There is nothing new under the (rising) sun
By Steve Portigal at 2:19 pm, Thursday January 17 2008

A few years ago, Gene asked what happened to the IDEO shopping cart?

Well, look what we saw in Japan!

cart2.jpg
Anne demonstrates how the basket mates with the cart

cart1.jpg
Minimal cart hardware stacks tightly

Is this the cart, finally? Or did their design partly reflect a solution already in place in other parts of the world?

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5 Responses to “There is nothing new under the (rising) sun”

    Kramer auto Pingback[...] All This ChittahChattah : Blog Archive : There is nothing new under the (rising) sun A couple of years ago I asked “what happened to the IDEO shopping cart?” Steve Portigal answers: It’s big in Japan. (tags: steve_portigal ideo shopping_cart) Posted by Gene Smith on Jan 18, 2008 [...]

    Pingback by links for 2008-01-18 (Atomiq) 01.18.08 @ 11:43 am


    In Canada, Loblaw’s / Superstore has a modular cart / basket system. But there’s no silly on board scanner or other IDEO camera candy.

    Comment by Jess McMullin 01.21.08 @ 11:53 pm


    When I was there I thought it was from IDEOs idea…
    …but I saw this type of cart everywhere, with different designs.
    And some of those supermarkets had really old ones so…
    Ps. I was there from 2004 to 2007.

    Comment by Carol Fujita 12.26.08 @ 9:03 am


    Thanks, Carol, for the extra data!

    Comment by Steve Portigal 12.26.08 @ 9:38 am


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