Next week I’m off to Barecelona to speak at WebVisions. In collaboration with Kelly Goto, I’ll be running a workshop called Synthesis to Ideation:Making Research Real.
In this hands-on workshop, insight strategists Steve Portigal and Kelly Goto will lead you through a fast-paced, engaging workshop with one requirement: Rethink your research approach and implement new frameworks for collection and synthesis of findings — to create actionable artifacts and outcomes for the real world.
I’ve been leading workshops like this a lot over the past few years, but I’m really excited about the collaboration with Kelly; our approaches are generally aligned but different in interesting ways and we’re using that creative tension to give our participants a broader perspective.
If you’re interested in signing up, use registration code PORTIGAL for a 40% discount.
I’ll also be presenting Championing Contextual Research in Your Organization during the conference itself.
I hope to see you there!
Tags: barcelona, change, design, insights, kelly goto, organization, research, webvisions
