I posted a few months ago on on design studio Blu Dot’s New York leave-behind/Big Brother-is-watching-you (and wants to know what you did with that chair) marketing campaign.

For anyone interested in the aftermath, Rob Walker’s latest Consumed column in the New York Times includes a few anecdotes about what happened to the Blu Dot chairs that were the campaign’s focus, and some interesting backstory from Mono, the marketing agency that put the whole performance piece/stunt/campaign together.

Tags: advertising, Blu-Dot, chairs, consumed, design, furniture, marketing, marketing campaign, New York Times, rob walker

3 Responses to “Trash talk”

[...] This post was Twitted by michaelSurtees [...]

Pingback by Twitted by michaelSurtees 12.06.09 @ 6:03 pm

Reply





Once you sit in one of these chairs you realize how it needs all of the innovative marketing help you can throw at it….

flat metal seat & back. ouch. fail.

Comment by Niels 12.18.09 @ 7:29 pm

Reply





That’s pretty sad, especially since designing a good chair is one of the holy grails of industrial design.

Comment by Dan Soltzberg 12.19.09 @ 12:49 pm

Reply