ChittahChattah Quickies
June 21st, 2010
- [from julienorvaisas] BJ Fogg’s Behavior Grid – Stanford [www.behaviorgrid.org] – [This framework is helpful in thinking about how new products, services or technologies influence or ask people to change behavior.] This grid describes 15 ways behavior can change. The purpose is to help people think more clearly about behavior change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior). My new terms give precision. But this innovation goes beyond identifying the 15 types of behavior change and giving them clear names. I also propose that each behavior type has its own psychology. And this has practical value… the Behavior Grid can help designers and researchers work more effectively.