awareness of the others.

And still – the thing looks like a garbage bin! That message is loud and clear and no amount of signage will get around that. But the staff who have to pick the garbage out of there have no control over the bin’s design and so they are left with their default tool: signage.

I wonder if they could do better if they went further, such as painting the white surface and/or the black flap to more strongly shift the meaning. Or by having a sleep study device (which comes in a little carrying case) or at least a large icon near the opening. And a garbage bin nearby. The tactic would be to communicate more visually and directly what stuff (sleep study devices, trash) goes where and not rely on words. Until then, they can expect more trash.

See previously Signs to Override Human Nature? as well as other writing about post-design.

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