Many definitions but “When the cook tastes the soup, that’s formative; when the guests taste the soup, that’s summative.” is the best. Thanks to Jon for bringing this contrast to my attention.

Rob Walker hits on some of the themes from my column “Everybody’s Talkin’ At Me”: Of course we’re tired of listening to Mr. Advertiser. But when we get the chance to speak, it’s not going to be about brands. It’s going to be about us.

Aligns with “Everybody’s Talkin’ At Me” nicely: “We need to embrace more meaningful roles for advertising, other than the superficial informing, persuading, and reminding”