ChittahChattah Quickies
February 16th, 2010
- Dan Formosa on Why Marketing Research Makes Us Cringe [interactions magazine] – In a bigger picture, design research needs to expand its techniques to more fully understand the potential of design. It’s bad enough that some of these marketing-based methods continue to be practiced in a rote manner in the field of marketing. (Delving into technical discussions involving both logics and statistics can bring many people, in marketing and design, far from their comfort level.) But blindly applying marketing methods to design creates a double whammy that should be avoided at all costs.