CES and products for women
This report from CES considers how poorly electronics companies address their female customers, who make about as many purchases as men.
Only 1 percent of women surveyed said they thought manufacturers had them in mind when they created a gadget. And electronics companies don’t do a great job communicating a product’s bottom-line benefits. “It might very well be meeting my needs as a consumer, but I don’t know what you’re saying,” said Hallie Deakton, a publicist from New York, after listening to a day’s worth of industry announcements. “You could be rocking my world, and I wouldn’t know it.”