These full page ads for Audéo have been running in magazines for the past few months.
The copy tell us that “hearing is inversely proportional to your life experience.” What an incredible reframe this is! Aging becomes experience, with a real vanity appeal (the more experience you’ve had, the more you are like this rock-n-roll dude, the more you have hearing loss). Hearing aid becomes tech accessory or even better personal communication assistant (both phrases that appear in the ad).
The cliche is that eyeglasses make you look smart; will a hearing aid (or personal audio monitoring system) make you look tough? Sure, if I was a traditional candidate for this product, I’d rather get something cool that reinforces a positive sense of self, but is the manufacturer Phonak going to be able to grow the market by getting new customers into on-board acoustic support?
Tags: audeo, audio, boomer, category, experience, hearing, hearing aid, hearing loss, phonak, reframe
[...] Ultimate Tech Accessory Share this post! Digg This! | Save to del.icio.us | Submit to Reddit | Stumble It! Comment on thispost [...]
Pingback by Look at what the hip kids are wearing, oh with their bluetooth technologies and such 02.08.08 @ 2:13 pm[...] Previously: The Ultimate Tech Accessory [...]
Pingback by All This ChittahChattah » Improve your hearing and enhance your image! 04.08.08 @ 1:07 pm