Steve’s talk from Lift 11: Discover and Act on Insights about People
By Steve Portigal at 1:15 am, Friday February 04 2011

Yesterday I spoke at Lift 11, giving a 20-minute presentation. Here’s all the goodies

Video Slides

Graphic recording (click to see larger)

More pictures

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7 Responses to “Steve’s talk from Lift 11: Discover and Act on Insights about People”

    Great energy Steve. Interesting questions at the end. Viva le outlier!

    Comment by Julie Norvaisas 02.04.11 @ 4:45 pm


      Funny phrasing! I tend to see “outlier” as a word, just based on its spelling. oot-lee-yay – so “viva la” makes it right :)

      Comment by Steve Portigal 02.07.11 @ 10:09 pm


    thanks for this, steve!

    one thing you said that really stood out to me is “don’t show your best guess at a solution; instead identify provocative examples to surface hidden desires and expectations” — this makes so much sense and has broad application.

    in brand positioning work, for example, typically marketers show a bunch of barely differentiated positioning concepts all nuancing what we believe the main point is — this approach leaves the research to function more like a beauty contest and rarely yields a clear direction.

    using your approach, though, i could see showing a range of positioning concepts including one(s) that is the opposite of what we think the main point is in order to provoke a more enlightening discussion.

    – denise lee yohn

    Comment by denise lee yohn 02.05.11 @ 4:18 pm


      Denise – that’s a great example. I think you can also exaggerate the differentiating factor – almost like a caricature – to ensure the conversation is about the factors that you think are worth exploring with people.

      Comment by Steve Portigal 02.13.11 @ 11:59 am


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