Designing the Problem, my keynote from ISA14

Although we couldn’t make it down to Buenos Aires for Interaction South America, thanks to the magic of Skype I was able to present Designing the Problem at over the weekend.

Too often we assume that doing research with users means checking in with them to get feedback on the solution we’ve already outlined. But the biggest value from research is in uncovering the crucial details of the problem that people have; the problem that we should be solving.

As the design practices mature within companies, they need to play an active role in driving the creation of new and innovative solutions to the real unmet needs that people have. In part, driving towards this maturity means looking at one’s own culture and realizing the value of being open-minded and curious, not simply confident. This is a challenge to each of us personally and as leaders within our teams and communities.

Below you’ll find slides, audio and sketchnotes. I’ll repost when the video go up. Update: it’s here.

The talk is just over 40 minutes and there are two questions (which you can’t hear but which should be obvious enough from my response).

To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac)

Here is my huge head during the Q&A segment (image via Juan Marcos Ortiz)

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Sketchnote by Kat Davis (click for full size)


Sketchnote by Thiago Esser (click for full size)


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