By Dan Soltzberg at 5:50 pm, Sunday December 06 2009
I posted a few months ago on on design studio Blu Dot’s New York leave-behind/Big Brother-is-watching-you (and wants to know what you did with that chair) marketing campaign.
For anyone interested in the aftermath, Rob Walker’s latest Consumed column in the New York Times includes a few anecdotes about what happened to the Blu Dot chairs that were the campaign’s focus, and some interesting backstory from Mono, the marketing agency that put the whole performance piece/stunt/campaign together.
Tags: advertising, Blu-Dot, chairs, consumed, design, furniture, marketing, marketing campaign, New York Times, rob walker







[...] This post was Twitted by michaelSurtees [...]
Pingback by Twitted by michaelSurtees 12.06.09 @ 6:03 pmOnce you sit in one of these chairs you realize how it needs all of the innovative marketing help you can throw at it….
flat metal seat & back. ouch. fail.
Comment by Niels 12.18.09 @ 7:29 pmThat’s pretty sad, especially since designing a good chair is one of the holy grails of industrial design.
Comment by Dan Soltzberg 12.19.09 @ 12:49 pm