ChittahChattah Quickies
- Social Change: Women, Networks, and Technology by Natalie Quizon [interactions magazine] – [I'm working as a contributing editor for interactions magazine and some of the first articles I've been involved in are starting to appear!]
More than 35 years ago, Laya Wiesner first came up with the idea of convening a workshop at MIT University on Women In Science and Technology (WIT). In her role as the wife of Jerome Wiesner, then the 13th president of MIT, she immersed herself in what she recognized was a critical educational issue. The subsequent report introduced the above questions, the guiding objectives of the WIT Workshop held at MIT in 1973, which focused on the challenging dearth of women in the science, technology, engineering, and math fields (STEM).
- Operationalizing Brands with New Technologies by Denise Lee Yohn [interactions magazine] – [I'm working as a contributing editor for interactions magazine and some of the first articles I've been involved in are starting to appear!] New technologies-like Twitter, Facebook, YouTube, Flickr, social networking, augmented reality, tagging, wikis, social indexing-and the applications they make possible have affected our culture in a profound way. Still, I hope they will have an even greater impact going forward.
Truth is, the use of these new technologies has been quite limited when it comes to the way companies build their brands. To date, most technology-enabled, brand-building approaches have focused on brand expression and communication…