SpoolCast: Steve Portigal’s Deep Dive Interviewing Tips Revisited [UIE Brain Sparks] – Getting out into the world and actually interacting with real people who use, or potentially could use, your product or service is incredibly valuable. We tell our clients this constantly: the organizations who are most successful are the ones who are on intimate terms with how and why their customers use their product. But how? To answer that question, we invited our friend Steve Portigal, principal of Portigal Consulting, to conduct the UIE Virtual Seminar, “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”
Steve’s specialty is informing design decisions by getting on the ground and speaking directly with customers. And sharing how you can do the same. Today, we release the interview Jared Spool conducted with Steve after his seminar, following up with a number of additional audience questions.