By Steve Portigal at 9:26 am, Wednesday July 14 2010
Parking Lot Sign, Portland, OR, July 2010
Sure, we can rationally compare the price tag of one commodity over another, and can conclude that one is objectively cheaper. But what is the emotional benefit of choosing the cheaper one? This parking lot sign encourages us to pay ourselves a bit of a compliment for choosing them over another. A gentle example of escalating your offer.
Tags: benefit, cheaper, emotional, parking lot, PDX, Portland, sign, smarter, value proposition
I look forward to the day when a parking garage can also make me feel younger.
Comment by Julie Norvaisas 07.14.10 @ 10:29 amI can see that being left to the individual spaces more than the overall garage. “Hey, you park pretty well for someone your age!”
Comment by Steve Portigal 07.14.10 @ 10:31 amI want to know if it’s smarter just because it’s cheaper, or if there are additional unique benefits that make it “smart parking.”
This reminds me of “world famous Cheesesteak,” which was a piece of streetside marketing copy in Boston that always worked very effectively on me.
Comment by Dan Soltzberg 07.14.10 @ 11:59 amMy interpretation – and why I took the picture – was that I was supposed to feel smarter for choosing cheaper. From a rational benefit to an emotional benefit. But YMMV, as they say.
Comment by Steve Portigal 07.14.10 @ 2:14 pm