On April 7, I’ll be presenting a UIE Virtual Seminar called User Research Analysis Techniques: You’ve Done All This Research… Now What?. Sign up here!
Steve will explain synthesis, or how you turn field data into insights. Simply put, Synthesis is an iterative approach to sense-making. Steve will show you that it’s about both the experience you have as a researcher gathering that data AND the rigor of processing that data. You’ll learn the steps and types of output and deliverables that we produce as we go through the process.
Steve will help you explore ideation, where turning insights into solutions actually happens. Here’s where your hard work pays off! Ideation is about creating a wide-range of possible solutions across a wider set of areas than you can act on.
Oh, and if there’s really no such thing as a bad idea, how do you benefit from the ones that feel like they are? Steve will show you the power of “bad ideas ” and how they help you get unstuck.
Check out a quick preview, below
Also available: last year’s UIE Virtual Seminar on Deep Dive Interviewing Techniques.