Turn that frown upside down
By Steve Portigal at 1:51 pm, Wednesday June 09 2010


Vodafone construction, Munich, March 2010

This Vodafone retail outlet took advantage of the construction going on outside their storefront by decorating the fence with Vodafone-logo balloons. The net effect of this simple change is fun and celebratory.

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2 Responses to “Turn that frown upside down”

    i love how vodaphone didn’t just accept the misfortune of having construction outside their venue — what a way to put a positive spin on what could have been a real drag on sales!

    Comment by denise lee yohn 06.10.10 @ 7:29 pm


      Right – instead of the usual badly lettered and somewhat desperate “OPEN during construction” sign they just added some fun to it. I wonder if balloons-on-construction fence would pass OSHA if it were in the US?

      Comment by Steve Portigal 06.11.10 @ 9:08 am