Curating Consumption: Scenes from the frontlines
I’ve been collecting evidence of my own experiences as a consumer and offer some here as evidence of missed opportunities to transform messy interactions into meaningful moments.
Hasboro is now using SmartLink Technology to make electronic versions of Scrabble, and a few other traditionally analog board games like Upwords and Boggle. I initially thought this was a clever leap until I realized that the whole game is now limited to 5-letter words. So much for smart technology. This game makes us even dumber. And now back to Words with Friends.
On the left is a tea bag from Traditional Medicinals. On the right is a tea bag from Yogi Tea. Herein lies a gem of an opportunity for a company to surprise and delight me; to nourish my mind and soul as well as my body. I collect those little mantras on the right. They feel like fortune cookies for my kharma. I share them with friends on Twitter and Facebook. Or, you know, you could always use that tiny space to try and get me to visit your website. If anything, get me to visit the website for the tea on the right!
The menu at Chipotle is now designed to help you count calories as you customize your order. Admittedly, math gives me a headache, so maybe it’s just me. I seriously challenge anyone to create an order and utilize this chart to figure out how many calories it actually has. Ironically, Chipotle introduces the nutritional information on its website with this statement: When you’re trying to eat right, sometimes it feels like you need an advanced math degree to keep up with all the numbers. Indeed! This synthetic effort to facilitate calorie counting makes me like Chipotle as little as I like the idea of calorie counting. Add this to their recent ambush attack on my emotions at the movie theater and now I am scrambling to find recipes for vegetarian tacos that my son will eat.
Way to go global, H&M. Apparently the company must put FIVE tags on a sweater to provide consumers with washing instructions in every language on the planet. This is beyond backwards. Jackie Chan and Michael Jordan were pimping tagless at the Super Bowl 8 years ago! Catch up!
Thanks to a Facebook friend (in Germany!) I came across this image of a possible alternative. It’s down to a single tag, one fairly common language, and some icons. Alternatively, H&M, you may wish to consider a combination of icons and “lav en varma akvo” (Esperanto for “Wash in hot water”). Printed on the garment, of course.
I came across this sign during a recent hike through the Redwood trees in Muir Woods. Two enthusiastic (and quiet) thumbs up to these instructions for how to consume nature. I hear you.